Awarded Pre-Placement Offer

1. Co-Managed and spearheaded various strategic initiatives for the entire Delhi-NCR cab supply (~35k active cabs/week, total catchment of ~1.5L) 2. Managed the Ola Bikes Category for entire North Region comprising of 14 cities (including Delhi-NCR)3. Co-Managed the Rentals and Outstation Category for Delhi-NCR (P&L, Marketing, Analytics, New Routes Activation)

• Working with a portfolio of clients to provide solutions and recommendations related to their Digital Marketing strategies• Understanding KPIs specific to the client business and building custom dashboards for client reporting via Tableau and Microsoft Excel.• Performing ad-hoc analytics and conversion optimization consultancies for clients and influencing conversion optimization strategies with solid analytical data.• Analyzing online user behavior, conversion data and customer journeys, funnel analysis using click-stream tools such as Adobe SiteCatalyst, Google Search Analytics, SEMrush etc.• Working on day to day account management tasks including collaboration with the client and internal teams to ensure flawless execution.• Worked on a comprehensive project to analyse the effect of various parameters (On-Page, Off-Page, Social) on the Google Search Ranking using SQL.