Gary is a Vice President at Evoke Advisors. His primary areas of focus include marketing strategy, corporate marketing, demand generation, sales enablement, and events.

• Managed agencies and internal staff to increase lead generation and achieve sales goals.• Developed a nurture program of frequent emails for financial advisors, CPAs and prospective clients.• Tested new segmentation strategies and channels to help increase brand awareness.• Collaborated with internal partners to create engaging content for webinars and conferences.• Refined digital marketing strategies including website, blogs, thought leadership, Google Ads, SEO and social media.

• Led strategic marketing planning and execution for PwC’s Entertainment & Media Outlook, the firm’s 2nd most-viewed global market research report. • Managed a marketing budget with key objectives, KPI’s and timing that supported P&L objectives.• Worked across PwC’s matrix to make sure integrated marketing plans were created and the impacts of marketing activities were measured. • Managed the digital marketing strategy, branding, demand generation, external relations and social media for the Outlook software product. Oversaw vendor relationships and SLAs.• Led the editorial review process and collaborated with cross-functional teams in 54 countries.• Delivered value for clients by managing the corporate-wide and single-user Outlook software subscription process (including demand generation, contract management, reporting, and customer service). Increased sales by 12%.• Developed integrated marketing plan and promoted content (thought leadership, blogs, and articles) through multiple platforms including video, web, email, app, and social media.• Designed and oversaw Global E&M website, focusing on improving SEO, site metrics, and software sales.

• Developed and managed Corporate Marketing programs (including corporate website, print, email campaigns, SEO, and PPC) for leading survey software company to extend product marketing and to increase lead generation and brand awareness.• Contributed to the development of the global public relations and analyst relations strategies for the corporate planning process.• Launched redesigned website, including new style guidelines and new landing page templates designed to help increase engagement (12% YOY increase in visitors and 22% YOY increase in page views).• Acted as Conference Director for the Company’s main event in Orlando, CCC’14, coordinating event logistics, presenters and schedules. Over $600k in won opportunities and high satisfaction scores.• Revamped Brand Guidelines, to improve consistency across marketing materials (e.g. white papers and webinars) and sales materials (e.g. fact sheets and demos).

• Analyzed and interpreted competitive analysis to define Cognizant’s new Brand Positioning• Designed online and offline marketing strategies (including digital, print and TV) with the creative agency• Managed business and strategic relationship with media agency; Developed media campaigns against KPI and branding objectives • Established metrics to assess effectiveness of all advertising and paid search initiatives• Planned and managed global budget items ensuring measurable ROI• Translated creative assets for the European market to promote global brand messaging• Collaborated with Field Marketing to ensure an integrated approach to strategic marketing campaigns• Co-promoted Company events, to help promote thought leadership and industry expertise

• Supported Product Marketing and managed multiple work streams required to complete tactical deliverables across advertising, direct marketing and digital for 6 of IBM’s B2B software products• Oversaw media planning, direct marketing campaigns and analysis and was responsible for the account P&L.• Managed campaign creation and production from start to completion. • Developed integrated CRM plans aligned to key client objectives that identified unique strategies, roadmaps, success metrics and resources• Identified and pursued new revenue opportunities with the client. In 2010, sold the development of an automated email tool• Provided performance supervision and developmental coaching for 6 direct reports• Actively served on agency-wide task force, including an initiative to improve email and OTM effectiveness• Developed process improvements including an email project designed to reduce production time and email coding costs• Partnered with the Analytics team to develop a new format for providing program results analyses and recommendations

Senior Marketing Manager (Membership Rewards):• Developed loyalty strategies leveraging co-brand partnerships, to drive spend and redemption• Analyzed competitors’ performance and strategies and adjusted campaign segmentation strategy accordingly• Collaborated with cross-functional teams in a matrix organization on product and partnership strategy, Created tactics to attract Cardmembers to a microsite and then used collected data to deliver tailored content• Developed and tracked metrics for all marketing activities and reported results across variousmanagement levels• Forecasted and managed the marketing budget for program initiativesSenior Marketing Manager (Business Insights): • Managed the sales, analysis creation, and presentation of insights projects for various retail clients. ~$300K in value delivered to accounts such as Sports Authority, Wynn Las Vegas, and California Pizza Kitchen• Led 5 analysts and helped improve their SAS, sales, analytical and communication skills• Created and aligned new project sales process with cross-functional team including Product Development, Capabilities, & Campaign teams, to ensure insights could inform targeted marketing recommendations• Applied learnings from a regional pilot to the national Monetization rollout for client managers, including developing sales materials and partnering with Finance & GCO for new contract and invoicing process

• Developed multi-level, centralized direct to consumer marketing programs targeted at existing customers• Managed content and promotion of agent-focused mail program/letter repository (19% increase in 2005 orders)• Led 2 direct reports who provided support for various marketing campaigns• Analyzed data, deliver reports, and present strategic recommendations to management based on program results• Collaborated with ad agency to develop contact and testing strategy for centralized mail program using various direct channels, including direct mail, e-mail/web promotions, and outbound/inbound telemarketing