Gary Rizzo Email and Phone Number
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Award-winning and accomplished Marketing executive with over 15+ years’ experience. Outstanding ability to bring teams together and deliver double digit growth on $1B+ global brands. Passionate, intuitive, and adaptable leader with recognized track record building culturally and professionally diverse teams with unique, yet complimentary skill sets. Consistently uncovers growth opportunities across key business levers including consumer, customer, and healthcare professionals. This has resulted in over $300 incremental NR gains during my CPG career with consistent market share gains.Specialties:Product Management, Market Share Growth & Strategy, Project Management, Strategic Marketing Initiatives, Leadership, Training & Development, Digital Marketing & Transformation, Agile Methodologies, Budget Management, Cross-functional and Executive Collaboration, M&A & Divestiture Experience
Flora Food Group
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- upfield.com
- Employees:
- 3762
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Marketing Excellence - North AmericaFlora Food GroupNew York, Ny, Us
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Vice President Of Product ManagementLs Direct Jun 2023 - PresentSuffern, New York, UsLS Direct is a PE-backed data and analytics organization specializing in programatic direct mail that drives conversion. All advertising solutions feature comprehensive dashboards to allow clients to understand 1:1 attribution. The power of the analytics along with proven double-digit incremental ROI has lead to >20% YoY revenue growth. -
Global Category Vp, Infant & Childrens NutritionRb Jan 2021 - Jun 2023Slough, Berkshire, Gb• Built and lead a core team of 5 direct reports globally, shifting the team culture to transform the outlook through consistent recognition efforts, boosting performance and employee morale • Defined a 5-year global strategy for infant and children’s products while maintaining a strategic end-to-end budget of $18M, influencing the growth of the $3.8B global portfolio across US, South Asia, and Latin America• Conducted a portfolio review and strategic plan update to gain insight on consumer needs, strategy successes in different countries, and pricing and packaging architecture to develop and execute innovative short- and long-term projects, expanding the global pipeline by 3x to $1.1B in 4 months -
Marketing Director, Enfamil, Enspire & EnfagrowRb Jan 2018 - Jan 2021Slough, Berkshire, Gb• Grew and led the team from 2 to 12 direct reports, building a strong team culture and overhauling the financial performance, generating an NR growth from -5% to 5.1%+ while advancing the profitability growth rate by 2x with $20.5M+ PC in 2019, continuing the growth in 2021 at 6.5%+ NR and 31.3%+ PC with $39.9M+• Governed largest brand portfolio in the US, including Enfamil Routine infant formulas, Gentlease, Sensitive, AR, Reguline, ProSobee, Enspire and A2 premium formulas, Toddler nutrition, and VMS while maintaining a $250M budget, supporting net revenue of $807M • Transformed underperforming infant formula business with a share gap by 540BPS, producing share gains of +105BPS in L12W • Redesigned the media strategy with digital buys, SEO, SEM, social platforms, CRM, and DCO, increasing the CTR by 63% while cutting the CPM by 28%• Earned recognition from the CEO due to the successful launch of NeuroPro with 74% of the brand sales in 2018, achieving the Innovation of the Year Award
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Category Innovation DirectorBayer Dec 2016 - Jan 2018Leverkusen, North Rhine-Westphalia, De• Collaborated across global markets to achieve buy-in into the segmented innovation strategy based on 3 core pillars, including nasal, multi-symptom, and sore throat for 4 priority brands across 3 regions, establishing a robust pipeline that expanded the NPD from 1.9% to 7.5%+ in net sales by 2021• Consolidated development timelines by 50%+ by collaborating with cross-functional teams, accelerating successful launch events • Built, presented, and gained approval of a business case for the 1st Aspirin Cold launch in Germany since 2011, influencing $15M in incremental net revenue• Coordinated a working session with the R&D facility in Spain to strategize on transforming the aesthetics of concentrated liquid gels to salvage the development project, contributing to 100% of brand growth with a total brand of +4.5% per plan from declining numbers -
Global Brand Lead - AleveBayer May 2016 - Dec 2016Leverkusen, North Rhine-Westphalia, De• Supported the US equity team in producing and airing hard-hitting copies, restoring the brand to a 4.5% growth within 4 weeks • Constructed a scan and scale initiative to leverage local market knowledge worldwide on topical products, generating 70+ opportunities with commercial potential • Spearheaded a 100-day project to research and identify new claims to provide news and PI, achieving approval by legal, medical, and regulatory entities for 30 claims, driving a consumer reach of 88%
