• All product messaging, launch and market research activities• Manage the companies CRM and marketing automation resources• Branding, messaging and launching the company and its product offerings • Lead all downstream marketing activities • Direct the creation and maintenance of all the company’s digital assets• Reimbursement strategy and implementationManage all sales training, messaging and program development, including product definition and pricing

A marketing and sales consulting firm with global experience in medical device, diagnostic, and wearables across the healthcare continuum. Specific expertise includesStrategic and tactical planning: Business, marketing, and salesResearch: Business/market/competitive intelligence and clinical Product: Pipeline strategy, ideation to commercialization/go-to-market strategyMarketing: Market development, customer insights, pricing, and forecastingValue Proposition Creation: Differentiation, segmentation, positioning and messagingSales and Channel Management: Strategy, tactics, and enablement

Global leader in noninvasive monitoring and biosensorsResponsible for developing and managing upstream and downstream marketing, market research, product launches, KOL relationships, strategic advisory boards, professional/trade associations, societies, and market access for alternate care markets worldwide. Oversight of 9 productsKeywords: Strategic marketing, product management, reimbursement, KOL development and management, demand generation, branding, positioning, messaging, campaign development, integrated marketing

Launched first noninvasive technology for monitoring blood constituentsDirected clinical trial for Downstream marketing responsibilities for new market - US physician office supporting national sales team of 40 reps and managers

Responsible for management and development of strategic accounts, customer service, sales operations, and technical support. Responsible for the development and negotiation of contracts with strategic accounts and distribution partners. Managed a team of 14.Keywords: National accounts, corporate accounts, channel management, sales operations, customers service and technical service

Developed and managed a team of key account directors and managers who handled the relationships with our largest customers and distributors nationallyKey words: Strategic accounts, distribution, channel management, commercial operations, technical support, sales operations

Managed national/strategic accounts, distribution, customer service, technical support and field installation teams.Keywords: National and strategic accounts, channel management, sales operations, commercial operations, distribution

Startup first to commercialize computer-aided detection software and equipment for the early detection of cancer. Company acquired by Hologic.Keywords: National accounts, strategic accounts, business development, distribution, channel management, professional services, commercial operations

Oversight of 3 GPO and revenue. Responsible for expanding key strategic partnerships with national clients, driving revenue growth and enhancing customer satisfaction. This role involves developing and executing account strategies, managing cross-functional teams, negotiating contracts, and ensuring alignment with corporate objectives. Keywords: National accounts, strategic accounts, business development

Responsible for developing and executing marketing strategies that support product adoption, revenue growth, and market share expansion. This role involves understanding customer needs, conducting competitive analysis, and working closely with cross-functional teams, including product development, sales, and regulatory affairs, to ensure successful product launches and positioning in the market.Key Responsibilities:Market Analysis & Strategy Development: Conduct market research to identify customer needs, trends, and competitive dynamics. Develop marketing strategies that align with business objectives and drive product growth.Product Launch & Positioning: Plan and execute product launches, ensuring effective positioning, messaging, and branding to differentiate products in the marketplace.Sales Enablement: Develop sales tools, presentations, and training materials to equip the sales team with the knowledge and resources needed to effectively promote the product.Customer Engagement: Build relationships with key customers, key opinion leaders (KOLs), and other stakeholders to gain insights and feedback, shaping the product roadmap and value proposition.Cross-functional Collaboration: Work closely with internal teams such as R&D, regulatory, supply chain, and sales to ensure alignment on product development, compliance, and go-to-market strategies.Financial Management: Contribute to budgeting and forecasting for the product portfolio, tracking product performance and identifying opportunities for revenue growth.Market Intelligence & Reporting: Monitor and report on product performance, market trends, and competitor activity to inform business decisions and adjust marketing strategies as needed.Regulatory & Compliance: Ensure marketing materials and strategies comply with regulatory requirements, especially in highly regulated medical device markets.