Gastón Rojas Email & Phone Number

Madrid, España

Sportian is a provider of digital transformation solutions for the global sports and entertainment sector, powered by Globant and LaLiga | https://www.sportian.com/.Sportian offers a unique interconnected data ecosystem that helps clients grow through technology, embrace new business models, and expand their global impact. Its solutions combine technology, data, experience design, and business strategy to revolutionize areas such as global fan engagement, streaming, digital asset monetization, competition management, real-time data capture, content innovation, and piracy prevention.This ecosystem has been a central part of LaLiga since 2014 and is now used by a wide range of global competitions, broadcasters, federations, and clubs to reach the next stage of their digital transformation.AI and Data Science Projects: • Dynamic Pricing• Segmentador• Calendar Selector• Fan Moment Connect• Minds• Content Generator • Asset Valuator • Guru Live Stats We design the experience for dynamic price management focused on the main football clubs in Spain, applying artificial intelligence and data science to optimize event prices based on different variables.Workflow: FigmaTasks:• Design system • Web Responsive design• Prototyping

Mar Del Plata

Technical skills:• Design Systems• Responsive design• Apps design• Wireframes• Prototyping• Mobile apps• Digital products • Branding designer • Team player• Agile developmentLeadership skills:• Mentor• Gatekeeper• Presale• Career leader

Argentina

We are currently working at Globant, a digital native company with international projection that has offices in the main cities of America, Europe and Asia.About 5 years ago, with a team of designers we faced the challenge of including Branding practices developing an internal methodology focused on digital products, which gradually gained space within the studio.The initiative has grown, we have given workshops in Argentina and Colombia, we prepare internal talks in countries as culturally diverse as India, Belarus or Romania.

México, Perú, Colombia, Argentina

Client: Openpay by BBVAProject: Onboarding 2.0We designed the experience for onboarding 2.0 starting with the central matrix in Mexico and then tropicalizing it for Colombia, Peru and Argentina.Workflow: Sketch - InVision - ZeplinTasks:• Visual design focal• Design system • Web Responsive design• Prototyping

Argentina

Client: BBVA | SegurosProject: Web BankingWe implement the design system to the different features of the product, initially web banking and then to the contact center.Workflow: Sketch - InVision - ZeplinTasks:• UX • Visual design• Design system • Web Responsive design• Prototyping• Coordination and monitoring of the implementation with the developers, supplying it with all the assets.• Salesforce and RRSS.• Visual QA in demos of each user storyOnline digital product: https://www.bbvaseguros.com.ar/

España

Client: ACCIONA, EspañaProject: Internal communication system redesignVisual designer in carrying out the conceptual and visual process of the internal communication.Progress was contrasted with stakeholders until they reached the final proposal that gave the green light to development. Digital & Print.Tasks:• Visual design• UX contributions• Mockups• Prototyping• Value proposal presentation design• Client design presentation

Madrid, Comunidad De Madrid, España

Client: Movistar, EspañaProject: Discovery iOS & Android AppVisual designer in discovery for an ecological application, carrying out the conceptual and visual process of the app.Progress was contrasted with stakeholders until they reached the final proposal that gave the green light to development.Tasks:• Visual design• UX contributions• Mockups for A-B testing• Prototyping• Value proposal presentation design• Client design presentation

Argentina

Client: Banco Santander Universidades, EspañaProject: Discovery iOS & Android AppVisual designer in discovery for an ecological application, carrying out the conceptual and visual process of the app.Progress was contrasted with stakeholders until they reached the final proposal that gave the green light to development.Tasks:• Visual design• UX contributions• Mockups for A-B testing• Prototyping• Value proposal presentation design• Client design presentation

Argentina

Client: OPENBANK Banco Santander, EspañaProject: Web BankingWe implement the design library to the different features of the product, initially web banking and then to the contact center.Workflow: Sketch - InVision - ZeplinTasks:• Visual design.• UX contributions• Prototyping• Coordination and monitoring of the implementation with the developers, supplying it with all the assets.• Visual QA in demos of each user story• Web accessibility

Argentina

Client: OPENBANK Banco Santander, EspañaProject: iOS & Android App - Open YoungI led the complete redesign of the app for Android - iOS platforms (mobile & tablets). I designed 6 different skins to customize the display of the app.Workflow: Sketch - InVision - ZeplinTasks:• Visual Ideation of all the app.• Visual Ideation of 6 different skins: Soccer, Music, Rebel Girl, Gamer, X-Treme Sports, Fashion Girl• UX contributions• Prototyping• Stakeholders presentation• Coordination and monitoring of the implementation with the developers, supplying it with all the assets per skin.• QA: I tested the entire app design for all skins and devices in different environments until its release to production.

Argentina

Client: CENCOSUD - JUMBO - ChileProject: iOS & Android AppVisual designer developing an app for a digital store of Jumbo Chile. Developing mockups and following the implementation of different features that gave value to the business.Workflow: Sketch - InVision - ZeplinTasks:• Visual design.• UX contributions• Prototyping• Coordination and monitoring of the implementation with the developers, supplying it with all the assets.• Visual QA in demos of each user story

Argentina

Client: OPENBANK - BANCO SANTANDER - EspañaProject: Web Broker Web Visual designer developing a financial product for investors and newbies in the field.In my case, it was an interesting challenge because the investment world required knowledge of business rules. When I understood these rules, the visual proposal focused on each product achieving a useful identity system for the user.Workflow: Sketch - InVision - ZeplinTasks:• Visual design.• UX contributions• Prototyping• Coordination and monitoring of the implementation with the developers, supplying it with all the assets.• Visual QA in demos of each user story• Web accessibility

Argentina

Client: CENCOSUD - WONG - PerúProject: discovery iOS & Android AppVisual designer in discovery for an retail application, carrying out the conceptual and visual process of the app.Progress was contrasted with stakeholders until they reached the final proposal that gave the green light to development.That opportunity to travel to Peru was not only a challenge but we could also learn about different aspects of other cultures.Workflow: Sketch - InVision - Zeplin• Visual design.• UX contributions• Mockups for A-B testing• Prototyping• Value proposal presentation design• Client design presentation

Argentina

Client: LATAM Airlines - ChileProject: Web - Mobile, Self ProtectionA challenging project to start my career in Globant.I had the opportunity to travel to Chile and learn about the airport facilities, offices, fleet hangars, and the control center.We are accredited and with the UX team we set up scripts for user testing at the airport, a unique opportunity that we take to improve our product. We also agree on the merger between LAN & TAM, as a designer we rarely witness such an important process in the life of a company.Workflow: Sketch - InVision - ZeplinTasks:• Visual design• UX contributions• Prototyping• User Tests• Pair programming• Agile - scrum course• Coordination and monitoring of the implementation with the developers, supplying it with all the assets.• Visual QA in demos of each user story• Web accessibility

Miami / Ny

Me desempeño como freelance desde 2010, prestando servicios de diseño gráfico, editorial y web en diversos proyectos.

Diseñador Gráfico, Creatividad, Tecnología, Comunicación

Actualmente trabajando en Globant y desarrollando proyectos en modalidad freelance para Agencias de Estados Unidos, comitentes de Españ.

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