✓ Lead the development and execution of Go To Market plans for the Square Enix portfolio of console and PC games within the Americas and EMEA regions. Key franchises include Final Fantasy, Kingdom Hearts, and Dragon Quest.

✓ Led the development and execution of the marketing strategy of the world’s leading on-demand wellness company to drive growth in all sections of the marketing funnel via audience development, brand awareness, performance marketing, social media and content marketing, media buying, consumer research, customer relationship management, public relations, and corporate communications.

✓ Established marketing organization from the ground-up and led key aspects of business development, licensing and investor relations for early stage start-up set to disrupt the $8B per year sports video game market. ✓ Assisted in raising $40M+ in investment over 3.5 years including game development deal with Apple for exclusive titles on the Apple Arcade gaming subscription service. Heavily involved in attracting and closing deals with angel investors (including lead generation and pitching). ✓ Played key role in licensing management negotiations with 10 professional sports organizations including the NBA, NFL, MLB, NHL, WNBA, and US Women’s National Soccer Team. Resulted in an unprecedented licensing roster for a single studio within the video game category. ✓ Developed positioning, brand identity, and all go-to-market elements of Ultimate Rivals, a ground-breaking new arcade action sports franchise that launched as a priority title on Apple Arcade in December 2019. Marketing plan exploited key hook of cross-over athletes in break-through creative and leveraged star athletes social and Apple owned channels to drive platform-leading engagement. $4M marketing budget confirmed as largest for an Apple Arcade launch title. Selected as anchor title for $13M+ national television campaign (“Welcome to My World”) generating over 500M impressions including Super Bowl Sunday airings.

✓ Co-founded, launched and managed the runaway success of DISNEY INFINITY, a creative powerhouse and category definer in video games generating over $1.5B in retail sales inside of 3 years. Recognized as the #1 franchise in Disney Interactive history and #1 Toys To Life video game in the world 2014 and 2015. Built, coached and supported the needs of a 22-person marketing organization, including brand, social, community and creative management teams. ✓ Led creative development and execution of large, "must win" consumer marketing campaigns at a scale above $50M, including broadcast, digital, out-of-home, SEO/SEM, PR and experiential. Achieved 80% awareness within key demographics inside of 3 years. ✓ Forged partnerships and integrations with Disney's marquee brands, including Pixar, Marvel, and Star Wars, overcoming a high degree of initial resistance, emphasizing win-win potential, and ensuring meticulous follow-through on promises made. End result: massive reach for DISNEY INFINITY from Day 1, a first-of-its-kind gaming experience yielding a loyal global fanbase, and sustained engagement across multiple releases. ✓ Spearheaded launch of DISNEY INFINITY mobile app within an aggressive timeframe, achieving 6M downloads within the first 60 days and outpacing internal goals by 33%.✓ Social Media Highlights: 35M+ YouTube views before launch. Full-scope execution of aggressive growth plans across FB, Twitter, Instagram, Snapchat and Pinterest. 500M+ social impressions with a 38% growth rate for most recent release. ✓ Fan Engagement Highlights: high-traffic weekly web series nabbing 25M minutes viewed online. Engineered live streams, weekly contests and special events to drive community engagement.

✓ Developed a breakthrough global marketing strategy for console and handheld video game portfolio generating $575M in 2011 with a $110M marketing budget. Led a 29-person cross-disciplinary team in executing product launches and managing complex product lifecycles for 40+ games including bestsellers such as Epic Mickey, Sing It, Split Second, and Disney Channel branded games. Played key role in building unit's 5-year Strategic Plan and Annual Operating Plan.

✓ Guided strategic marketing and business development during a period of intense growth, including the successful integration of Kids & Family segment and an 88% global revenue increase to $425M. Launched key franchise entries and managed annual releases for Chronicles of Narnia, Pirates of the Caribbean, and Kingdom Hearts 2.

✓ Executed a complete turnaround of declining sales through strategic leadership of Activision's flagship TONY HAWK franchise and the successful launch of Tony Hawk's Underground. Managed 3-person team with global P&L of $150M in annual gross revenue. Created Sports Category strategic plan, with recommendations resulting in greenlighting of 2 new products.

✓ Planned and led launches of EarthLink’s top two Broadband product priorities – EarthLink Cable Internet and EarthLink Home Networking. Managed $30 million marketing budget for subscriber acquisition programs in Direct Marketing, Online, Media, Promotions, and Channel Sales.