Gary Mclaughlin Email & Phone Number

County Louth, Ireland

County Louth, Ireland

Greater New York City Area

Greater New York City Area

Managed the digital team for PRWeek and Medical Marketing & Media, as well as the art and production team - Content Hub - to create and curate engaging content for digital and print platforms across both brands.Oversaw more than 50 large-scale digital and print projects from conception to completion.Achievements- Revamped and implemented a new content plan for large-scale feature roll outs for both brands, which increased traffic exponentially, and led to increases in subscriptions. - Reorganized and redirected the editorial publishing dynamic for three brands. Streamlined the workflow into yearly rolling calendars.- Created and developed a master template for deployment of all digital features across three titles for web publishing.- Spearheaded and led the delivery of all major editorial packages - digital and print - for PRWeek's Global Agency Business Report and MM&M's Agency 100 - all within deadline and under budget.- Restructured the editorial teams, as well as the daily and monthly workflows, of three brands to bring them in line with Content Hub ethos and new system.- Delivered more than 100 print and eBook products and large-scale online editorial packages - on time and under budget - in 2016, 2017 and on track to double that in 2018.- Was an integral member of a small team that repackaged, refocused and redesigned magazines and websites across all Content Hub brands.- Served as a member of the Haymarket Learning Network to provide training and classes to develop the skills of existing staff, as well as mentor interns.

Greater New York City Area

- Managed the editorial team to deliver more than 50 monthly issues of PRWeek, all within required deadlines, along with quarterly commercial supplements and sponsored eBooks.- Leveraged knowledge of communications campaigns, PR strategies and product tools to edit pitches and deliver high-quality premium content on a daily basis – both online and in print, which helped PRWeek win Haymarket’s Editorial Team of the Year award in 2012.- Directed the work of freelance, sub-editors and journalists.- Copy edited high-quality editorial pages to deadlines set in the schedule.- Wrote eye-catching headlines, decks, subheads and picture captions.- Ensured the accuracy, style and legality of all editorial in PRWeek.- Managed PRWeek’s picture library and ensured the title’s archive of images was comprehensive and optimized for print and online.- Organized working systems to ensure deadlines are met. Set a high standard in terms of general behavior, punctuality, time management, appearance and professionalism.- Demonstrated a good understanding of media law.- Built good knowledge of the PR and communications markets.- Calculated and completed monthly budget costings for monthly issues.

United States Of America - Telecommute

Managed a team of up to ten internationally creative professionals to successfully develop web and media content for a variety of publication distribution platforms. Used an integrated approach to create a balance of professionalism to help CouchFighter.co build its respective brand and business and to become a respected source for mixed martial arts content.Professional Strengths:- Maintained a comprehensive knowledge of copy editing, line editing, developmental editing and editing for search engine optimization.- Developed a strong knowledge of publication-related design software such as InDesign, Photoshop and Illustrator.- Skilled at framing and organizing information and content in a clear and concise manner. Highly organized, professional and proven leadership ability.

Dundalk, Co Louth, Ireland

Led different teams for both web and print platforms. Oversaw day-to-day and long-term sports editorial strategies and kept readership figures at a strong level. Directed all aspects of a weekly 20-plus page sports section and managed daily website and social media responsibilities.Selected Accomplishments:- Implemented and directed an online sports and news content plan that increased unique visitors to the website by 150% within the first year.- Author of Louth and Proud 2011, a 320 page annual covering the 2011 Louth football season.- Oversaw all media operations on game days. Reported on live soccer and GAA games (FAI, UEFA and FIFA level), prepared previews, game notes and recaps, and developed high-quality, relevant content under tight deadlines for both web and print platforms. Also coordinated and managed photographers and interns on match days.- Created, hosted and edited a weekly soccer podcast – Sports Flash – which averaged 6,000 listeners each week.- Responsible for delivering large-scale projects such as annual sports awards, commercial calendars and cup final programs into the market.- Created content for Dundalkdemocrat.ie (articles, features, game previews, photo galleries, videos, podcasts and analysis). - Collaborated with regional and national sports teams, press officers and media departments to create initiatives – such as pre-season commercial supplements that were generated for a broad audience.- Wrote a widely successful 20-page celebratory special preview for the GAA Leinster Football Championship Final that covered the biggest game in Louth football history in more than 50 years.- Performed ongoing market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.- Leveraged strengths in cost-effective print and web management and vendor negotiations to end each year an average of 15% under-budget without compromising strategic goals.

Dundalk, Co Louth, Ireland

Covered a variety of news beats that include general interest, district notes, court reporting, profile piece, supplements, ad features, crime and sports.Selected Accomplishments:- Conducted social media research and analysis that directly expanded the viewing audience base by 10% in the first six months by performing demographic based marketing research and implementing blogs, Twitter, Facebook and other social networks posts to target specific locale based campaigns.- Consistently maintained, and cultured new rapport by developing strategic alliances with professional organizations, resulting in public speaking events and the ability to reach a broader readership base.- Strategically produced a variety of web based media, including e-newsletters, podcasts, webcasts, blogs and landing pages to successfully improve and develop new readership.

- Covered every aspect of news reporting; from front page leads to general interest news, district notes, court reporting, features, profiles pieces, supplements, ad features, crime and sports.

Master Of Arts In Journalism And Communications, Media Law, Public Affairs, Journalism And Society, Thesis, Newspaper Journalism, Nctj Shorthand

Bachelor Of Arts, English & Film Studies, English, Film