Gary Taylor

Gary Taylor Email and Phone Number

Digital Marketing, Marketing Automation, eCommerce @ Crain Communications
Gary Taylor's Location
Chandler, Arizona, United States, United States
Gary Taylor's Contact Details
About Gary Taylor

Marketing leader focused on driving brand engagement, conversions, and revenue. A passion for learning and an analytics mindset has led to a track record of marketing success in a variety of industries.• Marketing strategy• eCommerce• Web analytics• eCRM• Marketing automation• Email marketing• Market research• Data analysis• SEM• Team Builder

Gary Taylor's Current Company Details
Crain Communications

Crain Communications

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Digital Marketing, Marketing Automation, eCommerce
Gary Taylor Work Experience Details
  • Crain Communications
    Vice President, Digital Experience
    Crain Communications Sep 2023 - Present
    Detroit, Michigan , Us
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  • Crain Communications
    Head Of Digital Experience
    Crain Communications Apr 2020 - Oct 2023
    Detroit, Michigan , Us
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  • Zovio
    Marketing Director - Digital Experience
    Zovio Jan 2020 - Apr 2020
    Chandler, Arizona, Us
    Led web strategy development and digital experience optimization for Zovio and its clients.
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  • Cengage
    Marketing Director, Ecommerce & Optimization
    Cengage 2017 - Jan 2020
    Led eCommerce optimization strategy and UX improvements to increase engagement, conversion rates, and revenue.
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  • Pearson Education
    Assoc Director, Ecommerce & Consumer Marketing
    Pearson Education 2015 - 2017
    London, Gb
    Marketing team leader driving eCommerce and marketing automation strategies to drive customer engagement, sales leads, and conversions. Designed, executed and managed the eCommerce marketing efforts for the Higher Ed D2C channel, MyPearsonStore.com.
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  • Pearson Education
    Sr. Marketing Manager
    Pearson Education 2009 - 2015
    London, Gb
    Successfully built and grew Pearson’s homeschool eCommerce business. Managed K12 marketing campaigns to support inside sales team through targeted email, social media and SEM efforts.
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  • Nucleus Marketing Lab
    Market Research Consultant (Ad Hoc)
    Nucleus Marketing Lab 2008 - 2016
    Design and execute qualitative and quantitative market research studies, analyze results, and present implications to clients. Projects include: Homebuilding and residential real estate development; Tourism bureaus; Restaurants; Children's products; Universities; Retailers; Healthcare
  • Peter Piper, Inc.
    Sr. Marketing Manager
    Peter Piper, Inc. 2003 - 2008
    Phoenix, Arizona, Us
    Managed marketing programs and campaigns, $2.3 million media plan, consumer website marketing, and consumer research. Managed marketing partnerships with Arizona Diamondbacks and Phoenix Suns and developed campaigns that drove same store sales up 15% and increased unaided brand awareness from 5% to 20%. Managed research to drive website enhancements and site navigation improvements.
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  • Onjibe.Com
    Marketing Manager
    Onjibe.Com 2001 - 2003
    Developed and executed marketing programs to promote, support, and grow the business. Led development of user enhancements to drive functionality improvements and improved experience.
  • America West Airlines
    Sr. Marketing Analyst
    America West Airlines 1998 - 2000
    Us
    Analyzed campaign ROI and performance against program strategies. Analyzed frequent flyer database to track member patterns, develop loyalty programs, and create targeted promotional communications.
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Gary Taylor Skills

Marketing Strategy Social Media Marketing Marketing Advertising Marketing Research Email Marketing Management Market Research Data Analysis Segmentation Leadership Direct Marketing Online Marketing Product Marketing Cross Functional Team Leadership Digital Marketing Ppc B2b Marketing Media Planning Budgets Start Ups Campaign Planning Campaign Management Corporate Sponsorships Excel Access Ms Office Suite B2c Marketing Marketing Roi Budgeting Managing Employees Mba Marketing Management Web Analytics Sem Adobe Analytics Google Analytics Google Adwords Pardot Sql Responsys Interact Mailchimp Content Marketing Exacttarget Conversion Optimization E Commerce Analytics

Gary Taylor Education Details

  • Usc Marshall School Of Business
    Usc Marshall School Of Business
    Marketing & Finance
  • W. P. Carey School Of Business – Arizona State University
    W. P. Carey School Of Business – Arizona State University
    Marketing

Frequently Asked Questions about Gary Taylor

What company does Gary Taylor work for?

Gary Taylor works for Crain Communications

What is Gary Taylor's role at the current company?

Gary Taylor's current role is Digital Marketing, Marketing Automation, eCommerce.

What is Gary Taylor's email address?

Gary Taylor's email address is ga****@****ail.com

What is Gary Taylor's direct phone number?

Gary Taylor's direct phone number is +148045*****

What schools did Gary Taylor attend?

Gary Taylor attended Usc Marshall School Of Business, W. P. Carey School Of Business – Arizona State University.

What skills is Gary Taylor known for?

Gary Taylor has skills like Marketing Strategy, Social Media Marketing, Marketing, Advertising, Marketing Research, Email Marketing, Management, Market Research, Data Analysis, Segmentation, Leadership, Direct Marketing.

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