Gary Simpson Email & Phone Number

G L Simpson & Associates is a consulting firm specializing in training, implementation, and database development of Sage Timberline Estimating software and related products

Provided strategic planning and direction for the Sage Timberline Office product line, an ERP suite of 45 accounting, estimating and project management software modules generating $66 million in annual sales. As the ‘Product President’, championed the product line both externally and internally and directed a cross functional team including Development, Marketing, Customer Support, Sales, Training, Project and Product Management to maximize revenue and Return on Investment. • Used quantitative and qualitative market research to craft the Consolidated Product Roadmap and product strategy that increased the contribution margin by 5%.• Ensured the tactical plans supported the strategic direction and maximized customer value resulting in an increase in Satmetrix customer satisfaction scores of 17%. • Provided market insight and domain expertise into the product management process by ensuring the right solutions for each of the target market(s) resulting in deeper market penetration. • Directed cross functional teams to collaboratively manage the product line’s Pragmatic Marketing Four P’s: Product, Promotion, Pricing and Place (i.e., Distribution).• Developed market and competitive analysis that identified market trends and opportunities. Collaborated on market specific and product specific marketing messaging, product data sheets and white papers.• Directly managed senior product managers in performing customer research, creating market requirement documents, performing user centered design and participation in product launch activities. • Partnered with sales VP to analyze pricing strategies, forecast sales, and ensure inside sales force, account managers and VAR channel were effectively trained.

Responsible for the development of the strategic product plan and 3 year roadmap for the Sage Timberline Estimating product line, the market leading suite of 12 construction estimating software modules generating $17 million in annual revenue. • Performed customer research and market analysis to identify new product offerings and product enhancements that generated year over year increases in sales and service revenue.• Developed the strategic and tactical release road map to support the increased revenue and contribution margin in the company’s annual operating plan.• Managed product managers to ensure the tactical product delivery aligned with strategic objectives. • Coordinated in product launch and deployment activities, trained sales channel to effectively sell new features and modules. • Negotiated and managed OEM relationships to provide additional software products for the sales channel.

Responsible for the tactical implementation of the strategic product plan for the construction estimating software product suite by delivering all software releases on time, within budget and with specified scope. • Partnered with vertical managers to monitor, guide, direct and manage the development process to maximize the customer value stream. • Provided leadership for multi-disciplined project teams in a multiple project environment encompassing up to 60 contributors. • Primary interface for cross product line integration and release management. • Developed and ensured best practices to support the development process model. • Hired, trained, motivated and managed seven product managers covering two product lines through the feasibility, pre-define and define phases of the product life cycle. • Coordinated interaction between product management and the implementation teams

Various positions at Timberline Software includingProject Manager,Product Manager,Support ManagerTraining DirectorCustomer Support Representative