Gary Lombardo Email and Phone Number
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I'm a marketing leader with deep experience in helping organizations define a scalable and repeatable business focused on growth. I've successfully grown companies from $0 to $500m+ in revenue in cloud based models including with pre-IPO and public companies-- from largest software companies in the world to fast growing start-ups. Successful exits include IPOs and acquisitions. My expertise is in selling enterprise solutions in global markets, including NA, EMEA and APAC. I'm a versatile marketing athlete, with experience serving as the head of marketing, and with proven expertise in all functions of marketing including product marketing, demand generation, corporate marketing, product management, and partner marketing. I've had experience sitting on executive teams, leading large teams, small groups, being matrixed, serving as an individual contributor and everything in between. Regardless of the role, I always maintain a ‘roll up your sleeves, get things done’ approach. My proven core competencies include general management, product marketing, demand generation, corporate marketing, product management, strategic planning, management consulting, retail operations—both ecommerce and in-store—mobile, personalization, digital experience analytics, CRM, HCM. I also have experience with security software. I’ve got a command of industry trends and best practices, serving as industry thought leader as well as advisor to business and technology executives. In business and in life, I’m all in. I’m an adventurer, athlete, seeker of new experiences and coach. I’ve been on high altitude expeditions to more than 9 different countries, including in the Andes and to 7100m+ in the Himalaya. I’ve scaled walls and jumped over fire in 30+ mile obstacle course races, raced Ironmans, hung in crevasses, climbed frozen waterfalls, rode elephants in the Nepali jungle, swam 3+ mile races in the open ocean and am a Death Race finisher. I own and operate Ascend Sports Conditioning, am a former CrossFit affiliate owner, a current CrossFit L2 coach, a United States Triathlon L1 coach, and Spartan SGX L2 coach, and have helped hundreds of athletes achieve their personal goals. And I’m terrible at golf.
D'Amore-Mckim School Of Business At Northeastern University
View- Website:
- damore-mckim.northeastern.edu
- Employees:
- 439
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Adjunct ProfessorD'Amore-Mckim School Of Business At Northeastern UniversityBoston, Ma, Us
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Vice President MarketingAlpenglow Marketing 2016 - PresentFounder and owner of strategic marketing firm dedicated to defining growth strategies for Series A and later-stage companies. Serve as fractional CMO or in a marketing leadership function, including product marketing, corporate marketing, demand generation, product management, and partner marketing. Advisory services also provided to founder-led companies.Selected clients include Vytal Assets, Pendo.io, Attribution App, Red Van, Tracelink, Reach5, BitSight, Veracode, Plex, VergeSense, Oracle, SAP and:*Contentsquare: Supported the build out of the marketing function over 4.5 years, including product marketing, AR, corporate marketing, demand gen and partner marketing, resulting in $1.4B in funding and $5.2 billion valuation*Advisor360: Provided corporate marketing, digital marketing and product marketing leadership for 2 years to scale marketing team and drive year-over-year company growth * Ordergroove: Built product marketing function, including corporate messaging and positioning, sales enablement as well developed content and demand gen * Avecto (BeyondTrust): Drove global PR strategy and product marketing for security endpoint privilege management and application company and executing campaigns to drive brand awareness and demand. -
Limited Partner, Stage 2 Capital CatalystStage 2 Capital 2023 - PresentVirtual, UsThe Stage 2 Capital Catalyst supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders. -
Vice President Of Product Marketing & Demand GenerationSailthru 2015 - 2016Nashville, Tennessee, UsRan product marketing and demand generation for privately-held, cloud-based personalization and predictive intelligence company focused on driving revenue growth for retail and media companies. *Built the product marketing function from scratch, including company positioning, product messaging, product launch process, and sales tools; primary driver in recasting company positioning and product messaging. *Managed a team responsible for demand generation, field and digital marketing, marketing operations, and sales development/inside sales; streamlined demand generation waterfall as we transitioned to an account-based marketing model.Results: Transitioned company upstream from a personalization point solution to a comprehensive customer retention platform achieving increased differentiation in the market and greater clarity in company and product messaging; greater deal exposure and competitiveness, higher velocity demand gen process and opportunity attainment and more streamlined team structure. -
