Cesar Garza Email and Phone Number

2021 Sales & CSM Performance130 % achievement of group room sales revenue goal2019 Sales & CSM Performance108 % achievement of room sales revenue goal112% achievement of banquet revenue goal- Responsible of supporting the Director of Sales and Marketing to set the strategic direction for the domestic and CALA/LATAM group market in terms of Marketing, partnerships, promotions, and maximizing revenue potential - Responsible of domestic market financial results and production- Responsible of recruiting, developing and retaining domestic group sales, csm and catering teams-Responsible of soliciting business from new and existing accounts through sales calls, site inspections, FAM’s.

Fairmont Mayakoba is a 400 rooms property with one of the largest convention center in the Mayan Rivera, located in a enclave with other 3 high luxury properties.Completed Executive training for Director of OperationsResponsible of F&B Banquets / CSM financial results and up selling strategyExecuted events up to 1200 peopleAchieved a 112% budgeted revenue goalIncreased average banquet food check by 13% YOYImproved meeting planner satisfaction score to a 96.5% total meeting planner satisfaction (JD Power), and ranked hotel on company's # 6 position from 50+ Fairmont hotels across the world, making the best ever results for this division.Achieved employee satisfaction score of 98 % total engagementDeveloped new refreshed themed events for property group eventsImproving event rentals profitability from 25% to 35% YOYDeveloped a comprehensive 12 month individual training - career plans for all CSM covering product knowledge and sales strategy, involving franklin covey, Cornell university online trainings.Created Audiovisual technology room to drive Audiovisual + Event revenue and profitabilityDeveloped new banquet menus EP and meal planSupported the sales closing efforts on more than 50% of programs during site visitsAccomplished Cornell's online hospitality Strategy trainingsSupported other executive team members to create a wellness focused work placeAccomplished 7 national Olympic triathlons, 1 international Olympic triathlons.Opera, Delphi, MS Office, Adobe suite experience and knowledgePlanned and executed head of states and diplomats, to include, state governors, president of the country, ambassadors, and royalties such as HRH prince Al-Waleed bin TalalRecruited and developed CSM, Catering and Wedding Managers

Independent meeting planner & consultant- Directed all sales, planning and execution strategy for the catering sales, event management, Audiovisual and banquet teams- Prepared proposals, quotes, contracts, agendas, estimated balances, event resumes, event orders, site inspections programs & Fam trips details- Provided leadership, training & couching to catering and event managers - Managed large and complex Corporate Meetings and Social Events up to $750,000 in revenues per program- Negotiated rooms, food and beverage, audiovisual, meeting room rentals, decoration/scenography, transportation, entertainment and speaker services with clients and vendors- Generated statistical reports, rooms forecast accuracy, banquet forecast, budget, marketing and business plans- Managed room and meeting space maximization, conflict resolution, and process implementation- Organized Familiarization trips, site visits, pre convention and post convention meetingsSoftware knowledgeMicrosoft (outlook, excel, power point, word)Catering & Events (Delphi, Meeting Matrix, Fidelio, Opera)Design “Adobe Suite” (In Design, Photoshop, Illustrator)

- Managed complex group program accounts - Recruited, trained and mentored Catering Sales Managers, Event Managers and Conference Concierges. - Trained staff members to maximize space utilization, improving sales and revenue opportunities - Led department meetings, BEO, Resume, Forecast, and committee meetings- Developed new banquet menu and pricing strategy with executive chef and director of F&B- Developed departmental upselling strategy, maximizing ancillary revenues - Prepared departmental budget and weekly banquet forecast reports

- Managed the department processes and selling strategy, team members and resources- Created all the new themed event concepts, activities and DMC services for group clients- Demonstrated revenue and profitability growth of 40% over yearly departmental budget- Recruited, developed and trained destination services coordinators- Implemented all new sales forms for the department, proposals, quotes, service guide, price lists - Collaborated closely with sales team members in site visits & offsite group events - Negotiated with vendors and clients to secure 40% profitability on each event sold.- Selected by Senior Management to lead the hotel’s 5-diamond fine dining restaurant "Salt"

- Led the Event planning, Destination Services, Audiovisual, Scenography teams.- Managed the largest key account clients such as SunTrust bank, Charles Schwab, Maritz- Developed the site inspection SOP’s for the resort - Created Group and events products VIDEO, Group banquet menus & services guide.- Designed hotel group show room- Directed a team of 30 staff from Associate Directors, Senior Managers, Managers & Coordinators- Prepared a Divisional Budget (US$12 M) and maintained a weekly forecast- Represented sales director (deployed in US) during site visits and closing business

- Managed the top Ritz-Carlton Cancun group VIP and large accounts- Awarded with the “Leader of the quarter” - Managed site visits, pre planning visits and Familiarization trips

- Managed department as Interim Director of Catering Sales & Conference Services - 3 times awarded best Catering Conference Services Manager of Mexico- Primarily responsible for handling large programs at the hotel - Managed programs up to 2,000 people events (Medical congresses) - Collaborated to the success of Site Inspections & Pre Planning visits for Key Accounts - Prepared annual Banquet Budget (US 7.0 Million) with Director of Sales- Recruited, trained and mentored new staff members