Gary Kaplow

Gary Kaplow Email and Phone Number

Chief Marketing Officer @ Farelanes LLC
Dallas, TX, US
Gary Kaplow's Location
Dallas, Texas, United States, United States
Gary Kaplow's Contact Details

Gary Kaplow personal email

About Gary Kaplow

Solution Oriented Creative Director Bringing Visions to Life that Significantly Grow Brands | Marketing Campaigns | Websites | New Solution Development | Brand Assets | Strategy | Consumer Design | AdvertisingI empower teams to craft creative solutions and assets that customers need, exceeding business outcomes every time for Fortune 500 brands and startups.I am a resourceful, motivated and engaging Creative Director with over 30 years of demonstrated leadership at in-house and agency-side firms to deliver on the creative process from concept to launch. I am a great communicator and enthusiastic presenter who has crafted numerous brand assets, original websites and campaigns for TONI & GUY, Pepsi, Frito-Lay, Procter & Gamble, and Dr. Pepper 7-UP. Career highlights include:• Launched American Greetings’ original eCommerce website. • Developed the first electronic publishing system, moving traditional offline production to electronic • Led product planning and provided usability feedback to create Micrografx’s (now Corel) Designer Technical Edition that is still in use, 25 years later. • Managed the development team who built “Print to Kinko’s”, enabling end-users to seamlessly pay to print from Microsoft applications.Back when I was a kid my parents took me to Disneyland. I quickly learned to love good design aesthetics that kept me fully immersed in the story. I found myself copying their signage, drawing attractions and building 3D models not just of Disney, but other theme parks and roller coasters.In college I discovered that I was good at marketing, but even better at design. I changed majors to advertising design. I learned the benefits of being competitive with other students and myself, constantly pushing the envelope beyond what the client expected.Early on in my career I discovered that what hasn’t been invented needs to be. This led to my passion for working with startups and the creation of processes to become an inventor in my field.Today I love a good design challenge. Taking a client along the journey and enrolling them in the creative vision is the most rewarding thing I can do.From creating a large magazine in the dawn of desktop publishing, to working user journeys with interactive design, I deliver products that not only are on-brand, but something the consumer loves. I take pride in having my work in stores and online where ordinary people can enjoy them. I look forward to continuing to craft amazing assets customers and consumers alike will love.

