Chief Executive Officer And Founder
CurrentPeople inspire to connect, and they connect to be inspired.When new clients would come to us, as part of the discovery phase, we'd audit their past marketing, and we could plainly see the campaigns that worked and the campaigns that didn't. They would talk to us about their struggles to attract millennials (and their fear of being unsustainable without them), about being perpetually stuck on the membership acquisition and retention roller coaster, and about their inability to get out of "reaction" mode when the latest marketing tool or social media platform came along. We could plainly see that their problems were failures of inspiration and failures of connection.Your event marketing has a big job to do. It must harness the specific things research shows are needed for inspiration to happen. Do this, and you've enabled people to create the all-important high-quality connections. And THAT is the formula for greater impact and sustainability. THAT is how you get off the roller coaster. THAT is how you bring in the next generation and continue to change lives.By harnessing the inspiration-connection duality, we will bring what we have learned to every association that is brave enough to hear it and join us. And, as always, we will bring this knowledge to bear on every piece of marketing we do for our clients. That's not a promise we make lightly.What we do:-Event branding: event marketing & design, event marketing plans, and event marketing audit-Marketing design-Recruitment campaigns: association member recruitment, community college recruitment, and private high school recruitment-Publications: publication apps, annual reports, and publications