Analytics Mates was built to help you sail through the difficult seas of data. As your Google Analytics 4 certified consultants, we'll provide expertise and personal attention to set your marketing reports up for success.We were built by a Google Partnered digital marketing agency with more than 15 years of experience helping businesses like yours grow revenue. Analytics Mates is designed to take that expertise and focus it on the key area of marketing reporting support.

Leader of the Google Partnered and Meta Partnered agency Zen Anchor.Zen ⚓ provides smooth sailing SEO, PPC, Email Marketing, and Marketing Analytics services for growing businesses.We've managed successful digital campaigns for companies such as Guardian Life Insurance, Avis Budget Group, AARP, Grandview Homes, Bulletproof Training Institute, Carefree Dental, Carefree MD, AJ Gallagher, Lancaster Orthopedic Group, Expivia USA, BiaLife, PharmaforceIQ, Left Lane Auto, ClinicSense, Truffle Insurance, Provant Group, Flexible Benefit, Elite Ambulance, and more. We specialize in lead generation marketing in health & wellness, insurance, and SaaS industries.As of 2022, we manage over $5MM in annual digital ad spend for our clients - predominantly on the Google Ads and Facebook Ads platforms.

Digital marketing lead for CarefreeDental.com, GetCarefreeMD.com and GetCarefreeAuto.com· Managed $3.5MM annual media spend on Google AdWords and Facebook Ads· Lowered Cost Per Leads by more than 60% utilizing cutting edge Facebook Ad strategies· Increased the daily volume of digital leads to over 1,000 · Collaborated with CMO to help digital advertising overtake DRTV in gross customer revenue in less than 18 months · Managed Google Analytics split testing and reporting · Developed e-mail marketing funnel strategy to improve sales conversion rate by more than 10%· Created and customized daily, weekly and monthly Performance Reports using Google Analytics· Directly reported on Digital Marketing Financial Performance to CMO, CFO and CEO

We help clients achieve growth and profitability through a unique blend of skills. This includes the integration of traditional business functions like strategy, finance, sales and operations. We also provide a unique set of competencies for the digital age like data science, predictive analytics, quantitative marketing and social CRM. We operate around three core service lines and four key industry verticals. Our services are oriented around strategy, performance improvement and transformation. Our expertise runs across healthcare, insurance, marketing and technology.

- Responsible for Ruby on Rails application / user rewards platform (KrossoverKredit.com)- Generated over 1,000 active users within 3 months of launch- Provided ongoing product consulting and web development (HTML, CSS, JS, Ruby / Rails)- Lead the front end development, working closely with a back end developer- Worked on ancillary applications - including KrossoverLeaderboard.com

Co-founder of the Search Marketing Agency OutFirst Digital.

Consulting, managing and optimizing AdWords, Bing, YouTube and Facebook ad campaigns for 75+ legal clients.· Managed over 1.5 million in ad spend· Exceed 20% lead conversion rates· Provided a 1.5% average click thru rate in Google AdWords Search Campaigns· Lead monthly client calls, reviewing ad performance and recommending new strategies

· Managing the search marketing division· Optimizing our PPC accounts (Google Adwords, Facebook Advertising and Microsoft AdCenter)· Budgeted at over 250k per month· Increased Lead Conv Rate from 12% to over 16%· Lowered Cost Per Lead by more than 50%· Utilizing SEO tools daily to report to the Marketing Director· Tracking all phone and e-mail leads via Marketo, Salesforce and Google Analytics· Implementing A/B and Multi-variate testing to increase conversions· Creating and executing an ORM strategy for branded keywords

· Set up and maintain social media presence for clients on Facebook, Twitter, Myspace, LinkedIn, etc...· Create unique messaging campaigns designed for each social media channel· Targeted specific demographics with unbranded personal profiles· Involved in the pitch, sale and execution of the entire project· Provided consultation on social media, SEM, and SEO· Used Microsoft Excel, Microsoft PowerPoint and Adobe Photoshop to develop reports for clients· Led weekly client meetings to break down each unique campaign· Consulted the content creators to form better headlines for SEO and Social News purposes· Submit content to social news sites such as Reddit, Digg, StumbleUpon, Del.icio.us (Specializing in Reddit and StumbleUpon)· Collect and analyze data using Google Analytics and Omniture

* Managed all Learning Annex, SpiritNow and OneDayU Pay-Per-Click (PPC) accounts* Generated new on-site and off-site SEO tactics (both White Hat and Grey Hat) forSpiritNow.com* Daily keyword research for SEO and PPC purposes. Utilizing - SEOMOZ, Raven, SpyFu, Compete and OpenSiteExplorer

Use Google Analytics to create weekly traffic reports and report to management on trendsUse HTML and CSS to code TheWeek.com's daily and weekly E-mail newsletter (iContact, Constant Contact)Maintain company's social media presence (Twitter, Facebook, Digg, Reddit, etc...)Implement SEO strategies as dictated by managementMaintain TheWeek.com Google AdWords Pay-Per-Click (PPC) accountAssist online editors with publishing content through the CMSHelp sales and marketing create media kitsAssist Online Manager, Online Editors and Sales Representatives with daily tasks

Virally promoted the website through forums and social media outletsDeveloped marketing strategies to allure new members and increase conversions on the website