Gary has over thirty years of experience helping organizations cut through the bull$h!t, get real and redefine what success looks like for leaders, their teams, and their customers. That history paired with an unmatched drive to help leaders transform business inspired Gary to launch The Magenta Mix. As a leader’s leader, Gary helps leaders and organizations define and shift from present realities to future success at scale. He does this as a trusted advisor who helps leaders gain clarity, cut to the core, and develop a plan for success. As speaker, author, executive coach, and advisor Gary changes the game to create the ultimate customer and employee experience. Current and past clients include Starbucks, DuPont Pioneer, Hilton World Wide Brands, ShopRite Stores, Staples, Fossil, Toyota, P&G, Citizens Energy, Swarovski, San Diego Regional Airport Authority, Qdoba, Parker Hannifin, Gap Inc., and Disney Stores.Gary created The Magenta Mix to provide companies of every size the access to a transformative experience.

OptIn provides a Worker Engagement Cloud that enables workers and enterprises to more effectively interact and engage with one another

Gary is the author of Blowing Up the Box: Disrupting the Customer Experience, 720 Haircuts – Creating Customers for Life, and The Un-Bossy Boss: 12 Powerful Questions to Make You a Great Manager, highlighting his passion for helping brands deliver differentiated customer experiences and empowering leaders and managers to transform from good to great. He is a frequent speaker on these topics at client events, industry conferences, and business strategy and human resources round-tables. He also regularly speaks and consults on how organizations can successful execute and sustain their strategies, transform their business, change culture, and build strategic engagement versus employee engagement. As Senior Vice President of Root Inc., Gary partnered with CEOs and executive teams at Fortune 500 and Global 2000 organizations throughout North America and Europe. Gary brought a realistic view of how to transform organizations, engage people, develop great leaders, and build strong managers based on more than 30 years of business experience, a durable “street sense” for results, and a sense of humor that puts things into perspective. Additionally, Gary is a certified leadership coach through the International Coaching Federation and has been recognized with a Stevie American Business Award for Executive of the Year.