Managed the digital team for PRWeek and Medical Marketing & Media, as well as the art and production team - Content Hub - to create and curate engaging content for digital and print platforms across both brands.Oversaw more than 50 large-scale digital and print projects from conception to completion.Achievements- Revamped and implemented a new content plan for large-scale feature roll outs for both brands, which increased traffic exponentially, and led to increases in subscriptions. - Reorganized and redirected the editorial publishing dynamic for three brands. Streamlined the workflow into yearly rolling calendars.- Created and developed a master template for deployment of all digital features across three titles for web publishing.- Spearheaded and led the delivery of all major editorial packages - digital and print - for PRWeek's Global Agency Business Report and MM&M's Agency 100 - all within deadline and under budget.- Restructured the editorial teams, as well as the daily and monthly workflows, of three brands to bring them in line with Content Hub ethos and new system.- Delivered more than 100 print and eBook products and large-scale online editorial packages - on time and under budget - in 2016, 2017 and on track to double that in 2018.- Was an integral member of a small team that repackaged, refocused and redesigned magazines and websites across all Content Hub brands.- Served as a member of the Haymarket Learning Network to provide training and classes to develop the skills of existing staff, as well as mentor interns.

- Managed the editorial team to deliver more than 50 monthly issues of PRWeek, all within required deadlines, along with quarterly commercial supplements and sponsored eBooks.- Leveraged knowledge of communications campaigns, PR strategies and product tools to edit pitches and deliver high-quality premium content on a daily basis – both online and in print, which helped PRWeek win Haymarket’s Editorial Team of the Year award in 2012.- Directed the work of freelance, sub-editors and journalists.- Copy edited high-quality editorial pages to deadlines set in the schedule.- Wrote eye-catching headlines, decks, subheads and picture captions.- Ensured the accuracy, style and legality of all editorial in PRWeek.- Managed PRWeek’s picture library and ensured the title’s archive of images was comprehensive and optimized for print and online.- Organized working systems to ensure deadlines are met. Set a high standard in terms of general behavior, punctuality, time management, appearance and professionalism.- Demonstrated a good understanding of media law.- Built good knowledge of the PR and communications markets.- Calculated and completed monthly budget costings for monthly issues.

Managed a team of up to ten internationally creative professionals to successfully develop web and media content for a variety of publication distribution platforms. Used an integrated approach to create a balance of professionalism to help CouchFighter.co build its respective brand and business and to become a respected source for mixed martial arts content.Professional Strengths:- Maintained a comprehensive knowledge of copy editing, line editing, developmental editing and editing for search engine optimization.- Developed a strong knowledge of publication-related design software such as InDesign, Photoshop and Illustrator.- Skilled at framing and organizing information and content in a clear and concise manner. Highly organized, professional and proven leadership ability.

Led different teams for both web and print platforms. Oversaw day-to-day and long-term sports editorial strategies and kept readership figures at a strong level. Directed all aspects of a weekly 20-plus page sports section and managed daily website and social media responsibilities.Selected Accomplishments:- Implemented and directed an online sports and news content plan that increased unique visitors to the website by 150% within the first year.- Author of Louth and Proud 2011, a 320 page annual covering the 2011 Louth football season.- Oversaw all media operations on game days. Reported on live soccer and GAA games (FAI, UEFA and FIFA level), prepared previews, game notes and recaps, and developed high-quality, relevant content under tight deadlines for both web and print platforms. Also coordinated and managed photographers and interns on match days.- Created, hosted and edited a weekly soccer podcast – Sports Flash – which averaged 6,000 listeners each week.- Responsible for delivering large-scale projects such as annual sports awards, commercial calendars and cup final programs into the market.- Created content for Dundalkdemocrat.ie (articles, features, game previews, photo galleries, videos, podcasts and analysis). - Collaborated with regional and national sports teams, press officers and media departments to create initiatives – such as pre-season commercial supplements that were generated for a broad audience.- Wrote a widely successful 20-page celebratory special preview for the GAA Leinster Football Championship Final that covered the biggest game in Louth football history in more than 50 years.- Performed ongoing market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.- Leveraged strengths in cost-effective print and web management and vendor negotiations to end each year an average of 15% under-budget without compromising strategic goals.

Covered a variety of news beats that include general interest, district notes, court reporting, profile piece, supplements, ad features, crime and sports.Selected Accomplishments:- Conducted social media research and analysis that directly expanded the viewing audience base by 10% in the first six months by performing demographic based marketing research and implementing blogs, Twitter, Facebook and other social networks posts to target specific locale based campaigns.- Consistently maintained, and cultured new rapport by developing strategic alliances with professional organizations, resulting in public speaking events and the ability to reach a broader readership base.- Strategically produced a variety of web based media, including e-newsletters, podcasts, webcasts, blogs and landing pages to successfully improve and develop new readership.

- Covered every aspect of news reporting; from front page leads to general interest news, district notes, court reporting, features, profiles pieces, supplements, ad features, crime and sports.