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Senior Brand Manager, AmopéRb Aug 2015 - May 2016Slough, Berkshire, Gb• Integral to the brand development of Amope as the 1st beauty brand in foot care to target women, producing $125M+ in Y1 retail sales, resulting in becoming the #1 growth driver of RB North America • Engaged in management meetings 2x per week to define clear KPIs around traditional and digital initiatives with a marketing budget of $80M+, including consumption, inventory, promotion, and display items, establishing a complete 1-year media strategy
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Senior Brand Manager - Air Wick Equity, Europe & North AmericaRb May 2014 - Aug 2015Slough, Berkshire, Gb• Managed the digital and in-store campaign performance with a marketing budget of $49M, exceeding industry benchmarks and boosting the planned impression delivery by 37% • Relaunched the entire brand to reverse the 2-year decline, establishing a new equity platform of “Home is in the Air” across 36 countries, utilizing human insight to develop an emotional video, generating 10.4M+ video views and $1.4B in impressions as the video ranked in the top 5 across major media channels, advancing units up to 18% and share growth up to +200BPS• Recognized by the President of the North America Business, earning the Marketer of the Year Award in May 2015
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Innovation Brand Manager - Europe & North America - Lysol/DettolRb May 2012 - May 2014Slough, Berkshire, GbDesigned go-to-market strategies, including 4P’s, 360 communications, and trade stories by researching market and consumer insights to launch Lysol NPDs across personal care and household cleaners in the US and Germany, forecasting $20M in Y1 sales with 70% in incremental revenue
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Brand Manager Innovation - LysolRb Nov 2011 - May 2012Slough, Berkshire, GbDesigned go-to-market strategies, including 4P’s, 360 communications, and trade stories by researching market and consumer insights to launch Lysol NPDs across personal care and household cleaners in the US and Germany, forecasting $20M in Y1 sales with 70% in incremental revenue
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Associate Brand Manger - LysolRb Sep 2010 - Nov 2011Slough, Berkshire, GbRedefined the $168M Lysol disinfecting wipes product portfolio to improve alignment with consumer perceptions of color and scent cues, leading to a share gain of +140bps in 1 year
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Assistant Brand Manager - LysolRb Dec 2009 - Sep 2010Slough, Berkshire, Gb• Delivered an $18MM Walmart promotion with 4 custom SKUs, producing Walmart share gains of 1,112bps and 126%+ in dollar change in 1 year• Revamped the local success model with a focus on multipacks and larger sizes and worked closely with key customers, including Walmart and Costco to compete with Clorox’s buying rate of 66%, growing Lysol’s market share from 18% to 28%
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Associate Brand Manager, DistributorsMccain Foods May 2009 - Dec 2009Toronto, On, Ca -
Mba Brand Management InternMccain Foods Jun 2008 - May 2009Toronto, On, CaResearch trends and competitors to better understand the market landscape. Complete monthly reporting. Work with advertising agency to develop promotional materials. Manage a key quality improvement and supply chain project.
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Business DevelopmentL.S. Advertising Jun 2003 - Jun 2008Responsible for increasing direct mail subscription accounts. Developed marketing materials designed to build excitement and increase client usage of variable data direct mail programs.
Gary Rizzo Skills
Gary Rizzo Education Details
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Depaul Driehaus College Of BusinessBrand Management -
Penn State UniversityMarketing And International Business
Frequently Asked Questions about Gary Rizzo
What company does Gary Rizzo work for?
Gary Rizzo works for Flora Food Group
What is Gary Rizzo's role at the current company?
Gary Rizzo's current role is Marketing Excellence - North America.
What is Gary Rizzo's email address?
Gary Rizzo's email address is gt****@****ast.net
What is Gary Rizzo's direct phone number?
Gary Rizzo's direct phone number is +197345*****
What schools did Gary Rizzo attend?
Gary Rizzo attended Depaul Driehaus College Of Business, Penn State University.
What skills is Gary Rizzo known for?
Gary Rizzo has skills like Brand Awarness, Team Building, Social Media, Customer Marketing, Microsoft Powerpoint, New Product Development, Brand Equity, Digital Media, Business Development, Competitive Analysis, Performance Metrics, Team Leadership.
Who are Gary Rizzo's colleagues?
Gary Rizzo's colleagues are Drobot Andrei Cristian, Christina Salbini, Amani Kimaro, Monika Koczur, Lajos Schilling, Magdalena J., Samantha Gutierrez.
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