I am part of the All3Media International Senior Management team (along with our CEO and COO) reporting directly to our CEO. I am currently responsible for our digital publishing initiatives through our a3mi² (or Squared) team, driving digital revenues from activities outside of the traditional B2B sales routes. Our work has been nominated for various Content Innovation Awards, with wins for our SVOD service 'Inside Outside - House and Garden', and our lifestyle and reality FAST channel 'So...Real'. I am also responsible for our first podcasting project within A3MI. Building FAST services has meant sitting across editorial and scheduling decisions, promotional opportunities and marketing (including paid advertising), technical solutions (DPPs and metadata), data analytics, as well as production of our low level FAST original content for Gardening With Monty Don. In late 2023 I joined the European Advisory Board of Gracenote. I have also represented All3 on various panels and podcasts discussing the FAST and AVOD landscapes along with an insight into our strategy in this space. Prior to building Squared, my contribution to the A3MI business has included:- Building the company's first Insight function in 2016, including the launch of our own proprietary audience panel in the UK and US. This team was successful in enhancing sales and supporting producers; we moved the team to A3M Group to better support ALL of the Group companies.- Leading the team responsible for A3MI's first SVOD co-productions with Netflix and Amazon. Once established as a strong co-production partner, we moved this line of business into our core sales team to ensure that we were able to review opportunities across both traditional and digital co-production and premium acquisition partners.- Agreeing our first L&M deals for Midsomer Murders, All Creatures Great and Small, and Kitchen Nightmares prior to the launch of a specific L&M unit.

Working in tandem with our CFO/COO (also Co-Interim CEO) to lead the business and continue to drive growth in a transformational year for A3MI in a 'caretaker' role between permanent CEO's - with Louise Pedersen taking the reins permanently from early September 2016.

Part of the Senior Management Team, reporting to the Chief Executive in a role designed to enhance the digital business, build a strategy around insight, and drive further business development. My role at Zodiak included:- Holding direct responsibility for the strategic road map around the digital distribution of content - Driving of the company's windowing policy ensuring joined up distribution across all media;- Leading the short form business, enhancing like for like revenues by approximately 60% in a one year period;- Leading the overarching insight strategy with responsibility for the Zodiak Rights insight team, ensuring the team took a commercial approach to insight to enhance sales;- Leading and holding responsibility for the management of major international digital clients- Developing new opportunities for the Zodiak business through exploring new partnerships and content collaboration opportunities.In my time at Zodiak Rights, we took over the short form operations of Zodiak Active UK which was folded in to Zodiak Rights; as part of the new short form strategy I was the senior manager responsible for the launch of two new kids channels on short form platforms - ZeeKay and ZeeKay Junior. I also spoke at various international events on behalf of Zodiak Rights, including taking part in two panels at IBC in Amsterdam, as well as writing a piece on CES Las Vegas for Broadcast.

Member of the European Advisory Board, providing advice, recommendations and guidance to the Board of Directors and the Management Team of Mediamorph, related to the corporate goals and strategy. The EAB acts purely as an advisory body.

Reporting to the Managing Director, with responsibility for developing, co-ordinating and implementing plans to maintain and increase All3Media International's existing business, and capture new business opportunities growing revenue and profit - leading to growth in digital to a point that All3Media's distribution activities derived 18% of revenue from digital (Broadcast Distributor Survey - 2014)Particular focuses include developing opportunities in the digital video arena, building out the digital business of All3Media International on a global basis. Achievements include:- Placed and negotiated A3MI's first co-production agreement with Netflix; at the time A3MI was one of the first superindies to achieve this- Significant expansion of EST business, building out platforms and product flow- Development of A3M Windowing strategy to ensure that digital opportunities were addressed- Enhancing relationships with major digital players, adding new relationships- Commissioning of new gaming apps, including the international app to support Million Second Quiz (at the time a major US network commission)- Speaking for A3MI at international conferences as a digital thought leader- Structuring a core digital team to deliver a joined up strategy across EST, VOD, Apps and Social.- Delivering growth in social media audience working with the marketing team.As part of the role I took over responsibility for A3Ms own VoD player, renegotiating supplier positions, and delivering a roadmap for consideration after the sale of A3M. Part of this responsibility included delivering the transition from TVoD to SVoD, and expanding the availability of the player on to iOS and Android.

