Launching an independent consulting firm in 2014, I helped companies to facilitate business development, product introduction, and revenue goals through strategic and tactical sales programs. I also advised on digital go-to-market strategy, product offerings and competitive positioning. KEY ACHIEVEMENTS:♦ Assisted in successful development of new ecommerce and content site ⇨ Active Junky♦ Developed new tactical strategies and terms for sales development efforts for competitive intelligence and sales prospecting tool ⇨ Redbooks♦ Procured critical revenue & created brand awareness throughout the digital ecosystem ⇨ Hyperactivate

With 13MM MAU in 160 countries and growing, Kidoodle.TV is one of the largest, free, Safe StreamingTM OTT services for kids and families - completely COPPA and GDPR-K compliant - with an extensive variety of premium programming for kids 12 and under.

SuperAwesome is the world’s largest youth advertising platform reaching approx 500M uniques globally per month.. Designed for compliance with new kid’s data privacy legislation (COPPA, GDPR_K etc.) our advertising platform safely connects hundreds of brands with the youth audience on mobile, desktop, OTT and online video.Recruited in early 2015 as the Founding Manager for SuperAwesome’s North America Sales & Operations, I am an integral part of the company’s development and execution of sales strategies and tactics for a diverse product line: advertising, technology, social and programmatic product offerings.In November 2016, I was selected by senior executives to also manage all North American programmatic activity as the Vice President of Programmatic Sales in addition to major account responsibilities.Primary Areas of Focus: Programmatic & OTT Sales, Direct Sales, Market Analysis, Revenue Growth, Team Leadership, New Business Development, Go-to-Market Strategy, and Digital Advertising. KEY RESPONSIBILITIES & ACHIEVEMENTS: ♦ Developed go-to-market strategy and collaborated w/ product & tech teams ⇨ propelling the successful introduction of new product “Rex”, the first ever compliant & kid safe programmatic solution for the digital youth market. ♦ Developing new business partner relationships and negotiating contracts ⇨ including Trading desks, DSPs, SSPs and other vendors.♦ Oversaw and directed innovate strategies in transitioning business from startup to full-scale ⇨ producing over $35M in new revenue to date

TechMediaNetwork, now operating as Purch, is a digital content and services company offering advertising, business development, and digital publishing services to clients worldwide.In an exciting time of rapid change and growth, I was recruited to rejoin TechMediaNetwork after it acquired Imaginova Corp’s Consumer Media Division. As the VP of Sales, I was responsible for ad sales monetization as well as creating and executing sales strategies and targets for 15 diverse O & O digital properties and dozens of publisher partners. In addition, I led recruiting and hiring activities in the development of high-performing teams in alignment with company sales goals As a cross-functional team leader, I collaborated with marketing, content developers, editors and web designers on marketing plans and promotional ideas. I also provided coaching, training and leadership to 10-person sales team and two sales directors. KEY ACHIEVEMENTS♦ Delivered and executed strategic revenue models ⇨ escalating revenue from $1.9 million to $9 million in 3 years ♦ Spearheaded entry into three new territories ⇨ San Francisco, Chicago & Detroit ♦ Recruited top-notch senior sales talent ⇨ that exceeded goals for nine consecutive quarters by 40%♦ Managed DMP and other partner relationships enabling company to develop new product offerings and procure additive revenue♦ Generated significant revenue growth across the USA

Sporting News, now part of Perform Media, is a venerable American sports brand connecting fans across the globe with the latest sports news, video, analysis, scores, and information covering the NFL, MLB, NBA, NHL, NASCAR, college football and basketball.Bringing extensive experience in successful digital sales strategies, I was selected to join Sporting News as their National Digital Sales Manager. Here, I created online sales strategy for a brand re-launch and led solutions sales engagements involving online ad strategy and brand awareness campaigns. These initiatives utilized sponsorships as well as social media. During my time in this role, I mentored and guided a nine-person sales team, focusing on innovative digital strategies for revenue growth. KEY ACHIEVEMENTS:♦ Created and executed highly successful digital sales strategies ⇨ increasing digital advertising revenues 50% in the first year ♦ Led in an integral role in the launch of Sporting News Today ⇨ Min’s 2008 Digital Product of the Year♦ Key player in brand relaunch ⇨ driving awareness through campaigns that utilized sponsorships, programmatic, native & social media.

Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania and New York, New York. Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video and events.Selected to join the world’s largest independent publisher of health, wellness, and environmental content, I created and implemented effective digital advertising sales and strategies— accelerating revenue growth and the achievement of business development goals.In my role as Director of Online Sales, I oversaw and directed sales processes and 25+ sales, marketing and operations personnel. Integral to my responsibilities was the building of digital advertising partnerships through custom marketing programs. I also collaborated with magazine publishers on integrated marketing/multi-platform projects. KEY ACHIEVEMENTS:♦ Delivered successful sales strategies ⇨ growing revenues from $3M to $4.5M ♦ Forged strategic partnerships for integrated programs ⇨ including Volvo, Nestle, Cadbury, Volkswagen, Kraft, Procter & Gamble,, and Nissan♦ Developed and sold multi-platform programs in several categories ⇨ including technology, automotive, packaged goods, and travel

Imaginova Corporation is a U.S. digital commerce company started in 1999 as "Space.com" by CNN business anchor Lou Dobbs. The company sold its consumer businesses to TechMediaNetwork in 2009 and was renamed Purch in 2014.As a member of the executive management team, I led in a critical role in the successful restructure and turnaround of this digital publishing and ecommerce company. Promoted to the position of VP of Sales to direct the company’s Consumer Media Division, I reported directly to the CEO.My responsibilities included leading sales initiatives for display, contextual and video advertising for Space.com and related digital properties including the launch of LiveScience. I also negotiated key contracts with service providers of new media technologies, including ad serving and content distribution. ADDITIONAL ACHIEVEMENTS:♦ Led innovative and successful sales program ⇨ contributing to significant annual revenue growth from $200K to $3.5M in less than three years♦ Played key role in securing additional round of financing ($15M) ⇨ rebranding corporate identity and executing name change for the company♦ Built and managed a proactive, high-achieving five-person sales team

As the East Coast Director of Advertising Sales at Go2Net Infospace, I was responsible for launching and establishing the company's revenue operations on the East Coast. During my three-year tenure, I led initiatives that drove aggressive sales strategies and significantly increased revenues, resulting in exceptional profitability. In addition to overseeing the New York office, I also launched and managed offices in Boston and Atlanta, recruiting, training, and leading a high-performing team of 13 ad executives. As a result, seven of these executives secured sales management roles. Notable achievements during my time in this role included growing online regional advertising revenues from $100K to $4M per quarter, delivering the highest monthly margin in the nation (averaging 70%-82%), and securing lucrative annual agreements with several prominent marketers.

As the Sr. Account Manager, I propelled revenue growth for Internet pioneer by closing sales for online advertising solutions with B2C accounts. In this role, I targeted, penetrated and grew business with 30+ accounts, including large-scale clients such as Procter & Gamble, Dell, and MasterCard.KEY ACHIEVEMENTS:♦ Delivered successful strategies in sales & advertising solutions ⇨ secured $1.2M in advertising revenues (representing increase of 6x year-over-year) prior to dot.com boom ♦ Served as an integral part of the first network sales team⇨ -evangelizing the company’s value during inception and subsequent rapid growth period