•Lead brand development, web/social/digital traffic growth via internal and external client teams•Strategic Consulting, including business plan & sales strategy development•Establish new marketing services business within existing incentive/recognition, training, events/trade show/meetings, experiential/interactive, SEO/SEM digital & sponsorship partnering accounts as well as through lead generation•Direct and mentor internal graphics, IT, administrative, travel, CRM, loyalty, AV, events, licensing, direct marketing teams in conjunction with client objectives, budgets and timelines•Direct strategic client brand, promotion, training, digital, social, event/meeting development needs, establish overall plan and direct implementation across all internal platforms and external sourcing•Establish new business development plan, manage new client contacts and maintain/expand relationships within each company/division/department location•Provide ongoing strategic consulting, including business plans for sales and marketing strategy development - lead or partner in all stand-up presentations•Advise clients on licensing laws/policies and how to structure commercial transactions relating to promotional, sweepstakes, merchandise and related endeavors•Generate new business development deals for clients licensing divisions via new partnering or cross channel activation•Manage comprehensive big data collection, manipulation, research, reporting and ongoing use for mail/smart phone/web/social/digital/app use•Negotiate sponsorship/personal services agreements with high profile industry leaders to music, sports & entertainment celebrities•Manage budgets for all programs, responsible for P&L throughout all internal teams and external resources including digital, IT, web, print, interactive, graphics, mail houses, transportation, DMCs/hospitality, AV, writers/SMEs, research & government regulators•Develop, lead & mentor sales team in styles, techniques & software apps

•Responsible for establishing new marketing services business within existing incentive/recognition accounts•Directed graphics, IT, administrative, travel, CRM, loyalty, AV, events, licensing, direct marketing teams in conjunction with client objectives, budgets and timelines•Strategized brand development needs, established plan and directed implementation across all internal platforms and external sourcing•Established new client contacts and maintained/expanded relationships within each company/division/department location•Provided ongoing strategic consulting, including business plan & sales strategy development - lead or partner in all standup presentations•Advised businesses on licensing laws/policies and structuring commercial transactions relating to such•Generated new business development deals for clients licensing divisions •Managed comprehensive database collection, manipulation, research, reporting and ongoing use for mail/phone/web use•Negotiated sponsorships/personal services agreements with high profile industry leaders from the President of the US to music, sports & entertainment celebrities•Managed budgets for all programs, responsible for P&L throughout all internal teams and external resources including IT, web, print, interactive, graphics, mail houses, airlines/hotels/DMCs/hospitality, AV, writers, research companies