Gary Mcelhatton Email & Phone Number

Chicago, Illinois, United States

• Account lead on all B2B clients including Taylor Food, Trane Technologies and Fendt Agricultural Machinery
• Leading rebranding of Taylor business including new positioning, website, multi-media brand campaign, co-op, and trade show programs
• Increased Taylor distributor co-op participation rate 100%, increasing marketing budget by 80%
• Oversee development of new customer experiential center for Fendt including exhibition and hospitality space, new website and outbound marketing campaign
• Revamped internal creative development process including adoption of new project management software, creative briefs and external roster of freelance resources

Chicago & South Bend, IN

• Account lead on all financial clients including PayPal, Fifth Third Bank, Huntington Bank, and TriState Capital
• Manage strategic and executional development on B2B and B2C financial products such as credit cards, auto loans, real-time payments, and security-based lending
• Generated 12% increase in annual financial group billings by elevating client agreements from project-based to retainer-based, resulting in enhanced cash flow and more strategic assignments
• Initiated new quarterly planning model to ensure agency and clients were fully aligned, generating incremental strategic and tactical projects in the process
• Developed new internal training modules to improve junior account team skillset in creative brief writing, quarterly strategic planning, and workflow management

Greater Chicago Area

• Led Acura national and regional marketing for the Mid-West zone.
• Instrumental in leading dealer ad associations to increase voluntary dealer assessments, resulting in a 33% increase in media budgets.
• Led centralized Search initiative to become the only Acura Zone with 100% dealer ad association participation. Results: 80% increase in Search budget and tenfold increase in Tier 2 click share.
• Initiated conquest video SEO strategy that resulted in Google Page One Search domination.
• Developed grassroots marketing events to fully leverage three-year sponsorship with Columbus Crew MLS team.

• Led development of strategy, creative and tactical execution of Regional Marketing (Tier 2) efforts for Porsche account for 5+ years. Retail lead on the highly successful Panamera launch; the first Porsche sedan..
• Spearheaded strategy shift of dealer marketing (Tier 2) spend from broad media to measurable and trackable initiatives, including online, database, and event marketing.
• Exceeded national sales promotions lead generation goals by 33%.
• Porsche Panamera launch sales targets were exceeded by 50% with 80% conquest sales.

Led regional marketing (Tier 2) efforts for Volkswagen's Central & North East Regions with over 300 dealerships that resulted in an additional $40 MM in agency billings.

Managed HQ team for Infiniti Regional Marketing.

Los Angeles, California, United States

Managed Mid-Atlantic Nissan Regional Marketing

Integrated Marketing Certificate, Seo, Sem, Content Marketing, Google Analytics, Crm

Bachelor Of Commerce, Marketing