Gary M. Galloway Email and Phone Number
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Gary M. Galloway personal email
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Gary M. Galloway phone numbers
Thank you for checking out my LinkedIn profile. I welcome you to reach out for a connection.As a leader in product marketing, I thrive on crafting visionary strategies and delivering impactful results. My approach is anchored in a deep understanding of the big picture, blending confidence and optimism with a commitment to driving success. I excel at connecting with diverse audiences to foster engagement and build collaborative relationships.My leadership style focuses on empowering teams and leveraging their skills to achieve collective goals. I'm passionate about exploring innovative solutions and adapting strategies to enhance performance. This mindset drives me to continuously seek out new opportunities and refine my approach to stay ahead in an ever-evolving industry.Collaboration is at the heart of my approach. I value engaging with knowledgeable individuals who share my quest for excellence, and I recognize the importance of balancing high-level vision with attention to detail. With a track record of driving product innovation, optimizing messaging, and managing cross-functional teams, I am dedicated to leading through vision and strategic execution. My goal is to inspire and elevate teams, making a meaningful impact through thoughtful leadership and dynamic marketing strategies.Here are a few of my Personality test results if you speak that language:MBTI: ENFPEnneagram: #7 wing 8DISC: D (79%) I (97%) S (22%) C (7%)Here are a few tactical things that I’ve learned along the way: Technology• AI enabled (Open AI) sales enablement playbooks• Hubspot Marketing Automation• Salesforce Integration for Win-Loss Analysis• Pendo Guide and Walk-through creation• Demand Side Platform (DSP) Media Planning and Buying (The Trade Desk, AdGear, Amazon DSP)• Data Warehousing and Data Mining• Adobe Illustrator, Photoshop, Premier, and AfterEffectsResearch• Web Analytics (Google Universal Analytics)• Adobe Analytics• Omniture Analytics (Site Catalyst)• Nielsen Ratings, TV + InternetDigital Marketing• eCommerce• Landing Page Optimization• Email Marketing• Paid Search Marketing• Social Media Marketing• A/B testing• Funnel-based acquisition modelsTraditional Marketing• Television• Radio• Newspaper• Direct Mail• Media Planning + Buying
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Adjunct InstructorUniversity Of South FloridaChapel Hill, Nc, Us
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Director / Senior Director, Product MarketingAdthena Jun 2021 - PresentLondon, GbAdthena is a search intelligence platform that provides competitive analysis, strategic insights, and a team of experts to help brands, marketers, and agencies dominate their competitive landscapes.Created and led process of developing compelling product and solution messaging, effectively bridging Sales, Product, and Marketing teamsManaged team driving upsell revenue, contributing to 11% of Adthena's annual recurring revenueHeaded pricing and packaging committee, increasing average order value by 17% annually by refining subscription modelsCreated and managed customer marketing efforts, reducing churn and enhancing gross revenue retention through targeted upsell strategies -
Adjunct InstructorUniversity Of South Florida Jul 2020 - PresentTampa, Florida, UsCreated, launched, and instruct a new distance learning Digital Marketing Certificate Program in conjunction with the University of South Florida and their Corporate Training and Professional Education Division.
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Senior Product Marketing ManagerValassis Apr 2020 - Jun 2021Livonia, Michigan, UsCreated storyline, positioning, and go-to-market strategy for high-growth digital advertising products, including Connected TV, eCommerce offerings, and performance-based products (paid search)Orchestrated marketing strategy, sales training, and execution of marketing plans to increase platform adoption, client engagement, and new revenue generationManaged product marketing during COVID-19, maintaining strategy alignment and communication within $3B company, supporting 400 sellers -
Director Of Product MarketingNetsertive Dec 2015 - Mar 2020Morrisville, Nc, UsBuilt and led team of product marketing managers, led go-to-market strategies for search, social, video, and rich media ad formatsSpearheaded Netsertive’s transition from a managed services model to a product-driven companyCreated messaging, positioning, and value proposition aligned with Netsertive’s Brand to Local missionDefined and executed a plan for sub-vertical expansion, aligning content and marketing strategies with target business opportunitiesCollaborated with ad channel partners like Facebook, Google, LinkedIn, and Bing to align messaging and create marketing materials for partner usePromoted from Senior Product Marketing Manager to Head of Product Marketing, leading team and driving significant company growth through key product marketing initiatives -
Adjunct ProfessorUniversity Of North Carolina At Chapel Hill Aug 2014 - Dec 2019Chapel Hill, Nc, UsDeveloped and designed comprehensive Digital Marketing & Media Sales and Management Course, integrating both traditional and digital marketing channelsInstructed course at the School of Media and Journalism, delivering expert insights into marketing strategies and media managementEducated students on the use of various currencies in marketing, enhancing their understanding of industry standards and practices -
