A passionate Brand ‘storyteller,' I am driven to create narratives that illuminate the ‘soul’ of a brand. By building and inspiring teams of creative and production talent, I have developed marketing strategies and launched activations that integrate digital, social media, and experiential initiatives to capture consumer mindshare and enhance their consideration for my clients’ products and services.Starting as a PBS filmmaker, I was soon creating commercials for major agencies, and TV news programming. I was honored to tour the world with superstar musical performers as production manager and creative director. Through these experiences, I recognized that creating a visceral, emotional ‘bond’ with the audience was an imperative to creating successful communication. Today, this core principal continues to guide my efforts and propels me to help clients convey the essence of their brands. Key specialties:• Brand Ideation and launch strategies• Experiential marketing and launch events• LiveConnect online broadcasts• Video production• Mobile apps• Social Media integration• Training and business transformation