SENIOR MARKETING LEADER➤ Delivering strategy and execution for both venture-backed and public multi-national organizations across consumer, SMB, and enterprise markets. ➤ Captured market leadership positions leading sales and marketing execution spanning B2B and B2C markets including: • Solar & Energy Storage • Supply Chain Management • E-commerce • Configure-Price-Quote • CRM • ERP • Finance and Payment Systems • Desktop applications➤ Significant start-up experience with multiple successful exits. ➤ Defined go-to-market strategies and drove high impact global product launches and marketing programs that created significant market momentum. Drove lead generation campaigns, partner marketing and co-marketing campaigns.➤ Developed high velocity pipeline development and maturation programs. Created high impact sales enablement programs.➤ Built highly effective corporate communications platforms and programs resulting in favorable business coverage across social media, and leading global, national, and regional press, broadcast, trade publications and industry analysts. ➤ Created compelling global brand and product marketing strategies and associated marketing campaigns.➤ Proven success transforming complex technology and product capabilities into competitive positions and compelling messages, assets and brands. ➤ Budget, P&L and Revenue ManagementSpecialties: Enterprise, SMB & Consumer Marketing, Go-to-Market Strategy, Building & Leading High Performance Teams, Product Vision, Positioning & Messaging, Product Management, Branding, Channel,Partner & Field Marketing, Sales Enablement, Demand Generation, Advertising, SEO, SEM, Social Media, Creative Management, Corporate & Marketing Communications, Analyst Relations, Project Management.
Listed skills include Strategy, Start Ups, Business Development, Product Marketing, and 46 others.