Gary Wang Email & Phone Number

Lead business intelligence and reporting for Nike's North America Geography

- Innovated in advanced analytics, improving business intelligence, forecasting, and consumer insights for strategic decision-making.- Collaborated cross-functionally as part of the executive team to ensure financial health and strategic alignment of digital commerce.

- Drove analytics strategies across digital platforms, significantly contributing to an Nike's digital commerce revenue growth.- Conducted deep analysis to measure marketing, brand, and product impact, informing key strategies for business growth.

Beaverton, Oregon

- Led data integration for product planning, using predictive KPIs for strategic releases.- Delivered deep consumer insights and strategic recommendations, driving growth in SNKRS and the High-Heat sneakers business.

Focused on leading the design and development of dynamic analytics products in Tableau that automated point of sale and seasonal forecasting reports to provide actionable insights for Nike’s marketplace strategy.Tools: Tableau, SQL, R, Python

Led deep dive projects that analyzed multivariate drivers of app engagement, purchase behavior, and events with a focus on the consumer journey. Earned a reputation for crafting compelling presentations that integrated advanced statistical methods and became an expert analyst in Jordan, Basketball, Sportswear, and SNKRS. Skills: Web/App consumer journey.

Beaverton, OR

After graduating with an MBA with a focus on Sports Marketing, I was blessed with the opportunity to work for my dream company. In my first role, I cultivated skills in Social/Web/App analytics and played a critical role in developing the analytics and reporting strategy for Nike's World Cup 2014 campaign.Skills: Social/Web/App measurement strategies.

Portland, Oregon Area

• Researched and developed strategy to create an entity in China for Nike licensee to bypass import/export expenses by proactively building relationships with region executives, lawyers, and consultants.
• Expanded knowledge of US foreign investment and apparel manufacturing laws in China region.

• Assisted in the conception, dissemination, and aggregation of a survey that researched priority sponsorship issues in sports from the opinion of the top 50 sports sponsors in the United States.
• Assisted in initiative to bridge the gap between academia and industry while strengthening the Warsaw Sports Marketing Center brand.

• Researched and pitched marketing deals for MLB and minor league clients that include Mariano Rivera and David Ortiz to grow company revenue and fulfill all provisions in agency-athlete marketing contracts.
• Created and maintained Excel databases to efficiently track potential endorsement opportunities.
• Created and presented a contract arbitration case to agency lawyers for Chicago White Sox second baseman, Gordon Beckham.

Houston, Texas

• Sharpened data analytic skills by working on cross-functional teams that reconciled financial statistics across four cash tracking systems and produced comprehensive financial reports for private equity investors.
• Worked closely with multiple departments and stakeholders to manage 6 CDO loans, bonds, and custody deals with assets in excess of $1 billion and maintained daily cash flow statistics for all portfolios.
• Researched Moody’s, S&P, and Fitch ratings to monitor health of each deal and created monthly financial reports for investors.
• One of highest rated Associates on team per Manager Mid Year/Year End reviews each year.

Houston, Texas

• Developed and implemented campaign strategies for more than 50 clients including managing the creative, media planning/purchase processes for print, Internet, and broadcast advertisements.
• Headed Account Service team sales efforts and expanded client base by 50% with annual ad sales totaling more than $1.7 million by presenting campaign pitches to client executives.

Austin, Texas

• Created, organized and executed promotional branding strategies to increase brand awareness on University of Texas campus and surrounding Austin area.
• Built co-branding relationships by coordinating activations with other University of Texas brand managers.

Mba, Sports Business - Warsaw Sports Marketing Center

B.S., Advertising; Business Foundations - Mccombs School Of Business