Senior executive with extensive experience and proven results in business and marketing management, strategic planning, P&L and KPI measurement and accountability, operations management and new business development across a diverse universe of business such as:▸ Retail: Fashion & Sports Apparel | Quick Service Restaurants ▸ Franchising: Coffee Shops | Fastfood | Football Clubs Theme Stores▸ Consumer Goods: Home Care | Personal Care | Coffee▸ B2B: Professional Cleaning Products & ServicesProven skills and success in marketing management, brand building, innovation and new product development from long-term brand strategies to short-term operational delivery, both for massive global brands and local/regional brands.Solid experience in the franchising segment, from formatting franchises networks to the full operation of the business, with emphasis on: Expansion, Marketing, Operations, Product Development, Training and Management in different market segments.Success in leading multifunctional and international projects of brand innovation and globalization in emerging markets in Latin America, Eastern Europe, Southeastern Asia and South Africa.Strong ability in managing, training and developing people and in leading results-oriented teams from strategic to operational level.Entrepreneurial experience conducting own franchised business and as senior consultant.