Vp/Group Director
Greater New York City Area
Directed daily operations/business development, financial management, and brand strategy, for Informa’s Live Experience+ Group. Responsible for five global multi-platform brands serving markets in live event production (LDI), esports/ experiential events (XLIVE), fitness & health (Club Industry, premium teas (World Tea), and House of Worship (WFX). In December 2019, Informa sold Live Experience+ Group to Questex.• Developed new sales infrastructure, sales strategy, and new sponsorship deliverables delivering record revenue performance for portfolio's largest event, LDI, with 30% year-on-year growth in attendee/sponsorship revenue. • Acquired XLIVE, a conference and content platform serving the experiential event industry, and launched the XLIVE Esports Summit with events in Los Angeles, Singapore, and Abu Dhabi. • Increased digital KPI’s across all five brands with increases in page views, unique visitors, time on site, and lead conversion due to new inbound marketing and content strategy. • Developed new infrastructure for sales, marketing, content, and operations teams that improved operating efficiencies, reduced costs, and increased profitability.