Gary Kaplow's Current Company Details
Farelanes LLC

Farelanes Llc

View
Chief Marketing Officer
Dallas, TX, US
Website:
farelanes.com
Employees:
6
Gary Kaplow Work Experience Details
  • Farelanes Llc
    Chief Marketing Officer
    Farelanes Llc
    Dallas, Tx, Us
  • Brius®
    Creative Director
    Brius® Jun 2023 - Present
    Carrollton, Texas, United States
  • The Emerald Curtain
    Creative Visionary
    The Emerald Curtain May 2010 - Present
    Dallas, Texas, United States
  • Jewelers Mutual Group
    Creative Director
    Jewelers Mutual Group Jul 2022 - May 2023
    Dallas, Texas, United States
  • The Wilson Group (Twg)
    Creative Director
    The Wilson Group (Twg) Sep 2003 - Jul 2022
    Dallas, Texas
    A 12 person customer marketing / advertising agency serving CPG firms. Hands-on leader responsible for design, copy, production, creative strategic development and resource management for all client needs. Manages internal and external production, illustration, photography and design resources. Enables marketing strategy for clients with programs that include omni-channel / shopper marketing, regional and national advertising, outdoor, experiential and interactive experiences. Reports to the President.Defined an efficiency model for managing 50 to 100 active projects each month with limited staff and resources, gaining income for the company through increased retainers.Establishes and adheres to project budgets, often beating profitability estimates while delivering on-target creative ideation and strategy development.Serves as creative liaison between TWG and clients, from brainstorming on initial concepts to ongoing project communications.Crafted firm’s creative process, creating written guidelines and new hire on-boarding materials for both creative and account management team members.Clients ServedKing’s Hawaiian (08/2015 - Present)Tyson Deli / Sara Lee (01/2006 - Present)Milk-bone (03/2005 - 11/2007)Ferrero (06/2006 - 04/2017)Other clients include: Gerber, Ocean Spray, Pop Weaver, Area Foods
  • The Emerald Curtain Studios
    Principal Creative
    The Emerald Curtain Studios Jun 1994 - 2014
    Dallas
    Marketing | Sales | Interactive | Branding | Design
  • Fedex Office
    Manager Of Creative Services
    Fedex Office 2002 - 2003
    Dallas, Texas
    Managed internal team of design, production and interactive professionals. Support provided to marketing and sales departments with advertising, marketing, promotional and point-of-sale materials. Manage external agency support with style guidance and brand compliance.
  • Imc² (Latterly Meplusyou Agency)
    Creative Director
    Imc² (Latterly Meplusyou Agency) 2001 - 2002
    Dallas, Texas
    manage a team of designers, experience architects, content developers, writers and programmers. define client strategy as it applies to interactive deliverables. creative direction (including information architecture and user experience); define strategic guidelines; develop presentations for new business efforts; attend and contribute to focus group studies; contribute in competitive analysis, including critique and breakdown of the client’s current website
  • Relate Media
    Creative Diretor
    Relate Media 2000 - 2001
    Dallas, Texas
    Creative direction, development and production aspects of 4 weekly online / email blast magazines (both flash and html); Develop and produce marketing / sales support collateral for this .com startupACCOMPLISHMENTS:• design and maintain two corporate websites• e-money digest was an idea ahead of its time. the publication was created using freehand, fireworks, and flash. working together with macromedia, relate media was pushing technology beyond it’s design.
  • American Greetings
    Creative Director User Experience
    American Greetings 1999 - 2000
    Cleveland, Ohio
    Direct a staff of both designers and web developers for the launch of the the first ever e-commerce site, americangreetings.comACCOMPLISHMENTS:•launch of first e-commerce site for american greetings
  • Tracylocke
    Senior Art Director
    Tracylocke 1997 - 1999
    Dallas, Texas
    Creative execution and direction of point-of-sale and other promotional / marketing collateral for Frito-Lay, Pepsi and Pizza Hut. Manage and direct freelance and internal studio resources.ACCOMPLISHMENTS:• national launch-deli-style lays potato chips•national launch-lays classic style potato chips•national launch-baked ruffles•star wars episode one - pepsi promotional materials
  • Toni&Guy
    Creative Director
    Toni&Guy 1995 - 1997
    Carrollton, Texas
  • Micrografx
    Art Director
    Micrografx May 1994 - Jun 1995
    Richardson, Texas
    Design and creation for customer facing product support materials, including point-of-sale, packaging and direct mail.Artistic/design support to software development, including feature design suggestions and advising on usability direction.
  • Micrografx
    Product Planner / Specialist - Illustration Products
    Micrografx 1992 - May 1994
    Richardson, Texas
    User interface design, usability and feature set development for Micrografx Designer, illustration software. Assist with marketing research, customer focus group, competitive analysis, while working closely with software engineers and product marketing manager. Included visiting corporate clients, participating in focus group meetings, host user group meetings and present at trade shows.
  • Ziff Davis
    Graphics Director - Pc Magazine
    Ziff Davis May 1988 - May 1992
    Greater New York City Area
    Managed a team of designers, writers and photographers responsible for designing, laying out and producing fifty, 400+ page issues annually. Assisted with developing the first electronic publishing system. Beta tested software from Corel, Adobe, Aldus and Micrografx. Traveled the country demonstrating the process of creating the magazine.ACCOMPLISHMENTS:• Transitioned from traditional mechanicals to electronic design• Created over 100 informational graphics bi-weekly• Over 12 writing credits for reviewing graphic and design related products for the magazine.
  • Six Flags Great Adventure & Safari
    Show Operations Performer / Ride Operations Lead
    Six Flags Great Adventure & Safari Apr 1983 - Oct 1987
    Jackson, New Jersey
    Duel role as performer in character show along with night-time Ride Operations lead. Various positions over 4 years including: Haunted Castle actor, Large format film projectionist, Ad lib puppeteer, Costumed character show performer and Ride operator. Had the unfortunate experience of working at an attraction that had a fatal accident and had to participate in court hearings representing Six Flags.

Gary Kaplow Skills

Creative Direction Creative Strategy Advertising Integrated Marketing Graphics Illustration User Experience Brand Development Direct Mail Marketing Art Direction User Interface Design Marketing Communications Interactive Advertising Graphic Design Corporate Branding Photography Packaging Branding And Identity Adobe Creative Suite Visual Communication Information Architecture Marketing Strategy Concept Development Typography Collateral Posters Social Media Marketing Corporate Identity Experience Design Digital Strategy Web Design Online Advertising Logo Design Digital Marketing Email Marketing Direct Marketing Outdoor Advertising Brand Architecture Radio Shopper Marketing Usability Creative Design Ad Design Competitive Analysis Cause Marketing Social Marketing Adobe Photoshop Adobe Illustrator Creative Services Interactive Marketing Adverti Indesign Interaction Design Brochures Catalogs Art Banners

Gary Kaplow Education Details

Frequently Asked Questions about Gary Kaplow

What company does Gary Kaplow work for?

Gary Kaplow works for Farelanes Llc

What is Gary Kaplow's role at the current company?

Gary Kaplow's current role is Chief Marketing Officer.

What is Gary Kaplow's email address?

Gary Kaplow's email address is gk****@****grp.com

What schools did Gary Kaplow attend?

Gary Kaplow attended The College Of New Jersey, Old Dominion University.

What are some of Gary Kaplow's interests?

Gary Kaplow has interest in Photography Bowling, Disney Parks.

What skills is Gary Kaplow known for?

Gary Kaplow has skills like Creative Direction, Creative Strategy, Advertising, Integrated Marketing, Graphics, Illustration, User Experience, Brand Development, Direct Mail, Marketing, Art Direction, User Interface Design.

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