To establish a digital presence for the company. Starting a new digital business model for the company from ground zero.Business automation and tracking system development to reduce paperwork, closing time and understand lost leads using LMS.Learning Management System to train young surgeons and catch them young. Brand and product awareness in new markets and expanding horizons in existing markets.

Responsible for understanding requirements from business heads and providing solutions using digital technologies.Upgraded current digital presence and have launched an e-commerce platform to ease of doing business.Carry out keywords research on various products for Search Engine Optimization (SEO)Building strong sales funnel: awareness – interest – confidence – lead – sales – service – repeat Efficiently manage various Search Engine Marketing (SEM) campaigns to get more traffic to the dedicated landing pagesLaunched Lead Management System to track each prospect and generate various business reports Setting up KPIs for the team and closely monitoring their performance

Responsible for understanding requirements from various business heads and provide innovative solutionsInvolved in conceptualizing and developing various websites and micro-sites for the company.Effectively created a multi-lingual website to reach the regional audience which resulted increasing traffic by 20% Develop iOS & Android-based various apps for demand generation & product awarenessBuilding strong sales funnel: awareness – interest – confidence – lead – sales – service – repeat Launched Lead Management System to track each prospect and generating various business reports Tracking conversion rate and keep improving various digital properties on a regular basisCarry out keywords research for Search Engine Optimization (SEO) ensuring all websites are well-positioned in organic search rankingEfficiently manage various Search Engine Marketing (SEM) campaigns to get more traffic to its respective websites or dedicated landing pages; managed Social Media Optimization (SMO) such as Facebook, LinkedIn, Twitter, YouTube, etc.Deftly handle Viral Marketing, Social Media Marketing (SMM) and Online Reputation Management (ORM) campaignsDevelop employee portal (intranet) & web-based applications tools for internal various stakeholdersEnhancing the in-store customer experience by specially developed touchscreen space visualizer AR & VR AppsTaking ATL activities to the next level by providing digital touchpoint to create awareness and track ROI in print mediaOperated closely with Katrina Kaif’s (company’s brand ambassador) digital agency to carry digital campaignsOperated closely with McKinsey India consultant to achieve the company’s goalsSetup call centre to manage leads effectively and handhold customers to select correct productsEffectually hire various digital agencies for different types of digital tasks

Looked after marketing activities involving ATL media activities such as Print, OOH and Radio and BTL media activities such as Events, Promotions and Visual MerchandisingInvolved in the evaluation and negotiation of barter proposals performed ROI and PDCA check of all marketing activities and its effectivenessInvolved in identification, evaluation and finalization of new Vendors/ agencies/ partners and alliances for various marketing activities; responsible for updating information such as news, services and fares on the CMS based websiteAccountable for integrating a new payment gateway system in the existing booking engine

Received an award for “Best performance - Web Team” in APAC region Successfully planned and executed for the dealers and sub-dealers to generate more sales and product awarenessAsus Gamers Association, the unique concept to held computer games in colleges and cafes to showcase product features and emotionally connect with the targeted audience leading to viral promotion and generated quality leadsDeveloped in-house custom CMS to showcase various products and their features. The CMS was then implemented for other countries too and received an award for the sameInitiated various email campaigns and made best use of HTML emailers considering bandwidth limitation and service provider’s restrictions thereby generating quality leads

Managing clients websites