PSI control for online salespricing strategy and profitability managementProduct lifecycle management and new product introductionPre and post launch consumer research & surveysCompetition benchmarking & product SWOTMonthly Business Performance report for senior managementGFK, Internal (Branch/ Channel) Sell In, Sell out data analysisProduct level & channel level profitability analysis for future forecastingCapturing latest consumer need and trends for future business planning NPI presentation for Product & Sales strategiesFormulating the content and key USP communication for various marketing collaterals like catalog, sales talk & training modulesIntroduction of new products in Air Care category

Consumer Research and survey, product placement, marketing initiatives, product trainings

• Coordination with headquarters’ product development team for producing products for Indian Market.• Analyze the need of special feature or changes as per Indian consumers.• Assist the sales coordination team to finalize the pricing, sales plan, inventory management etc.• Consider Market conditions – Market Research e.g. SWOT analysis, Marketing Mix - Product, Features, Price, appearance etc.• Regular interaction with dealers for product feedback and understanding the consumer needs & behavior.• Communicate and capture requirements in a way that people can understand them • Develop the product training modules for external & internal parties.• Product training for dealers, Installers and modern trade to promote sales.• Product Presentations in product launch event and introducing the new product lineup to media and dealers.• Assisting in marketing activities such as Website & Catalog development.• Assisting the sales team to develop sales channel to promote specialize & high value products.