A marketing professional experienced in the management, development and execution of strategic marketing initiatives that drive awareness and sales for various clients. Proficient in working with client marketing and sales teams in the development of annual plans. Viewed as a dynamic, results driven professional who has a passion for thorough & efficient project management, strategic thinking and maximizing budgets.Specialties: Specialties included: CPG's, POP, Nat. Accounts, Account Specific, National & Geographic Programs, On & Off-Premise, Incentive Programs, Web Based Sweeps & Fulfillment, B2B, B2C.
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Alderman - Ward 4City Of Waterloo May 2023 - PresentWaterloo, On, CaFortunate to serve the residents of the City of Waterloo, IL, Ward 4 and all city residents. A member of multiple standing committees responsible for the overview and management of city governance. -
PresidentMarketicity, Llc Jan 2015 - PresentWaterloo, Il, UsA strategic marketing company focusing on collaborating with an impressive group of diverse clients whose footprints lay throughout Southern Illinois and beyond. With a skill set that encompasses both the digital and traditional expertise, we work first to understand our clients goals, develop highly targeted solutions and implement programs designed to deliver results.The challenge changes by client, product, initiative, medium and day however, we work towards one ultimate goal: Moving Brands Forward.(Yea, if you're thinking the name is the same as the old company, you're close. Marketicity LLC is a entirely new business entity with a familiar name and an enhanced dedication to strategically helping clients achieve their business objectives... and moving brands forward. -
Director, Account ServiceMarketicity, Llc Sep 2012 - Dec 2014Waterloo, Il, UsMarketing + Publicity Marketicity:[mahr-kit-tis-i-tee] a full service interactive & communications agency that delivers the best in strategy and marketing practices, in both the printed and digital world, for an impressive list of clients that recognize the value of a strategic partner who can impact the bottom line. We don't do creative for creative sake, after all, what good are creative awards if the creative doesn't engage the target? We partner with clients to define goals and then develop solutions to turn goals into results. -
PrincipalForemost Consulting Jul 2010 - Dec 2014Provide services and support to clients in the areas of advertising, promotions, strategy and project management. Utilize research and competitive analysis to identify key insights, outline strategies, prepare project estimates, draft statements of work, generate creative briefs and craft messaging strategy to defined target audiences. Oversee creative development, manage timelines and ensure successful project completion on schedule and on budget.
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Account Manager2E Creative Jan 2011 - Aug 2012St Louis, Missouri, UsOversee strategic marketing initiatives, brand development, market positioning, and internal/external communications and promotional initiatives for the agencies largest clients. Work with a team of highly skilled professionals to develop and maintain senior-level client relationships and company growth in a highly challenging and fast-paced marketplace. -
Director, Brand Strategy & ManagementMaritz Oct 2009 - Jun 2010St. Louis, Mo, UsManage the development and execution of corporate strategic marketing plans across Maritz, coordinating the marketing efforts of individual business units to deliver results against plan. Partner with Director, Creative Brand Communications to deliver the best quality marketing materials against sound marketing strategies. -
Director, Account ServiceMcgowan/Crain Apr 2000 - Sep 2009UsUtilized meticulous service-driven performance, with one goal - to keep it all in check. And there’s a long list of client experience to prove it. I’ve been fortunate enough to work with some exceptional brands (from national to local to start-up) and provide direction along their respective marketing roads.As head of the account service at McGowan Crain, the group objective was nothing less than to act as efficient extensions of our clients brand and sales teams. We developed, enhanced and supported marketing programs that successfully drove traffic to the brands and had braking power with the consumer.Client Partners Included: Constellation Brands, Corona & Corona Light, Campbell's Soup Company, Frito Lay, Walmart, True Fitness, Simply Safe, Hardee's, General Mills, DirecTV, Coca Cola, Simply Safe and more. -
Account SupervisorAdamson Promotion (Adamson Advertising) Apr 2000 - Jan 2005St. Louis, Missouri, UsExperience includes development and execution of annual marketing plans for a list of impressive local and national brands. Lead all account service group initiatives, oversaw a staff of five, implemented a long running internship program with partnering with St. Louis University. Managed all aspects of client relations including C-Suite, Sales Teams and Brand Teams. Assembled multiple promotional partnerships including sweepstakes, sales incentive programs and retail level overlays.Client Partners Include: Barton Brands, Black Velvet, 99 Schnapps, 1792, Chi Chi's, Corona & Corona Light, Frito-Lay, Walmart, General Mills, American Association of Orthodontists, Earthgrains. -
Sr. Account ExecutiveMomentum N. A. (Formerly Louis London) Nov 1996 - Mar 2000New York, New York, UsApplied all facets of account management skills to destination marketing and sports marketing categories. Experience included development and execution of annual marketing plans, promotional plans, print and direct response campaigns. Includes flawlessly executing an abundance of in-venue and general public facing sports marketing programs with St. Louis Cardinals, St. Louis Blues and St. Louis Rams. Worked closely with client, creative teams and media planners to manage annual TV, Radio, Outdoor, Print and Direct Mail campaigns designed to maintain awareness and high traffic levels.Client Partners Included: Casino Queen Hotel & Casino, Upper Deck Trading Cards, Upper Deck Authenticated. -
Account ExecutiveGlennon & Company Mar 1994 - Nov 1996Develop client relationships and opportunities to pitch sales promotion assignments. Participate in agency direction and positioning. Develop quarterly promotional calendars. Research in/on-pack concepts to address client needs and identify consumer engagement. Assure delivery of artwork for client approval through production.Client partners: Anheuser-Busch, Inc., Jimmy Dean Foods, Eagle Snacks Inc. -
Account ExecutiveRoss Communications Nov 1992 - Mar 1994Manage and oversee the day-to-day aspects of a diverse group of clients to ensure all project timelines, deliverables and agency responsibilities were successfully met or exceeded. Work with agency creative teams to develop and create solutions that delivered results for clients. Projects included print, collateral, TV, radio and retail promotions. Client Partners Included: John Deere Corp., First National Bank of St. Louis, First National Bank of St. Louis Trust Services, Ralston-Purina (ProPlan), Forshaw.
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Marketing ManagerAlton Bank & Trust (Wedge Group Of Banks) Jun 1990 - Nov 1992Manage a department of three including working with key department heads and bank executives from five regional locations across seven locaitons. Apply marketing and advertising best practices to all aspects of the banks internal and external marketing efforts. Position included newsletters, print, direct mail, media placement, budgeting and all customer facing messaging.
Gary Most Education Details
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Southern Illinois University EdwardsvilleMass Communication / Marketing / Business
Frequently Asked Questions about Gary Most
What company does Gary Most work for?
Gary Most works for City Of Waterloo
What is Gary Most's role at the current company?
Gary Most's current role is President, Marketicity, LLC.
What schools did Gary Most attend?
Gary Most attended Southern Illinois University Edwardsville.
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