Responsible for establishing the positioning and brand identity in order to grow both market share for the business through the branded house, as well as equity in the Compare Club brand.This including building market segmentation to underpin the brand strategy, setting short and long term targeting, developing distinctive brand assets and identifying category entry points for the brand.Day to day responsibilities include managing our creative, media and PR agencies, as well as any direct activity with media owners. I also oversee our through-the-line brand advertising campaigns, internal training for new staff, ensuring the customer experience and product is consistent with our brand positioning, as well as managing a team of social media and content specialists.Compare Club has continually grown our market share in the time I've been at the organisation to the point that we are now the largest health and life insurance comparator in Australia, and dominate share of market for our most profitable segments. This role is a mixture of strategy, operational and creative leadership.I also oversee our content and social specialists, including the over 50s publication YourLifeChoices, Compare Club's Expert Analysis, SEO, and our social media channels.

Overseeing content marketing, strategy and editorial across all Compare Club's brands and products, including health insurance, life insurance, home loans, energy, and more.I led a team of in-house and freelancers to create direct response content, SEO focused landing pages, financial services educational content, EDMs, UX copy, and partner content. I set OKRs and benchmarks, as well as revamping production and compliance process, and managing the P&L.

Editorial lead with a focus on longform content creation and strategy managing a team of four. Clients include Westpac, NSW Department of Education, Griffith University, and Masterpet. Highlights include:- Developing a full content strategy for NSW Department of Education's digital transformation.- Led Westpac's small business content editorial across LinkedIn and on-site, leading to an increase in traffic and leads.- Leading a rewrite of NSW government content across education, procurement and the treasury, rewriting all content into plain English.- Social strategy for Destination NSW.

Heading up the agency's content offering, my role as Content Director took in both creative and strategy, as well as growing the agency’s client base, and leading from a content perspective on new business pitches.This included delivering editorial and social strategies for clients, and creative content proposals for both stand-alone and integrated briefs, as well as working as editor-in-chief for always-on content programs delivered by my team. This can involve everything from long-term strategic projects that build models to demonstrate the ROI of social media through to creating compelling, engaging content with clear attribution and success measures.Clients included Toyota, Purina, James Hardie, NRMA, Pernod Ricard and Mastercard.I was also selected to serve on the Publicis Communications Next Generation Board, aimed at training up the next generation of agency leaders.

Social lead for Direct Line Group directly overseeing a team of four and social budgets across four brands: Direct Line, Churchill, Green Flag and Privilege. Responsible for delivering and executing the social and content strategy for each brand, across social, PR, SEO and customer service. My work at DLG has won multiple awards across our brands.Overseeing a team of four, on a day-to-day level, this involves managing our agency roster and campaigns, such as Direct Line's award-winning #directfix campaign, Green Flag's rugby sponsorship and seasonal breakdown cover campaigns, and Churchill's brand relaunch. In addition, I oversee the editorial output of all social channels, working with PR and SEO, as well as customer service, claims and our community manager to develop a best in class approach to building our customer and brand advocate communities online. This has already seen the Harvard Business Review name Direct Line as the most empathetic FTSE100 company on Twitter.I work closely with the respective heads of brand marketing as well as media owners such as Facebook, Google and Twitter to develop all brands' long-term social marketing strategy, roadmaps, tone of voice and key deliverables.

Main responsibilities consist of developing and managing the content strategy for Hiscox's online content channels, including YouTube, the Hiscox Informed small business blog (focusing on start-ups and SMEs), and our online home magazine Cover Stories. This involves commissioning articles, day-to-day editorial, and working closely with the social media, direct mail and SEO teams, as well as identifying internal and external messaging opportunities and management of our agency roster.

I deliver creative digital and social media campaigns across a variety of platforms for a number of global and national companies in fields such as entertainment, healthcare, tech, corporate and insurance, as well as delivering bespoke social media training for clients. I also edit the Ruder Finn Dot Comms blog and specialise in blogger and influencer outreach, often around specific communities.

Planned and delivered Spotlight's social media strategy across Facebook, Twitter, forums and LinkedIn and developed a presence and strategy for Google+. Engagement and followers both grew significantly during this period, as did referrals and conversions from social platforms.I also edited the public facing side of Spotlight.com, specifically the news blog. Developing an editorial calendar, I increased page views by over 50% with a mixture of news, features, podcasts and guest posts.In addition, I provided online and digital support to offline events and campaigns and helped develop UX, SEO and PR within the company.

Working in collaboration with Chris Nee, I co-edited twofootedtackle.com, a site that produces in-depth, mature, thoughtful discussion and features on football. We led editorially by contributed articles and commissioned pieces from writers.I also co-hosted the twofootedtackle podcast with Chris, a weekly show that takes a broad look at the world of football, from the Ryman League to MLS, in a hour long discussion with a variety of guests, including football bloggers, journalists and fans.twofootedtackle was entirely not-for-profit and both the podcast and website are produced in our spare time and this work was independent to our day jobs.

Working on a variety of projects for BBC Vision. I had several responsibilities, including working on the BBC TV Blog (http://www.bbc.co.uk/blogs/tv) on an editorial basis. It's a blog where the BBC execs, controller, producers, presenters and writers can tell the stories behind the programmes and give the audiences a better insight into the workings of their favourite programmes across the BBC and inform about other shows that audiences can discover.The other main project I worked on was Buzz (http://www.bbc.co.uk/apps/buzz/about), a new BBC app that pulls in non-BBC blogs and publishes links to them on programme pages.I also worked across a variety of social media projects over a range of social networks as we look to improve audience connectivity and interaction, both on site and across social media platforms. This involves advising colleagues and departments, producing social media policies and plans, and measurement case studies to assess the success of these.

Working with assorted online communities and social media on behalf of ITV.com, I helped launch the social media profiles for Coronation Street, I'm A Celebrity, and ITV Sport as well as building engagement and launching special projects around ITV shows such as Dancing On Ice and Emmerdale.

Web editor for ITV Press Centre and web, programme and social media publicist.

Broadcast journalist and newsreader for Exeter, East and Mid Devon.

Freelance Journalist for GCap's (formerly GWR) South West stations, including Gemini Radio, Exeter, Gemini Radio, Torquay, Lantern FM, Red Dragon and Orchard FM

Broadcast journalist and reporter for Yeovil, South Somerset, and North Dorset.

Editor of Cardiff University's weekly student newspaper, gair rhydd and Executive Editor of Cardiff University's fortnightly student lifestyle magazine, Quenchgair rhydd and Quench were named Student Newspaper or the Year and Student Magazine of the Year respectively at the Guardian Student Media Awards 2005.Chief Executive of Cardiff University's student radio station, Xpress RadioDirector of Cardiff University Students Services Ltd (CUSSL)Trustee, Cardiff University Students' Union