Jack Gatlin Email & Phone Number

California, United States

Greater Los Angeles Area

Principal of boutique design consultancy / agency specializing in providing a versatile and reliable resource for branding and the design, production, and development of products, print and interactive media for diverse local, regional, and national brands — as well as outside agency subcontract work across a wide range of vertical markets with contracts for individual consultancy or the subcontracting of teams as neededClient-facing responsibilities include the account management of prospective, new, and existing clients regarding discovery and tactical project parameters for strategic concepts and designs, current communication and marketing technologies, media production and scheduling, corporate branding updates, budgeting, the development of scope of work contracts, and timely updates on deliverablesCreative direction and management of 1 -10 member teams of sub-contractors with responsibilities including the assignment and review of tasks, art direction and coaching of design and production teams on concept ideation, layout, typography, photo compositing and color correction, appropriate production techniques for best practices, time management to insure deadlines, personal performance reviews, and updates on client feedback and product performance analyticsHands-on art direction, conceptualization, design, photography, wire frames, content development, copy writing, and illustration for the development of logos / corporate identity packages / style guides, UX / UI for brand portals and micro-sites, entertainment industry an start-up pitch decks, media kits, social media content, infographics, consumer products and packaging, POP displays, print / digital advertising, publications, books, catalogs, brochures, posters, direct mail, media kits, event graphics and installations, retail and trade show merchandising

Greater Los Angeles Area

Creative Director, designer, and front-end developer for a strategic digital marketing agency, specializing in the sports and active lifestyle markets.Client-facing responsibilities included creative, brand strategy, and marketing consultation; scope of work and estimate budget development; as well as project management and performance analytic reviews for product and new campaign launches for online subscription services and e-commerce solutions in primarily the e-sports and gaming, fitness, sportswear, and optical marketsCreative direction and management of 6-member in-house team, as well as subcontracted designers, copywriters, photographers, and overseas development teams – including art direction, facilitation of brainstorming and strategy meetings, individual performance and production coaching, the assignment and review of tasks and deliverables, and product QAHands-on copywriting, design, and development for logos and branding systems, marketing collateral, social media and email campaigns, print and digital advertising, as well as e-commerce sites, campaign landers, and micro-sitesAdministrative oversight of internal systems, tech / software innovations and onboarding for increased efficiency, time management, and current best studio practices

Greater Los Angeles Area

Creative Director and designer for start-up media company featuring a national women’s lifestyle, beauty, health, and fitness blog and the development of its counterpart monthly curated mystery box subscription service.Key member of team that developed rapidly growing e-commerce quarterly subscription service with a launch acquisition of 2,500 subscribers and growth to 75,000 in 2 years Lead designer for FabFitFun email / blog with list growth from 178,000 subscribers to 1.013 million in 3 yearsClient-facing art direction of nationally branded marketing campaigns, celebrity websites, and digital media for clients such as Edelman, P&G, TJ MAXX, Marshalls, Lorna Jane, ALOHA, LuluLemon, Fabletics, Z Gallerie, Paleta, Giulianna Rancic, Mario Lopez, and Rachel Zoe Hands-on design, copy writing, editing, and art direction of graphic, UX / UI design, production, and web development teams for the creation of identity systems, iconography, wire frames, site designs and upgrades, branded micro-sites, social media posts and advertisements, social influencer parties, html emails, campaign and investor proposal pitch decks, internet based advertising, campaign wrap-up reports, direct-response print collateral, infographics, illustrations, consumer product designs, and packagingManufacturing and production management of print collateral, consumer products, and packaging — responsible for quotes on cost and time estimates, vendor procurement, project management of client-side and vendor deliverable deadlines, press-checks, and quality control of end product and cost / time adjustments to maximize budget CRM communications strategist for tactical execution of email and cost-effective direct-mail deliverablesCoordinated ongoing communication, meetings, and brainstorming session with Executive, CRM, Acquisitions, Sales, and Design teams to share trend research, analytics, and campaign results to enhance product quality, conversion, and reduce CPA

Greater Atlanta Area

Art Director, graphic designer, and Interim Creative Manager for in-house corporate graphics department of BellSouth Advertising and Publishing Corporation a division of BellSouth© Communications and The Real Yellow Pages.© Duties included collaboration and ongoing communication with artists, account executives and inter-departmental marketing VPs for the strategic development, design, production , and management of district, national, and in-house products, sales collateral and advertising campaigns— as well as specialty graphics for BellSouth corporate, it’s affiliates, and major corporate accounts, such as Air Trans, Rollins Corp, The ACC, and Home DepotCreative management of 12 member graphics/production team with responsibilities including the assignment, review, and sharing of tasks as necessary to insure deliverable deadlines were met, art direction and coaching of individuals on concept ideation, layout, typography, photo compositing and color/image correction, appropriate software production techniques, and adherence to protocols for quality control, naming conventions, and back-up policiesHands-on art direction, conceptualization, design, photography, copy writing, typography, illustration, and digital and print production for the design and production of logos and corporate identity packages, UX/UI for new digital platforms, newsletters, one-sheets, brochures, sales kits, media kits, periodical and direct-mail advertisements, digital displays and interactive presentations, specialty directories, billboards and exterior banners and signage, branded goods and apparel, event/ trade show signage and booth displays