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Gary Shaffer is listed as Library Director, Adjunct Professor, Author, and a past President of the California Library Association at City of Palm Desert, a with 56 employees, based in Los Angeles, California, United States. AeroLeads shows a work email signal at glendaleca.gov, phone signal with area code 918, and a matched LinkedIn profile for Gary Shaffer.
Gary Shaffer previously worked as Director of Library Services at City Of Palm Desert and Adjunct Professor at University Of Southern California - Marshall School Of Business. Gary Shaffer holds Mpw, Professional Writing from University Of Southern California.
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Before graduating from the Pratt Institute with his Master of Library and Information Science (MLIS) Shaffer learned that he would be featured by Library Journal as one of 50 people shaping the future of libraries. This honor was attributed to the partnership he formed between the Brooklyn Public Library and author Dave Eggers' 826NYC. Shaffer's work continued on to partnerships between libraries and the Los Angeles Times, Starbucks, The Cherokee Nation, FINRA, and others. He has collaborated with colleagues to fundraise over $50 million for library capital projects and other library initiatives. Together he and his colleagues have won numerous awards. He speaks nationally and internationally on future-focused libraries and institutional triple-bottom-line sustainability. He is the author of three books, book chapters, and numerous articles. In addition to having served as a director of marketing for a library, he has served as director or CEO of libraries for 12 years. He has taught library management as a either a full-time or adjunct professor at the University of Southern California Marshall School of Business in a program he once directed. He is a past president of the California Library Association.
Listed skills include Community Outreach, Social Media, Library, Nonprofits, and 20 others.
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United States
Transitioned this LSS/County run facility to a municipal run library system, while simultaneously planning for the construction of a new library. Hired all staff, negotiated withdrawal agreement and lease. Onboarded all systems and negotiated vendor agreements. Oversaw library makeover and new service model launch. Setting up new 501(c)(3) foundation to assist with fundraising.
Greater Los Angeles Area
Teach management, marketing, and partnership courses to students in the Master of Management in Library and Information Science Program.
Los Angeles, California
Director, Marshall Business School Library & Information Management Programs and Assistant Dean/Director USC Libraries' Center of Excellence for Library Leadership & Management
Pasadena, California, United States
CLA is a nonprofit organization that trains, supports, and advocates for California librarians and library workers. As president I have the distinct honor to serve with other volunteers and staff to move California libraries, and those who work within them, forward. This is a one-year term position.
Glendale, Ca
Public Library Director responsible for the leadership of 140 staff, eight locations (including the Central Library and the Brand Library & Art Center), two art galleries, one recital hall, one auditorium and an $11 million budget. Also serve as chief liaison to the City of Glendale's Arts and Culture Commission. Working to transform Glendale into an arts and culture destination.
Geneva Area, Switzerland
International Federation of Library Associations & Institutions Delegate to the Standing Committee on Copyright & Related Rights
🌐Led urban library system, as well as a 501(c)(3), a combined 300+ FTE employees in 24 locations, with a $28 million government budget, $16 million reserve, and $15 million endowment, respectively.🌐Set the vision, mission, values, and goals for the organization, while establishing a culture that is outcomes-based, project management-centered, and triple-bottom-line (sustainability) focused.🌐Procured a full-time, grant-funded social worker to assist customers facing major life challenges.🌐Directed teams implementing a system-wide facilities masterplan and a new service model. 🌐Led the complete $53 million renovation of a 135,000 square-foot, 1965-built, Central Library replete with the first Starbucks owned and operated by a public library in the U.S.🌐Exceeded our $25 million capital campaign fundraising goal by $8 million. Convinced local city council and voters to contribute an additional $10 million to the project.🌐Worked with five other US public libraries to build a Customer Relationship Management tool, now used by over 250 libraries nationwide.🌐Established a school-readiness program, homework labs, and partnerships with area school districts.🌐Led a complete redesign of the library website/catalog and created more customer-friendly policies.🌐 Partnered with the Cherokee Nation and a vendor to build and launch the first indigenous language learning application; now available to customers in over 2,000 public libraries nationwide.🌐 Published over 60 issues of the Tulsa Book Review, a consumer monthly, which promoted books, library services and offerings. 🌐 Awarded the Oklahoma Pursuit of Excellence Quality Award by the Governor and was a finalist for the National Medal from The Institute of Museum and Library Services.
