Senior Manager
Current- Spearhead data mining, Email/WhatsApp marketing, and Account-Based Marketing (ABM) activities, managing the entire sales funnel and cold outreach initiatives. - Oversaw inbound lead generation from ads, organic sources, and referrals- Implemented MoEngage from the ground up, automating growth marketing strategies including cross-sell, up-sell, and customer lifecycle management (CLM). Continuously monitored and optimized campaign performance to drive engagement and revenue growth… Show more - Spearhead data mining, Email/WhatsApp marketing, and Account-Based Marketing (ABM) activities, managing the entire sales funnel and cold outreach initiatives. - Oversaw inbound lead generation from ads, organic sources, and referrals- Implemented MoEngage from the ground up, automating growth marketing strategies including cross-sell, up-sell, and customer lifecycle management (CLM). Continuously monitored and optimized campaign performance to drive engagement and revenue growth. Increased Sign-up to KYC by 12%.- Played a key role in product GTM strategy, creating the data mining team, WhatsApp channel, and ABM marketing from scratch. Increased the number of outbound leads by 28%.- Contributed significantly to company growth by driving a substantial share of Gross Merchandise Value (GMV) through multi-channel outreach. Achieved more than 200% of annual target for 3 consecutive years. Show less