VDO.ai is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices.

Mamily is high impact tech enabled platform for all stages of parenthood.A virtual care model built around working families

• Successfully built from scratch, scaled and sold Firsthandle, a B2B SAAS platform for retail• On boarded clients like, UCB, LG, Apple and GAP• Partnered with 20,000 merchants • Built world class team and attracted talent from ivy league collages like Stanford, Harvard and Columbia• Partnered with world class US based UI design firm on equity basis• Introduced cutting edge technology around big data, Beacons and IOT

• Driving revenue for digital properties of the group through strategic alliances• Driving online marketplace business for Bagittoday.• P&L responsibility of marketplace business• Driving vendor empanelment and SKUs on the site• Currently driving ERP implementation from business side as well• Target print/electronic media for revenue share and barter deals• Engage with major brands for online activity

An innovative education platform for K-12, IIT-AIEEE and CAT segment.

Roles & Responsibility:• Drive Revenue through online sales (Retail/Corporate)• Established franchise model for online products• Establishes contact center to tap retail segment. • Established operation in Dubai, UK, US and Singapore..• Interpret strategic goals into operational tasks• Taking lead in establishing tactical plans and objectives• Evaluating risks and trade-offs; proposes contingency plans• Participating in strategic decisions that will have long term impact on product success • Helped marketing to work on SEO and SEM strategy to get organic traffic.• Provide supervisory guidance and mentoring to product Managers, Product Analysts, Usability Engineers, UI Designers, Content & Technical Writers, SEO, Backend Operations and Web Developers Achievements:• Turned Magicbricks.com into cash positive venture by identifying new revenue streams• Penetrated CAT –B and C towns for online space• Increase in returning users, page views/unique users

Roles & Responsibility:• Established the product from concept to commercial stage• Handled online revenue responsibility• Provided leadership for enhancing user-experience and improve business- performance through successful online product launches • Communicate with Product Marketing leaders to plan and execute online product launch roadmap • Managed programs for end-to-end online launch of new products o Taken full ownership of planning, tracking, and execution for the successful online launcho Worked with marketing leaders, designers, copywriters, legal, IT, developers, search, translators, and quality o Briefed designers, copywriters and developers for design and content o Managed communication with multiple stakeholders through the launch ensuring a closed feedback loop between all parties

Roles & Responsibility:• Involved in establishing their online portal• Developed various content rich sections on Technology, Sports etc.• Coordinated with design, Tech and supply team to develop these products• Driven business process improvements for all steps of content launch syndication: Copywriting, design, review, legal approval, translation, rollout and quality audit • Prepared briefs for agencies, developers and designers

Handled revenue responsibility of Delhi/NCR region.