Gary James Merrett Email & Phone Number

Berlin, De

Berlin

www.disrptive.comDISRPTIVE develops and implements successful digital growth strategies.Our approach is strongly data-driven: we create full transparency of all KPIs, allowing our clients to see exactly which sales and marketing activities are driving profit and revenue. We identify the key growth levers, we scale up sales and bring down costs. We build both knowledge and technical assets within our clients‘ organization to secure long term growth.Our results are based on 20 years of cumulative C-Level start-up experience, with a focus on data-driven marketing. Our team members have founded, grown and sold companies across Europe, Asia and Africa.Past clients include start-ups such as Pippa&Jean (Frankfurt), fromAtoB (Berlin), Yoco (South Africa) and Flexmedics (Switzerland).Selected project:PIPPA&JEAN, Frankfurt-based jewellery company. 6-month project. Established growth KPI transparency, tested and optimized online and mobile marketing channels, developed TV ad impact analytics solution, set up end-to-end marketing-to-revenue attribution system and lifetime value prediction, trained marketing staff, cut cost per customer 90%, increased volume 800%. PIPPA&JEAN is backed by Vorwerk, Holtzbrinck Ventures and Pro7/Sat1.

Berlin Area, Germany

Berlin Area, Germany

Berlin Area, Germany

Acquired by IONIQ Group (previously Hitfox) in 2013.Datamonk is a Data-as-a-Service (DaaS) platform for mobile advertising. Our solutions:- Audience Targeting: helping brands reach their target audiences on mobile RTB- Audience Segmentation: helping mobile publishers maximize yield from their ad inventory- Audience Analytics: Deep insights into advertisers´ and publishers´ mobile user base

Berlin Area, Germany

Acquired by Schober Ventures in January 2014.Whitewall is a health foods company specialized in developing innovative, evidence-based nutritional supplements designed to support and enhance health, performance and well-being, Whitewall sells directly to end consumers as well as to pharmacies and retail partners.Today, Whitewall´s flagship brand "BrainEffect" is one of the leading health foods brands in Germany.www.brain-effect.comwww.vitafair.com

San Francisco Bay Area

As a graduate student I assisted Prof. Edward Stringham in his research on the economics of private policing in the San Francisco Bay Area and testified at the San Francisco Police Commission on this subject. My teaching duties included tutoring students in the course „Economics of Business Regulation“ as well as grading papers and exams.

London, United Kingdom

As a research intern at the office of Philip Davies MP my responsibilities included:- researching policy implications for proposed legislation relating to taxes and crime- attending committee meetings and creating reports for Mr. Davies- coordinating joint initiatives (events, legislation, policy papers) with the Freedom Association

Manila, Philippines

The mission of FNF´s Manila office is to train and educate Filipino local and national policy-makers and administrators about how to best leverage the effectiveness of economic and legal reforms in increasing economic growth while strengthening civil society. My tasks included:- devising training schemes for young policy-makers- planning seminar programmes and roundtable agendas- networking with policy-makers at events, establishing lasting relationships in order to promote our organization´s goals

Ma, Economics

Activities and Societies: Studied Law & Economics under Prof. David Friedman (son of Milton Friedman)

Icpsr Summer School, Research Methodology And Quantitative Methods

Ba, Politics And Management

Mises University "Mündliche Prüfung", Economics