Driving significant year on year digital revenue increase in my first full FY in this role, achieved through hands on digital business development, while working with teams to find back end solutions to processes, and excellent team management. Development of revenue driving opportunities across the sales business (not limited to digital), including work on strategic catalogue positioning as well as evaluating and building new lines of business, working with our teams globally.Global leadership on digital working with our expert teams in each region.Conference speaking on behalf of BBC Worldwide globally delivering keynotes, sitting on panels and chairing panels around digital video, windowing of content, business models, digital original content (panel chair at MIPCOM), the growth of digital media.Successfully developed BBC Worldwide's own client facing digital conference sessions integrated into BBC Worldwide Showcase, attracting senior speakers from around the world. Member of Sales & Distribution Board and the BBC Worldwide Leadership Group.

Leading a team that drove significant revenue growth through evaluation of revenues surrounding key brands along with in-depth schedule analysis. Value attributed to the work of this team over an 18 month period (during which I was also a key team member and business lead on revenue evaluation projects) stood at over £40m.In this role I had overall budget responsibility for the Research function within Sales & Distribution, I was responsible for agency management on key projects, as well as drawing in actionable insight to inform the strategic development of the division, identifying potential new partners, while working with the Content and Production teams on content strategy based on the needs of the international marketplace.

Second in command to VP Research, responsible for day-to-day operational management of the team, while majoring in B2B Commercial Research to enable enhanced sales of programming to Digital and TV platforms. Working with a range of data sources across both broadcast (including digital channels), digital media, broad socio-economic data, as well as corporate reports tracking key clients, and general landscape analysis. Tools included TechEdge, ITVR, Infosys, as well as analyst services such as Informa and IHS (Screen Digest). This involved representing the Research team at trade shows, and at relevant research events, as well as leading workshops with sales teams around value based selling and developing a broader understanding of how research can add value to the sales conversation.

Responsible for managing research into the performance of BBC Worldwide properties around the world and deepening analysis of trends, genres and advertising models on all content platforms. Brought into the team to add commercial specialism around value based selling and corporate research, I worked to marry these tools with the 'traditional' audience research ability being built as part of a new team.

Responsible for the development of the Global TV research unit, looking at ratings, performance, revenues and business models, as well as the potential of new media, moving into support for ITV DVD and M&L activity. Delivering significant revenue driving research projects, including more than doubling the renewal figure of Coronation Street in a key market. Introduced Value Based Selling into the business working closely with Sales Director.Regularly working with Managing Director on internal presentations looking at future challenges and shape of the industry.Responsible for tracking corporate M&A developments, and potential impact on our business.Built experience of managing a limited budget but delivering strong results.

Joined the marketing team to take up a newly created role, to work with the VP Marketing and the Commercial Director to utilise marketing to develop the business.This included:Reporting and presenting market trends to both internal and external producers in order to inform new development;Developing pitches to acquire third party content for global distribution;Working with the Deputy MD on presentations and documents for the BTDA (now part of PACT) championing independent Terms of Trade;Specific relationship management from a marketing and reporting perspective of high touch producers such as Cirque du Soleil, CNN, HBO and Court TV.As part of this work, I introduced the potential of working with ratings information to enhance sales opportunities, which led to the creation of my next role within the business at the point of the Granada/Carlton merger, leading International Research & Development.

Built a sales distribution company for International News Productions - a company with a background in news bureau production (largest customer Pro Sieben Sat.1). Drove sales division to break even point ahead of schedule.

Various roles throughout my period here, starting as Office Manager and Assistant to the Director of TV Sales; I soon became responsible for the negotiation of agency agreements with our Producers and their legal representatives before adding Clip Sales to my responsibilities.My final position was in Sales, with global responsibility for the sale of Current Affairs programming including Channel 4's award winning Dispatches strand; and Televisio de Catalunya's award winning30 Minuts strand, alongside independent productions selected for distribution by the business.