Marketing advisor to marketing communications startup.

Tracer, founded in White Plains, NY, offers lenticular printing services and photo gifts, photo wall décor, and specialty products for retailers and service providers.

Creator and editor of leading photo/imaging industry newsletter and website, the Dead Pixels Society.

InfoCircle LLC provides content marketing services for small businesses, including social-media marketing, corporate communications, industry research, email marketing and more.Achievements: Provided b-to-b content for large printer, assisting in year-on-year growth of 20 percent. Developed case study, user persona and market research for major electronics manufacturer in development of new image-capture product. Provided marketing plan, including media and trade-show support, for distributor entering new market segment. Also established key partner relationships with this distributor and other vendors. Provided media plan and trade marketing program for launch of consumer imaging software.

Teaching Entrepreneurship 101 to inmates in Michigan Correctional Facilities, as well as online remote teaching.

Consultancy, media relations and business development for fast-moving startup in AI photo space. Albumstory SDK is a suite of mobile and web solutions to identify faces, create collections, curate photos and build ready-to-print photobooks, all on-device without the cloud.

Developed communications plan prior to and during launch, through growth phase and maturity.

Agent licensed to sell insurance through Farm Bureau Insurance of Michigan.

Agent licensed to sell insurance through New York Life Insurance Company.

Providing communications and consulting services

Primary responsibilities include overseeing the Association’s editorial department, marketing research unit, and corporate relations units.Achievements: Developed reputation as in-demand speaker on photo imaging trends at leading events: PMA conference, Digital Imaging Marketing Association conference, InfoTrends, 6Sight Future of Imaging conference, Dscoop, PhotoImaging Manufacturers and Distributors Association, photokina, and more. Initiated and guided social-media activities and staff training for Tradeshow 200 event. Directed the growth of “PMA Newsline” to become the go-to imaging industry news resource. Member of special project team to launch first PMA consumer-focused event, “Southern California Photo Expo.” Member of special project team to create and to launch “The Complete Picture,” a trade-show feature area showing how to integrate lifestyle retailing into a photo business. Managed industry-wide program to promote digital photo printing to consumers, including coalition building, market research, and consumer persona creation. Launched DIMAcast, an award-winning weekly podcast featuring interviews with leading photo imaging retailers, leaders and innovators.

Achievements:Directed PMA market research activities, including providing over-sight of research, making presentations on report topics, and guiding projects to completion.Expanded market research to include a balance of consumer research, using outside vendors, and in-house trade research capabilities.Managed complete magazine rebrand, from “Photo Marketing” magazine, to “PMA Magazine – Connecting the Imaging Associations.”

Primarily responsible for the PMA editorial department including the Association’s monthly flagship magazine, "PMA Magazine -- Connecting the Imaging Communities"; numerous newsletters; and a daily news update.

As director of information services at Olivet College, I managed the writing and production of press releases, course catalogs, as well as serving as the college's sports information director (SID). As part of the Advancement department, I provided support and content for fundraising activities.

News and sports reporting for the St. Ignace News, located in lovely St. Ignace, Michigan, at the historic Straits of Mackinac