Gary Kaplow Email & Phone Number

Dallas, Tx, Us

Carrollton, Texas, United States

Dallas, Texas, United States

Dallas, Texas, United States

Dallas, Texas

A 12 person customer marketing / advertising agency serving CPG firms. Hands-on leader responsible for design, copy, production, creative strategic development and resource management for all client needs. Manages internal and external production, illustration, photography and design resources. Enables marketing strategy for clients with programs that include omni-channel / shopper marketing, regional and national advertising, outdoor, experiential and interactive experiences. Reports to the President.Defined an efficiency model for managing 50 to 100 active projects each month with limited staff and resources, gaining income for the company through increased retainers.Establishes and adheres to project budgets, often beating profitability estimates while delivering on-target creative ideation and strategy development.Serves as creative liaison between TWG and clients, from brainstorming on initial concepts to ongoing project communications.Crafted firm’s creative process, creating written guidelines and new hire on-boarding materials for both creative and account management team members.Clients ServedKing’s Hawaiian (08/2015 - Present)Tyson Deli / Sara Lee (01/2006 - Present)Milk-bone (03/2005 - 11/2007)Ferrero (06/2006 - 04/2017)Other clients include: Gerber, Ocean Spray, Pop Weaver, Area Foods

Dallas

Marketing | Sales | Interactive | Branding | Design

Dallas, Texas

Managed internal team of design, production and interactive professionals. Support provided to marketing and sales departments with advertising, marketing, promotional and point-of-sale materials. Manage external agency support with style guidance and brand compliance.

Dallas, Texas

manage a team of designers, experience architects, content developers, writers and programmers. define client strategy as it applies to interactive deliverables. creative direction (including information architecture and user experience); define strategic guidelines; develop presentations for new business efforts; attend and contribute to focus group studies; contribute in competitive analysis, including critique and breakdown of the client’s current website

Dallas, Texas

Creative direction, development and production aspects of 4 weekly online / email blast magazines (both flash and html); Develop and produce marketing / sales support collateral for this .com startupACCOMPLISHMENTS:• design and maintain two corporate websites• e-money digest was an idea ahead of its time. the publication was created using freehand, fireworks, and flash. working together with macromedia, relate media was pushing technology beyond it’s design.

Cleveland, Ohio

Direct a staff of both designers and web developers for the launch of the the first ever e-commerce site, americangreetings.comACCOMPLISHMENTS:•launch of first e-commerce site for american greetings

Dallas, Texas

Creative execution and direction of point-of-sale and other promotional / marketing collateral for Frito-Lay, Pepsi and Pizza Hut. Manage and direct freelance and internal studio resources.ACCOMPLISHMENTS:• national launch-deli-style lays potato chips•national launch-lays classic style potato chips•national launch-baked ruffles•star wars episode one - pepsi promotional materials

Carrollton, Texas

Richardson, Texas

Design and creation for customer facing product support materials, including point-of-sale, packaging and direct mail.Artistic/design support to software development, including feature design suggestions and advising on usability direction.

Richardson, Texas

User interface design, usability and feature set development for Micrografx Designer, illustration software. Assist with marketing research, customer focus group, competitive analysis, while working closely with software engineers and product marketing manager. Included visiting corporate clients, participating in focus group meetings, host user group meetings and present at trade shows.

Greater New York City Area

Managed a team of designers, writers and photographers responsible for designing, laying out and producing fifty, 400+ page issues annually. Assisted with developing the first electronic publishing system. Beta tested software from Corel, Adobe, Aldus and Micrografx. Traveled the country demonstrating the process of creating the magazine.ACCOMPLISHMENTS:• Transitioned from traditional mechanicals to electronic design• Created over 100 informational graphics bi-weekly• Over 12 writing credits for reviewing graphic and design related products for the magazine.

Jackson, New Jersey

Duel role as performer in character show along with night-time Ride Operations lead. Various positions over 4 years including: Haunted Castle actor, Large format film projectionist, Ad lib puppeteer, Costumed character show performer and Ride operator. Had the unfortunate experience of working at an attraction that had a fatal accident and had to participate in court hearings representing Six Flags.

Ba, Advertising Design

Activities and Societies: Resident Assistant, Archery Club, Phi Kappa PhiGraduated Magna Cum Laude with BA in Advertising Design

Marketing

Activities and Societies: ODU Cheerleader