• Directed an in-house marketing and public relations team which developed strategically-focused initiatives, campaigns, publicity materials, and web/social media that inspired learning, promoted reading, and enhanced community life for the 16th largest public library system in the US.• Directed the re-vamp of the library's literacy, homework help, job help, books for the homebound, and outreach programs through the better use of volunteers to support staff efforts.• Led an organization-wide team in the rebuilding of the enterprise’s website (saclibrary.org), from the ground up. The new site provides multiple users the ability to make content updates. • Led a team that transformed a staid library system into one offering hip/relevant services; via a new brand identity suite, Google Adwords, social/digital media, book-to-film tie-ins, etc.• Conducted a successful, strategic, re-branding campaign (circulation +11% over prior year) utilizing: Transit, out-of-home, radio, Internet, social media, and evangelical brand converts.• Instituted a change management framework which greatly improved workflow, internal and external communication, and institutional morale. Present to library’s board of directors.• Worked with Top 10 national advertising agency staff to produce a statewide PSA campaign (TV, radio, and print) for the California Library Literacy Services, a division of the state library. • Created a strategic public relations and advertising campaign to successfully defend the institution against a media onslaught and grand jury investigation; the result of a significant employee theft.
• Conducted collection development, evaluated databases, and provided academic level reference via in-depth reports to management, librarians, law/code enforcement, and customers in 84 branch libraries; by phone, e-mail, in-person, and online chat. • Led the library’s literacy team in reformulating and reconfiguring the literacy program.• Facilitated the new librarian recruitment program. • Directed a team that conducted the library system’s wayfinding/signage research project.• Developed strategic partnership with The Los Angeles Times Festival of Books, resulting in a county-wide five evening author series and youth-experiential festival booth titled, County of Los Angeles Public Library: Where Science, Magic, and Learning Meet.
• Completed age-specific curricula for, and provided in-branch services to adult, juvenile, and young adult patrons; also worked in the Government Affairs Department.• Worked extensively with Hispanic, African-American, Haitian-Creole, Russian, and Chinese populations.• Conducted outreach and programming, as well as developed marketing initiatives.• Spearheaded a partnership with author Dave Eggers’ 826NYC, a non-profit writing and tutoring center for children. Led a team that established this non-profit’s first, in-library, tutoring center, still operating 19 years later at no cost to the library. Over 25,700 students have been served.
Other employees you can reach at cityofpalmdesert.org. View company contacts for 56 employees →
Erika Castellano
Colleague at City Of Palm DesertPalm Desert, California, United States
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Erica Powell
Colleague at City Of Palm DesertPalm Desert, California, United States
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Mariela Salazar
Colleague at City Of Palm DesertIndio, California, United States
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Nick M.
Colleague at City Of Palm DesertPalm Desert, California, United States
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Eleanor Ella
Colleague at City Of Palm DesertLos Angeles, California, United States
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Lori Davis
Colleague at City Of Palm DesertPalm Desert, California, United States
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Christiani Aquino
Colleague at City Of Palm DesertCoachella, California, United States
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Zoraida Martínez
Colleague at City Of Palm DesertLos Angeles Metropolitan Area, United States
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Deborah Schwartz Glickman
Colleague at City Of Palm DesertLos Angeles Metropolitan Area, United States
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Kevin Swartz
Colleague at City Of Palm DesertPalm Desert, California, United States
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Dissertation Topic: Leading Through Triple Bottom Line Sustainability: Five Companies Show Public Libraries the Way.
Activities and Societies: Florentine Art & Culture, Museum and Library Research, Documentation and Informatics, Florence, IT Public Urban.
Activities and Societies: Sigma Nu Fraternity
Activities and Societies: Prague Master's Poetry Class; Lab Instructor, Marketing, Marshall School of Business; Volunteer ESL Instructor.
Activities and Societies: Intellectual property coursework, meetings at the UNs’ World Intellectual Property Organization in Geneva.
Quick answers generated from the profile data available on this page.
Gary Shaffer works for City of Palm Desert.
Gary Shaffer is listed as Library Director, Adjunct Professor, Author, and a past President of the California Library Association at City of Palm Desert.
AeroLeads has found 2 work email signals at @glendaleca.gov for Gary Shaffer at City of Palm Desert.
AeroLeads has found 2 phone signal(s) with area code 918 for Gary Shaffer at City of Palm Desert.
Gary Shaffer is based in Los Angeles, California, United States while working with City of Palm Desert.
Gary Shaffer has worked for City Of Palm Desert, University Of Southern California - Marshall School Of Business, California Library Association, City Of Glendale, Ca, and World Intellectual Property Organization.
Gary Shaffer's colleagues at City of Palm Desert include Erika Castellano, Erica Powell, Mariela Salazar, Nick M., and Eleanor Ella.
You can use AeroLeads to view verified contact signals for Gary Shaffer at City of Palm Desert, including work email, phone, and LinkedIn data when available.
Gary Shaffer holds Mpw, Professional Writing from University Of Southern California.
Gary Shaffer is listed with skills including Community Outreach, Social Media, Library, Nonprofits, Collection Development, Public Relations, Library Science, and Library Management.
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