Gary Lai

Gary Lai Email and Phone Number

Senior Brand Manager @ Nestle
Los Angeles, CA, US
Gary Lai's Location
Los Angeles, California, United States, United States
Gary Lai's Contact Details
About Gary Lai

Marketing expert with over 20 years post-MBA brand management experience in the food, digital entertainment, restaurant, and beauty industries. Experience at top-tier companies including Dollar Shave Club, Panda Express, Nissin Foods, Activision, Gerber, Clorox, and Accenture.Highlights of expertise:Innovation | General Management | Marketing Strategy | Digital Advertising | Digital Media Planning | Social Media Marketing and Advertising | Promotions | Online Community Management | Marketing Plan Development | People Development | Cross-Functional Team Leadership | P&L Management | New Product Launches | Market Research | Trade Management | IRI Pacesetters #42 launch

Gary Lai's Current Company Details
Nestle

Nestle

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Senior Brand Manager
Los Angeles, CA, US
Website:
nestle.com
Employees:
198363
Gary Lai Work Experience Details
  • Nestle
    Senior Brand Manager
    Nestle
    Los Angeles, Ca, Us
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  • Dollar Shave Club
    Vice President Of Marketing
    Dollar Shave Club Dec 2022 - Feb 2024
    Marina Del Rey, Ca, Us
    View
  • Panda Express Ca&C
    Director, Brand Promotions And Marketing Communications
    Panda Express Ca&C Mar 2022 - Nov 2022
    Guatemala, Guatemala, Gt
    Director of Marketing, leading a team that develops the national advertising and promotion campaigns.
    View
  • Nissin Foods
    Director Of Marketing
    Nissin Foods Apr 2016 - Mar 2022
    Gardena, California, Us
    Responsible for planning, development and implementation of marketing strategy, communications, innovation, renovation and portfolio management for a select set of Nissin USA brands/initiatives. Oversees development and implementation of marketing’s role in commercial planning, consumer communications, new products and portfolio management of a select set of Nissin USA brands/initiatives. Directs the efforts of the brand manager(s), marketing staff, consultants and agencies and coordinates at the strategic and tactical levels with the other business functions of Nissin Foods USA.
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  • Spilo Worldwide
    General Manager
    Spilo Worldwide Apr 2013 - Apr 2016
    General Manager of the Open Lines business, managing over 1700+ products and 150+ brands. Managed all aspects of the business from strategic planning, business analysis, new products, print and digital marketing, email campaigns, trade marketing, product supply, and purchasing. Successfully managed a declining business to +10% growth for 2014
  • Activision
    Brand Manager
    Activision May 2008 - Sep 2011
    Santa Monica, California, Us
    Led the Transformers franchiseLed the cross-functional team to successSpearheaded advertising creative and media plansDesigned strong online marketing campaignsDeveloped high impact PR campaigns
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  • Nestle
    Senior Brand Manager
    Nestle 2002 - 2008
    Vevey, Ch
    Managed the Baby Food Puree and Baby Care business (bottles, pacifiers, sippy cups) Led marketing plan development and execution Managed Trade programming Led the product innovation process
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  • Clorox
    Associate Brand Manager
    Clorox 2000 - 2001
    Oakland, Ca, Us
    SOS brandHidden Valley Ranch brand
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Gary Lai Skills

Brand Management Strategy Marketing Strategy Digital Marketing Cross Functional Team Leadership Marketing Advertising Market Research Product Development Digital Strategy Online Advertising Market Planning Product Launch Social Media Public Relations

Gary Lai Education Details

  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Marketing
  • University Of California, Berkeley
    University Of California, Berkeley
    Political Science

Frequently Asked Questions about Gary Lai

What company does Gary Lai work for?

Gary Lai works for Nestle

What is Gary Lai's role at the current company?

Gary Lai's current role is Senior Brand Manager.

What is Gary Lai's email address?

Gary Lai's email address is ga****@****ail.com

What is Gary Lai's direct phone number?

Gary Lai's direct phone number is +131038*****

What schools did Gary Lai attend?

Gary Lai attended University Of California, Berkeley, Haas School Of Business, University Of California, Berkeley.

What skills is Gary Lai known for?

Gary Lai has skills like Brand Management, Strategy, Marketing Strategy, Digital Marketing, Cross Functional Team Leadership, Marketing, Advertising, Market Research, Product Development, Digital Strategy, Online Advertising, Market Planning.

Who are Gary Lai's colleagues?

Gary Lai's colleagues are Yudith Ika Pratama, Negin Majdi, Laila Sk, Auttapon Ruangkrid, Tainá Mialich, Laurène Nowicki - Nonancourt, Ava Khoshgoftar.

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