Managing Partner And FounderTweak Marketing Group Jun 2014 - Feb 2018Founded and managed digital marketing agency, securing retainer clients driving consistent revenue through comprehensive marketing servicesDeveloped and executed digital marketing strategies for regional, national, and North American clients, encompassing website design, email marketing, social media, search marketing, display marketing, and video marketingConducted high-level market research to inform and enhance digital marketing strategies, improving client outcomes and campaign effectiveness -
Director Of Marketing And Digital MediaCrossroads Automotive Group Inc. Apr 2011 - May 2014Wake Forest, Nc, UsCreated paid search strategy and then directly managed then monitored $160k / month in paid search advertising campaigns Implemented Google Analytics on all sites to track & measure website analytics including conversion rate across all websitesCreated, executed, and then monitored monthly marketing campaigns for 16-different retail locations -
Director Of Marketing3 Birds Marketing Llc Jan 2011 - Mar 2011Chapel Hill, North Carolina, UsMaximized client lead generation through the creation of optimized landing pagesIdentified, tested, and implemented new opportunities to improve conversion and satisfaction via email communicationsCreated marketing materials, slide presentations, branding, trade show, and other B2B marketing efforts for 3 Birds MarketingRecruited, managed, and supervised Sr. account managers, Jr. team members, and interns -
Director Of Aims (Automated Interactive Marketing Solutions)Wral Apr 2010 - Dec 2010Raleigh, North Carolina, UsCreated a viable new digital marketing revenue stream within a traditional broadcasting groupDesigned an automated digital marketing portal to offer software as a service (SaaS) to local advertising clientsCreated infrastructure around software and offered software product as a solution along with other digital marketing solutions -
Director Of MarketingCrossroads Automotive Group Inc. Jan 2008 - Mar 2010Wake Forest, Nc, UsDeveloped a mechanism to measure email collection rate and penetration across all sales, service, and parts departmentsRaised customer email capture rate from < 10% to 75-85% in 3 monthsIncreased email penetration rates from 5% to 50% in one yearManaged co-op submission process for multiple franchises, generating $500K annually in advertising reimbursementsCreated and executed a digital marketing strategy across multiple locations
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Director Of Media ResearchWral Apr 2004 - Dec 2007Raleigh, North Carolina, UsCreated a robust yet cost-effective advertising strategy for all media products being launched into the marketplaceConsolidated multiple contracts/vendors with co-terminus expiration dates leading to $550K annual cost savings
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Product Marketing SpecialistNielsen Aug 2002 - Apr 2004New York, Ny, UsSpearheaded build of data warehouse products that produced $4MM in annual revenue with 80% of revenue on long-term contracts (5 or more years)Leveraged existing tools to reduce development time. Created and enforced version control and software test plans throughout product life cycle -
Project DirectorNielsen Aug 2000 - Aug 2002New York, Ny, UsGenerated $2MM in annual revenue. Led project teams of 6-8 developers, SQA professionals, and analystsManaged the completion, lifecycle, and costs related to the development of data warehouse application (4+ terabytes) for delivery of Internet metrics and TV ratings to client’s desktops
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Associate Analyst / Analyst / Senior Analyst / Sqa AnalystNielsen Aug 1998 - Aug 2000New York, Ny, UsCore contributor to media and market research projects generating $1MM+ in annual revenue from national broadcast clients (CBS, ABC), cable companies (MTV, ESPN), and national advertising agencies
Gary M. Galloway Skills
Gary M. Galloway Education Details
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Vanderbilt UniversityEnvironmental Science -
University Of South FloridaManagement - Information Systems
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Appalachian State UniversityGeology & Marketing
Frequently Asked Questions about Gary M. Galloway
What company does Gary M. Galloway work for?
Gary M. Galloway works for University Of South Florida
What is Gary M. Galloway's role at the current company?
Gary M. Galloway's current role is Adjunct Instructor.
What is Gary M. Galloway's email address?
Gary M. Galloway's email address is gg****@****ive.com
What is Gary M. Galloway's direct phone number?
Gary M. Galloway's direct phone number is +191993*****
What schools did Gary M. Galloway attend?
Gary M. Galloway attended Vanderbilt University, University Of South Florida, Appalachian State University.
What are some of Gary M. Galloway's interests?
Gary M. Galloway has interest in Children, Economic Empowerment, Education, Environment, Science And Technology, Arts And Culture, Health.
What skills is Gary M. Galloway known for?
Gary M. Galloway has skills like Social Media Marketing, Email Marketing, Digital Marketing, Marketing, Advertising, Interactive Marketing, Ppc, Google Analytics, Online Marketing, Social Media, Digital Media, Online Advertising.
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