Business data analyst with a strong background in process improvement, a solid understanding of business intelligence tools and data management. Proven ability to identify and resolve discrepancies, optimize processes, and contribute strategically to organizational success.I strongly believe data always tells a story, about a company, about the market, and about the potential opportunities it holds. Deciphering these clues and transforming them into actionable insights is not just my job; it's my passion. When data becomes a story, it shapes behavior and creates a path to success.DATA ANALYSIS SKILLS•SQL: Analytics deep dives, including traffic analysis, website measurement, channel mix, product-level performance, inventory level and customer behavior.•Power BI: Connect and transform data, build relational models, analyze data with DAX measures, design custom reports and dashboards, configuring row-level security roles, gateways, scheduled refresh and dataflows.•Excel: Dynamic and interactive reports and dashboards using advanced visualization and design principles. PivotTables and Pivot Charts for quick data exploration. Excel's powerful trio: Power Query, Power Pivot, and DAX for advanced DA.•Tableau: Combining, shaping, and cleaning raw data for analysis. Using contextual joins, smart aggregation, performance optimization, and calculations.•Python: foundational knowledge of the language. Currently learning the most commonly used libraries.