Gaurang Mandhana Email & Phone Number

India

United States

• Created and Expanded Digital Marketing Strategy for the brand
• Agency and External Partner Liaison to ensure the smooth functioning of all marketing activities
• Reporting optimizing performance metrics for all paid media like Google ads, LinkedIn ads & meta ads
• Created and standardized over 50+ marketing collaterals across brands for smooth sales pitches
• Created and published over 100 content marketing assets for the brand improving engagement by 37% MoM
• Successfully completed an umbrella branding exercise for 120+ employees across 7 geographies

United States

United States

• End to End Account management for paid social advertising efforts focusing on brand growth and e-commerce expansion opportunities, handling front-facing client calls with US brands.
• Responsible for Budget Planning, Maximizing the ROI, scaling existing channels & onboarding new channels like Facebook, Instagram, LinkedIn, Snapchat & Tik-Tok (US).
• Re-align and Leverage channel-specific strengths to maximize output from paid social efforts and expand paid user acquisition and branding efforts across social channels.
• Responsible for handling inbound social marketing efforts for the agency and opening sales opportunity by lead generation and reengagement efforts.
• Inbound and Outbound influencer management for US clients, end to end creation, curation and reporting for influencer campaigns, and keeping a repository of influencers.
• Handling monthly budgets up to $90,000/month across multiple social channels.

Jaipur, Rajasthan, India

Creating social media strategies for brands to better their visibility on all social media platforms and drive traffic through Social Media. Ensuring industry best practices and managing a diverse social media portfolio by collaborating with Design and Copywriting teams.

Mumbai Area, India

• Researched and analyzed secondary data to aid content strategy creation for brands
• Created multiplatform content strategy for brands and celebrities to strengthen their social media.
• Cracking brand briefs from clients like Tata Wiron, Misfit Panda, Queens Emporium
• Created brand strategy decks for pitching to celebrity clients and brands.
• Strategized for SOLE – A one of a kind marketing education Program by JCL

• Market Research for Understanding the scope for a skill-based course in the area of marketing specialization.
• Undertook market research and feasibility analysis of a skill-based marketing specialization course for Vishwakarma University
• Conducted In-depth interviews (25) among corporate, academicians and aspirants to suggest the industry partners and areas for course designing.

Jaipur Area, India

• Scripted and produced a new video series for the YouTube Channel and managed social media
• Organized Events and covered Edu-excellence as media Sponsor

Mba Marketing, Marketing, 9.08

Activities and Societies: Branding & Design Co-Head - Public Relations Committee Digital & Creatives Head - Mauj

Bba - Bachelor Of Business Administration, Communication, General

Activities and Societies: • Creative head - St. Xavier’s college, Jaipur • Technical head - St. Xavier’s college, Jaipur • Vice president.

Diploma, Communication, Journalism, And Related Programs

Activities and Societies: Co-Editor - ChicLit, Department Of JournalismA certificate Diploma in Journalism and mass communication, ranging.