Gary Rizzo Email & Phone Number

New York, NY, US

Suffern, New York, US

LS Direct is a PE-backed data and analytics organization specializing in programatic direct mail that drives conversion. All advertising solutions feature comprehensive dashboards to allow clients to understand 1:1 attribution. The power of the analytics along with proven double-digit incremental ROI has lead to >20% YoY revenue growth.

Slough, Berkshire, GB

• Built and lead a core team of 5 direct reports globally, shifting the team culture to transform the outlook through consistent recognition efforts, boosting performance and employee morale
• Defined a 5-year global strategy for infant and children’s products while maintaining a strategic end-to-end budget of $18M, influencing the growth of the $3.8B global portfolio across US, South Asia, and Latin America
• Conducted a portfolio review and strategic plan update to gain insight on consumer needs, strategy successes in different countries, and pricing and packaging architecture to develop and execute innovative short- and.

Slough, Berkshire, GB

• Grew and led the team from 2 to 12 direct reports, building a strong team culture and overhauling the financial performance, generating an NR growth from -5% to 5.1%+ while advancing the profitability growth rate by 2x.
• Governed largest brand portfolio in the US, including Enfamil Routine infant formulas, Gentlease, Sensitive, AR, Reguline, ProSobee, Enspire and A2 premium formulas, Toddler nutrition, and VMS while maintaining a $250M.
• Transformed underperforming infant formula business with a share gap by 540BPS, producing share gains of +105BPS in L12W
• Redesigned the media strategy with digital buys, SEO, SEM, social platforms, CRM, and DCO, increasing the CTR by 63% while cutting the CPM by 28%
• Earned recognition from the CEO due to the successful launch of NeuroPro with 74% of the brand sales in 2018, achieving the Innovation of the Year Award

Leverkusen, North Rhine-Westphalia, DE

• Collaborated across global markets to achieve buy-in into the segmented innovation strategy based on 3 core pillars, including nasal, multi-symptom, and sore throat for 4 priority brands across 3 regions, establishing.
• Consolidated development timelines by 50%+ by collaborating with cross-functional teams, accelerating successful launch events
• Built, presented, and gained approval of a business case for the 1st Aspirin Cold launch in Germany since 2011, influencing $15M in incremental net revenue
• Coordinated a working session with the R&D facility in Spain to strategize on transforming the aesthetics of concentrated liquid gels to salvage the development project, contributing to 100% of brand growth with a.

Leverkusen, North Rhine-Westphalia, DE

• Supported the US equity team in producing and airing hard-hitting copies, restoring the brand to a 4.5% growth within 4 weeks
• Constructed a scan and scale initiative to leverage local market knowledge worldwide on topical products, generating 70+ opportunities with commercial potential
• Spearheaded a 100-day project to research and identify new claims to provide news and PI, achieving approval by legal, medical, and regulatory entities for 30 claims, driving a consumer reach of 88%

Slough, Berkshire, GB

• Integral to the brand development of Amope as the 1st beauty brand in foot care to target women, producing $125M+ in Y1 retail sales, resulting in becoming the #1 growth driver of RB North America
• Engaged in management meetings 2x per week to define clear KPIs around traditional and digital initiatives with a marketing budget of $80M+, including consumption, inventory, promotion, and display items, establishing.

Slough, Berkshire, GB

• Managed the digital and in-store campaign performance with a marketing budget of $49M, exceeding industry benchmarks and boosting the planned impression delivery by 37%
• Relaunched the entire brand to reverse the 2-year decline, establishing a new equity platform of “Home is in the Air” across 36 countries, utilizing human insight to develop an emotional video, generating 10.4M+ video.
• Recognized by the President of the North America Business, earning the Marketer of the Year Award in May 2015

Slough, Berkshire, GB

Designed go-to-market strategies, including 4P’s, 360 communications, and trade stories by researching market and consumer insights to launch Lysol NPDs across personal care and household cleaners in the US and Germany, forecasting $20M in Y1 sales with 70% in incremental revenue

Slough, Berkshire, GB

Designed go-to-market strategies, including 4P’s, 360 communications, and trade stories by researching market and consumer insights to launch Lysol NPDs across personal care and household cleaners in the US and Germany, forecasting $20M in Y1 sales with 70% in incremental revenue

Slough, Berkshire, GB

Redefined the $168M Lysol disinfecting wipes product portfolio to improve alignment with consumer perceptions of color and scent cues, leading to a share gain of +140bps in 1 year

Slough, Berkshire, GB

• Delivered an $18MM Walmart promotion with 4 custom SKUs, producing Walmart share gains of 1,112bps and 126%+ in dollar change in 1 year
• Revamped the local success model with a focus on multipacks and larger sizes and worked closely with key customers, including Walmart and Costco to compete with Clorox’s buying rate of 66%, growing Lysol’s market share.

Toronto, ON, CA

Toronto, ON, CA

Research trends and competitors to better understand the market landscape. Complete monthly reporting. Work with advertising agency to develop promotional materials. Manage a key quality improvement and supply chain project.

Responsible for increasing direct mail subscription accounts. Developed marketing materials designed to build excitement and increase client usage of variable data direct mail programs.

Mba, Brand Management

Bs, Marketing And International Business