Multidisciplinary engager of consumers on whatever screen they happen to be paying attention to at the moment. AI-fluent but also capable of taking the piss out at AI (see Tropicana). Builder of passion brands from automotive to financial services to U.S. Presidents. Fluent in strategy and CEO-speak. Writer by trade. My career spans digitally-driven shops, creative boutiques and large traditional agencies, and I've learned from all of them. At CK I've removed AI from Tropicana's name (because it has nothing artificial, natch) earning 1.4 billion impressions in the process, led Porsche's most successful and innovative launch ever, created an acclaimed Super Bowl campaign for Heinz, and led a 360-degree reconstruction of the Edward Jones brand. At Leo Burnett I was creative lead on Coca-Cola, McDonald's, Morgan Stanley, Nintendo and Kellogg's, among others. My work has been recognized by Communication Arts, the One Show, Effies, Webbys, FWA and the London Festival, to name just a few. In my spare time I co-host the internationally acclaimed podcast on marketing and inexplicable human behavior called "So There!". It's on iTunes.We live in the most transformative period in marketing history, and I'm happy to be a part of it. Here's my work:http://www.garytdoyle.com