Gary Mcelhatton Email & Phone Number

Chicago, Illinois, United States

• Account lead on all B2B clients including Taylor Food, Trane Technologies and Fendt Agricultural Machinery• Leading rebranding of Taylor business including new positioning, website, multi-media brand campaign, co-op, and trade show programs• Increased Taylor distributor co-op participation rate 100%, increasing marketing budget by 80%• Oversee development of new customer experiential center for Fendt including exhibition and hospitality space, new website and outbound marketing campaign • Revamped internal creative development process including adoption of new project management software, creative briefs and external roster of freelance resources

Chicago & South Bend, In

• Account lead on all financial clients including PayPal, Fifth Third Bank, Huntington Bank, and TriState Capital• Manage strategic and executional development on B2B and B2C financial products such as credit cards, auto loans, real-time payments, and security-based lending• Generated 12% increase in annual financial group billings by elevating client agreements from project-based to retainer-based, resulting in enhanced cash flow and more strategic assignments• Initiated new quarterly planning model to ensure agency and clients were fully aligned, generating incremental strategic and tactical projects in the process• Developed new internal training modules to improve junior account team skillset in creative brief writing, quarterly strategic planning, and workflow management

Greater Chicago Area

Led Acura national and regional marketing for the Mid-West zone.• Instrumental in leading dealer ad associations to increase voluntary dealer assessments, resulting in a 33% increase in media budgets.• Led centralized Search initiative to become the only Acura Zone with 100% dealer ad association participation. Results: 80% increase in Search budget and tenfold increase in Tier 2 click share.• Initiated conquest video SEO strategy that resulted in Google Page One Search domination.• Developed grassroots marketing events to fully leverage three-year sponsorship with Columbus Crew MLS team.

Led development of strategy, creative and tactical execution of Regional Marketing (Tier 2) efforts for Porsche account for 5+ years. Retail lead on the highly successful Panamera launch; the first Porsche sedan. Established regional agency structure and led a team of ten. • Spearheaded strategy shift of dealer marketing (Tier 2) spend from broad media to measurable and trackable initiatives, including online, database, and event marketing.• Exceeded national sales promotions lead generation goals by 33%.• Porsche Panamera launch sales targets were exceeded by 50% with 80% conquest sales.

Led regional marketing (Tier 2) efforts for Volkswagen's Central & North East Regions with over 300 dealerships that resulted in an additional $40 MM in agency billings.

Managed HQ team for Infiniti Regional Marketing.

Los Angeles, California, United States

Managed Mid-Atlantic Nissan Regional Marketing

Integrated Marketing Certificate, Seo, Sem, Content Marketing, Google Analytics, Crm

Bachelor Of Commerce, Marketing