Marketing Manager
South Canaan, Pa
Develop and execute company sales, marketing and branding strategy.Research and identify growing market trends to target.Worked with web design firm to launch new company website focusing on user experience, SEO optimization, hi-res photography, social media outlets and content marketing.Produced interactive online sales training courses for all product lines.Deployed I-pads for sales representatives loaded with apps, sell sheets, product videos and presentations.Work with… Show more Develop and execute company sales, marketing and branding strategy.Research and identify growing market trends to target.Worked with web design firm to launch new company website focusing on user experience, SEO optimization, hi-res photography, social media outlets and content marketing.Produced interactive online sales training courses for all product lines.Deployed I-pads for sales representatives loaded with apps, sell sheets, product videos and presentations.Work with engineering team to develop products that fit customer needs and implement strategy to bring these value added products to market. 6 product releases during tenure which made up 40% of total equipment sales in 2013.Conceptualized, branded and launched PackPoint, a fully integrated packaging system.Trade show management Show less