• Oversee all marketing and communications activities that drive growth and brand recognition for a leading pet food company. Helped triple revenue in less than two years. • Develop strategic campaigns that produce measurable, impactful results.• Winner of 2018 PRSA Oregon Spotlight Award for Marketing a Consumer Product, and 2019 PRSA Oregon Spotlight Award for Media Relations. • Work across a global landscape with customers in North America, Europe, Africa, Asia and Australia. • Manage public relations and media relations efforts to amplify company news and product launches. Landed the cover profile story of Petfood Industry Magazine in the September 2019 issue. • Direct social media influencer relationships and campaigns that position the company’s pet food products in front of broad audiences. • Supervise all advertising functions, from creative execution to placement plans. • Support sales initiatives with enablement tools and collateral. • Led a global rebranding effort that included a new visual identity, logo hierarchy, package design, website elements, and corporate materials. • Member of company’s Executive Team that oversees corporate culture, business strategy and operations.

• Oversaw strategy, planning, execution and evaluation of public relations and social media initiatives for global clients. • Managed a team of 10 that accounted for more than $1.5 million per year in agency revenue and was the most awarded public relations department in the state of Oregon, 2017. • Earned more than 30 PRSA Oregon Spotlight Awards in a variety of categories. • Directed a healthcare technology content campaign that earned the Corporate Blog of the Year from BtoB Magazine in 2013 and the No. 1 Twitter account at HIMSS 2016. • Created content for press releases, social media campaigns, blogs, newsletters, podcasts and videos. • Member of agency leadership team. • Focus on content marketing, brand storytelling, media relations, and strategic development.

Served as the main public relations and communications contact for a leading global lifestyle brand. Planned and supervised public relations and communications strategies for the company's five divisions. Maintained and cultivated media relationships. Developed influencer marketing campaigns. Wrote press materials, articles for national and international media outlets, and copy for corporate communication materials, product catalogs, and company website.

Planned and executed yearly communications projects, supervised annual meeting preparations, wrote press materials and monthly member newsletters, and contributed to the association's strategic communications plans. Won a PRSA Spotlight Award for writing and developing an educational CD that helped member organizations improve employee training and retention.

Directed editorial content and sales initiatives for college athletics publications. Wrote articles, news content and sales materials.

Served in a variety of editorial positions. Promoted to executive editor of a monthly automotive trade publication that was the voice of an $8 billion industry. Planned, wrote and managed editorial content, supervised production schedules, oversaw editorial staff, and delivered speeches at industry events.