Vice President, Social Media
CurrentStrategy and Governance- Shape regional social media strategy across Singapore, Malaysia, Thailand, Indonesia, Thailand, Vietnam, and Greater China.- Oversee governance of social media across the Bank, including fraud monitoring and policy management.- Develop partnerships with key channel owners, thought leaders and internal stakeholders.- Maintain and update corporate policies to facilitate the use of social media across the Bank.Platforms and Technology- Test, implement and scale the use of social media platforms like Sprinklr and Pulsar- Innovate with new tech like Generative AI and web 3.0.- Create customised reporting dashboards for social media performance tracking.Community Management- Run growth campaigns for Facebook, Instagram, LinkedIn, and TikTok.- Engage and grow online communities on reactive (owned channels) and proactive engagement (earned mentions) on social media networks.- Empower employees to lend their social media voice through an employee advocacy programme.Risk Management- Run a social media command centre that actively monitors for social media threats- Listen to online chatter to gather intelligence on products and services across the industry.- Part of the crisis response team, managing the social media response.Performance Marketing- Track and optimise social media performance campaigns on Facebook, Instagram and LinkedIn.- Enable the use of remarketing mechanisms in compliance to industry and legal regulations (e.g. PDPA).Training and Development- In-house trainer for social media teams in strategic planning, community management, campaign execution and crisis management
