50+ years of innovative new business development for multi-media, including Radio, Television, Digital, and Newspaper advertising. Managed advertising and led sales, training, and consulting initiatives at many levels. An industry leader providing interim ad executive assignments, permanent executive placement, and marketing services that significantly enhance ad selling skill sets to improve media companies' bottom line.Specialties: Sales integrity, revitalized sales staff, ongoing ad department consulting services, personality-based communication training, day-to-day sales leadership, ad pricing analytical services, advertiser relationships, advertising revenue-generating strategies, marketing partnerships, media planning, permanent and interim executive search/placement, and new business development (traditional media and digital media platforms).
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President And CeoInsight EdgeSan Diego, Ca, Us -
President/CeoInsight Edge Aug 1999 - PresentIncluding our subsidiary www,LocalBroadcastSales.com. New business development for TV, Radio, Digital, and Newspapers. Ad revenue growth initiatives, sales marketing services, training services, executive search, temporary executive assignments, and oversaw local multimedia ad sales programs. 10+ years as a M. Roberts Media Board of Director. * Ownership and restructured personality-based communication assessments, training, and hiring tools.* Ownership and daily operational management responsibilities for www.localbroadcastsales.com.* Instructed (26 hours), produced and administered the industry's most comprehensive 41-hour e-learning certification TV Sales School for the New York State Broadcasters Association. * Eight years co-dean for a multi-week ad sales certification academy for Television Sales Pros. * Presenter at various Broadcast Association Conferences including Hawaii Association of Broadcasters, Missouri Broadcasters Association, Oklahoma Association of Broadcasters, New Mexico Broadcasters Association, Massachusetts Broadcasters Association, Virginia Association of Broadcasters, Wisconsin Broadcasters Association, Wyoming Association of Broadcasters, Louisiana Association of Broadcasters. New York State Broadcaster’s Association and NAB/RAB Annual Conference.Also temporarily served in the following executive positions:Senior Vice President Advertising Dallas Morning NewsVice President Advertising (Riverside) Press-EnterpriseAd Director Victoria AdvocateVice President Interactive/Verticles Dallas Morning NewsAd Director al dia (daily Spanish language newspaper in DallasAd Director Quick (non-paid daily in Dallas)Chief Revenue Officer Victoria AdvocateCEO Pentawave (Online Services Automotive-Real Estate-Recruitment) -
Co-DeanNew York State Broadcasters Association Sales School 2005 - 2012Annually, extensive two-week certification sales school for new TV ad sellers. Designed to establish sellers with the skill sets to build new business from the ground up, expand existing account revenue base, time management, how to manage an account list, advanced selling techniques, digital sales integration, understand TV station's role and revenue responsibilities, customer service, and lots more. Shared responsibilities with Ron Steiner.Lin Corporation GSM/LSM Corporate Retreat, McGraw-Hill GSM/LSM Corporate Retreat, Hearst-Argyle GSM Annual Retreat, Freedom Corporation GSM/LSM Retreat and Cordillera Communications Retreat for GSM/LSM.Meredith and Freedom station’s satellite staff development program, instructors Gary Moore and Ron Steiner for 4 leadership and 12 sales programs.Belo/Lin/Hearst-Argyle Broadcast Sales Academy instructor for "TV Sellers".
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Interim Senior Vice President AdvertisingDallas Morning News 2002 - 2003Dallas, Tx, UsLead a multimedia sales and service team of 400 members; first time revenue budget was reached after they had experienced eight quarters of shortfall. Returned later as interim VP Interactive sales/content and free daily (Quick Ad Director) . -
Advertising DirectorSan Diego Union-Tribune 1996 - 1999San Diego, Ca, UsLead a team of 300 sales and service multimedia professionals .... the only Southern California newspaper sales team to produce revenue gains two of three years during a regional recession. Industry leader in real estate and automotive web ad applications. -
Senior Vice President/Ad Director/Retail-Classified-National DirectorMcclatchy Jul 1986 - Jul 1996Sacramento, California, UsResponsible for advertising departments including print/digital and also progressive ad network's aggressive expansion and development with daily newspapers and advertisers nationwide. -
Advertising DirectorModesto Bee Apr 1991 - Nov 1994Modesto, California, UsLead the entire ad sales team along with free distribution teams of TMC, Yellow Pages, magazines and product samples. Developed and sold food photo library to other newspapers to enable them to be printers for their local supermarkets. Developed real estate strategy for Board of Realtors to avoid independent publishing option plus executed an independent magazine for the regions largest Realtor. -
Classified/National/Retail Ad ManagerSacramento Bee Jul 1986 - Apr 1991Sacramento, Ca, UsClassified business grew to become the #1 classified lineage newspaper in Northern California and one of the nation's leaders in automotive advertising. -
Classified Ad DirectorThe Houston Post 1983 - 1986Lead group of over 150+ sales and service professional. Grew classified marketshare after previous 10 years of share losses to competing metro newspaper. 3rd largest in classified lineage nationwide.
Gary Moore Education Details
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Palomar College
Frequently Asked Questions about Gary Moore
What company does Gary Moore work for?
Gary Moore works for Insight Edge
What is Gary Moore's role at the current company?
Gary Moore's current role is President and CEO.
What schools did Gary Moore attend?
Gary Moore attended Palomar College.
Who are Gary Moore's colleagues?
Gary Moore's colleagues are Parameshwar Kumar, Vince Pierce.
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