Vice President Of MarketingCashstar 2014 - 2015Portland, Maine, UsLed global marketing efforts, including corporate marketing, demand generation, and product marketing for a prepaid commerce and digital gifting company used by leading brands.* Drove the redefinition of the company's positioning and messaging, moving from selling a point solution to selling an enterprise platform; created clear, concise and compelling solution messaging; established the product marketing function* Instituted a demand generation function, including field marketing and inside sales focused on an account-based marketing approach.* Led all aspects of corporate marketing: public relations, analyst relations, media relations, customer reference program, speaking engagements and social media* Managed the marketing team and external vendors (PR firm, etc.); sat on executive team Results: - Repositioning of company from a digital gifting point solution to a prepaid commerce platform- Expansion of the mission and scope of the marketing team- Greater alignment with sales on targeted accounts, accelerating deals and sales enablement, including first company-wide sales training- Assisted in achieving record-setting revenue growth- Re-branded and held largest customer conference in company history- Closed Series D funding; exited to Blackhawk Networks -
Head Of Solutions MarketingDemandware, A Salesforce Company 2010 - 2014Led the development, launch and marketing of solution offerings, including omni-channel, in-store, mobile, and global commerce solutions that built value and helped differentiate the company's cloud-based ecommerce offering in the market. Also built the partner marketing function prior to exit to Salesforce.*Drove solution definition, packaging, pricing and key partnerships and manage solution messaging and positioning with analysts, prospects, customers, sales, partners and account management teams. *Served as thought leader and content provider for demand generation efforts. *Ran marketing out of Asia-Pacific region, including demand generation, product marketing and corporate marketing. *Built and grew the partner marketing program to over 300+ technology and system integration partners, including aligned go-to-market effort, MDF-funded demand genration program and partner enablement.Results:- Oversaw 10x growth in company revenue during my tenure- Successful company IPO in March 2012 and exit to Salesforce.com in July 2016 at a 60% premium- Launched mobile, in-store endless aisle, global commerce and China solutions; set foundation for acquisition of virtual POS solution (Tomax)- Expanded Demandware into Asia-Pacific, and established 20+ brands in China, Southeast Asia and Australia- Launched first-time partner marketing program for 300+ technology and system integrator partners -
Director Of Product MarketingBrightcove 2009 - 2010Boston, Massachusetts, UsLed all aspects of product marketing, including product launches, positioning, sales enablement, competitive positioning, analyst briefings, and thought leadership. Company grew from $20m, pre-IPO to $120m, IPO. -
Director Of Product Management & Product Marketing, Social MediaMzinga 2008 - 2009Burlington, Ma, UsDirected all aspects of product strategy and product marketing for a social media product suite, including definition of market and product requirements, partner & channel strategy, pricing, positioning, and go-to-market strategy. -
Senior Product & Strategy ManagerSaba Software (Formerly Centra Software) 2005 - 2007Dublin, California, UsChief strategist and manager of Centra web conferencing product and go-to-market strategy, including partner strategy and long-term vision. Led build, partner or buy decisions, collaborating with senior executives, engineering, development and other cross-functional teams. Wrote product requirements, developed all aspects of the go-to-market plans, and led competitive intelligence efforts. Evangelized product strategy to internal employees, prospects, customers, partners, analysts and press, including management of employee and customer online communities. -
Product ManagerIron Mountain 2003 - 2005Boston, Massachusetts, UsWorked within Digital Services, a start-up within Iron Mountain focused on digital archiving, backup and electronic discovery. Led cross-functional effort that defined and brought to market a new Data Restoration and Electronic Discovery offering that successfully generated millions in revenue for the company. Responsible for end-to-end success of the solution offering, including requirements, service definition, partner and channel strategy, pricing and packaging, and overall revenue pipeline. -
Market Development ManagerLucent Technologies 1998 - 2001Espoo, Southern Finland, FiDirected marketing and technical sales efforts of optical networking product line: product positioning, pricing, channel strategy, market analysis and customer presentations.
Gary Lombardo Skills
Gary Lombardo Education Details
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Bates CollegeMinor In German -
Boston UniversityBusiness Management
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Thunderbird School Of Global ManagementInternational Marketing And Finance
Frequently Asked Questions about Gary Lombardo
What company does Gary Lombardo work for?
Gary Lombardo works for D'amore-Mckim School Of Business At Northeastern University
What is Gary Lombardo's role at the current company?
Gary Lombardo's current role is Adjunct Professor.
What is Gary Lombardo's email address?
Gary Lombardo's email address is ga****@****ail.com
What is Gary Lombardo's direct phone number?
Gary Lombardo's direct phone number is +121636*****
What schools did Gary Lombardo attend?
Gary Lombardo attended Bates College, Boston University, Thunderbird School Of Global Management.
What skills is Gary Lombardo known for?
Gary Lombardo has skills like Product Marketing, Marketing Management, E Commerce, Sales Process, Mobile Learning, Social Media, Learning Management, Strategic Partnerships, Partner Management, Digital Strategy, Thought Leadership, Start Ups.
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