Gary Pansino Email & Phone Number

Fresno, California, Us

Consulting agency that offers five core services, in addition to accommodating other special situations/needs for our clients:1. Quantitative primary research2. Qualitative primary research3. Secondary research (including data mining and competitive analysis)4. Innovation5. FacilitationThis vagueness is intentional, to protect client privacy, so let's talk about your needs instead.

Mountain View, California, Us

Given the explosive growth of the QuickBooks business, and bare-bones research staffing, I had to wear many research hats, and, thus, helped power this prosperity from numerous vantage points. Most years I drove neuroscience advertising and visual system research, brand health measurement, global market assessments, claims, pricing & lineup, acquisitions, marketing mix modeling, naming, segmentation, web measurement, applying new-school data visualization to old-school surveys, and much more. Most work was done in multiple countries.Four of my greatest hits that fueled QuickBooks growth:1. Building an ongoing case for spending more in top-of-funnel by leading our marketing mix modeling and campaign measurement. Each year, I have been at the data-centric core of the spending increase requests, which were all approved.2. I was the first to quantify pricing upside using Van Westendorp, Gabor-Granger, and scenario-building that blended internal data with these tried-and-true pricing methodologies. The financial benefit to the company is hundreds of millions of dollars.3. Years of top-of-funnel work made me instrumental in helping to educate, inspire, and empower our two new global-scale creative and media agencies, culminating in "Backing You" being the most successful campaign in QuickBooks history. I was the only person who had worked on all three prior campaigns and provided the stability, information-handover, and perspective needed to help prevent new internal and external people from making old mistakes.4. Each year, I've inspired teams to reallocate $1 million + of their dollars into research, backed by my exceptional track record of delivering unifying insights that drive results and inform good decisions. How my co-workers described me: "a magician", "an engine that makes this place run", "a true master of your craft", and my favorite … “Alexa for the QuickBooks division, except you are more helpful than Alexa".

Developed software and processes to efficiently derive insights from weeks of second-by-second ultra-high-definition time-lapse photography. I built and marketed the product and processes, wrote custom software (thank you Microsoft BizSpark!), and sold $500k worth of business before being humbled by the fact that I was working on the world's worst business model. Doh!Clients included Coke, Burger King, Jack in the Box, Visa, and Olive Garden. There was only time for one great hit: we were instrumental in the validation and launch of Coke’s Freestyle dispenser. Fundamentally, the research question was could a one-nozzle dispenser replace a multi-nozzle one? We helped answer this simple, yet profound, question by delivering incredibly accurate and detailed time measurement, irrefutable visual proof of consumer and crew-member behavior, and a closer visual connection to the work flows.

Helped the founder expand the market research consulting firm from a single person to a team with an enviable client list and reputation.Served approximately 50 clients including Coca-Cola, Walmart, Home Depot, Peet’s, Yahoo, Trend Micro, Lexmark, Shell, DMI, News Corp, Dunkin’ Donuts, Frito-Lay, Dial, start-ups, and many partner agencies.

Oakland, Ca, Us

Managed research for home cleaning brands, mainly Formula 409 and Clorox ReadyMop. Also started an innovation group that ultimately launched a few products after I left for the consulting world, based on our original concept building work.

Lawrence Township, Nj, Us

Managed research for a line of women's nutritional products from initial conceptual development through manufacturing scale-up.

Cincinnati, Ohio, Us

Managed research for Folgers and Millstone coffee. A mix of existing business projects and innovation projects.