− Consulting business focused on developing creative marketing, branding, and ad strategies for brands, products, and services− Diverse clients, from small businesses to Fortune 500’s including: Octagon Sports Marketing, Michael Phelps, Black & Decker − Notable highlight: avid author and blogger of business advice and general theory: [Gary] Peeples Helping People Blog

− Created and direct a global licensing business, including: business plan, brand ID, advertising strategy, and contract negotiations− Transformed an idea and a $50,000 investment into +$2M of gross revenue within 12 months, 22% OCF− Opened 146 locations in 26 states and 34 countries on 6 continents − Notable licensees: The Special Olympics International, Boys & Girls Clubs of America, and LA Fitness

− Co-manager of the fastest growing beverage in the US, $2 billion in annual sales by end of tenure [doubled in 3 years]− Developed and maintained the brand identity, ensuring continuity from the board room, through all marketing channels to the shelf− Led 30+ cross-functional partners and 10 agencies through strategic marketing plans in a variety of outlets and media channels; $10M DME− Activated sports and entertainment properties: NCAA, NASCAR, NFL, American Idol, and The Jimmy Kimmel show among others− Notable highlight: delivered over 1M unique trials of Coke Zero at an average cost of $0.86 per trial

− Led online advertising for major Coca-Cola Trademark brands, including Coca-Cola Classic and Coke Zero− Identified and implemented innovative media and interactive marketing strategies to drive brand business objectives − Optimized DME investments, improved brand health metrics, increased site visits and enhanced campaign effectiveness− Notable: translated simple product proposition into cutting edge entertainment: advergame Rooftop Racer

− Champion of all online marketing, advertising and sales for Black & Decker consumer business− Led an IT team of 4 and multiple agencies in the launch of an award winning ecommerce website