• Proven track record of managing diverse projects, building client relationships, and delivering high-quality work on time and within budget.• Created and managed traditional and social content for a variety of religious and business clients that enhanced brand voice, drove audience engagement, and increased donations.

• Created and supervised a digital employee giving/volunteer platform transition to engage 38% of employees in four years (industry average is 25%). Created incentive programs to allow employees to give $200 to a US-based non-profit. • Authored, edited and approved all CSR communications to 4,000 Amway Employees. • Led employee communication/administration of the Amway River Bank Run and Expo, Amway’s largest local sponsorship Event of 16,000 participants, 45,000 spectators, and $1.5-million-dollar economic impact to downtown Grand Rapids. • Developed Amway River Bank Run "employee challenge" with C-suite execs to promote and generate participation of 700 employees. • Coordinated, mobilized and empowered 700 Amway Manufacturing employees to build five KABOOM! playgrounds in two states (MI & CA) over five years. More than 75,000 volunteer hours given to impact needed communities, families and children. • Structured and led 35 Amway Community Champions, a personal development program to build “ambassadors” to promote Amway CSR efforts. • Expanded Board Certification Training, in partnership with Grand Valley State University, to equip employees to serve on non-profits boards. More than 225 employees participated in four years. • Interviewed and placed 26 employees in Board positions(?) with local non-profit community partners in 2019-2020 (during COVID-19).

Sabo Public Relations is a full-service communications firm that provides media relations, employee communications, marketing communications, crisis management and litigation public relations services to businesses and nonprofits.

Responsible for the formulation of public relations & creative strategies that aided a “media buying-only” agency to grow over 200% in just over three years.• Formulated the foundational launch strategy & branding campaign that positioned a gold client as an industry leader after three years. • Managed the growth of a weekly one-hour financial broadcast program that grew in station growth over 300% in a two-year period.• Wrote, produced, and voiced over 50 custom radio spots for clients (promos, :30, :60, and infomercials).• Directed web site design, content and updates for current & upstart clients.• Positioned a variety of clients as media experts.

Led the public relations strategies of a 47,000-member, seven-branch YMCA Association, including media relations, media training, special event (media conference & grand opening) planning, and grant writing.• Garnered over $1.5 million dollars in local/national public relations attention for the YMCA in 2006- 2007.• Created media kits, scripted remarks, and managed the largest media efforts in the Association’s history (opening of David D. Hunting YMCA, Wolverine World Wide Family YMCA, Spartan Stores Family YMCA and Activate West Michigan efforts).• Wrote over 250 proactive articles, success stories, and newsletters for publication in local media, as well as regional and national YMCA distribution.• Managed relationships with local and national media contacts (radio, TV, and print), as well as structured YMCA staff protocol for contact with media, and taught crisis communication guidelines.• Wrote and supervised local, state, and federal grants that awarded the YMCA more than $1.7 million dollars over four years.

• Managed the progress of public relations activities/projects for top agency accounts.• Media conference and trade show coordination.• Formulated and presented new business proposals.• Cross-promoted multiple agency services (internet, advertising, and design) to maximize account potential.

Created and managed broadcast media contacts (over 300 stations) east of Mississippi River, as well as diversified agency’s creative and cross-promotional role at ministry.• Negotiated, closed, and managed contracts with national TV networks for greater response.• Developed on-going feedback avenues for TV and radio production teams.• Formulated creative resources (print, Internet, CD) to enhance and grow broadcast station relationships.