1. Marketing, Strategy – Revenue & Growth maximization with Dealer, Sub Dealer, Influencers schemes designing, innovate & execution 2. Leading Market Intelligence including Market Share, Retail Selling Price & Wholesale Selling Prices verification & control across East India with 6-member team, & take corrective actions thereof.3. Business Analytics across Sales, Supply chain & Cost optimization4. Leading Digital Initiatives a. Star Saathi Mobile app for 2300 Dealers & 5000 Sub Dealers at Star Cement, facilitating Order booking, Order Tracking, Ledger & dealer wise performance, schemes & payment gateway at fingertips. 100% order booking for All Dealers only from this mobile app. Star Cement has converted 100% of collection through online meansb. Sales Force Automation Mobile app for 400 employees across North east & WB, BH for Sales, Technical & Branding departments. Resulted in increasing effective visits by Sales person from 3 counters / day to 10 counters / day, Digitized market activities & visibilityc. Star Lotus Loyalty Program & mobile app for 6000 Contractors (Influencers) with 35-member team, with rigorous relationship, technical brand promotion. d. Star Stellar mobile app for 3000 engineers linked to Star Cement on Android & iOS - loyalty program for engineers5. Customer Relationship Management – Leading CRM activities at Star Cement including organizing Dealer tours, Handling Call Center & Customer Care cell & Business WhatsApp Chatbot – to immediately resolve queries within 48 hrs.6. Rising Star Program – Conceptualised Authorized Sub Dealer program establishing 1 to 1 linking of 10000 Sub-Dealer network with 2000 Dealer network7. Retail Engagement Programs – series of digital engagements with entire 35000 cement counters of NE, WB, BH thereby luring new counters to connect with Star Cement8. Steering innovation by conceptualising & driving Star Sujhaav program9. Heading Sustainability ESG drive for Star Cement

• Corporate Planning & Business Analytics• Sales Analysis, Trend Analysis, Product wise Planning & Forecasting incl. Exports• Preparing Monthly Operating Reports different SBU's of Essar Steel Ltd • Financial Analysis of Different SBU's of Essar Steel Ltd• Marketing & Media Communication• Steel Industry Analysis – Price, Product, Competition, & Overall• Export Sales Planning vis-à-vis domestic sales in volatile exchange rate market.

• Key team player in creation of ESPD as a separate SBU in Essar Steel• Location wise Profitability Consolidation of the 7 ESPDs across India and detailed analysis• Prepared Monthly Business MIS and Monthly Operating Reports for Essar Steel Service Centers• Pricing Regulation for all Sales made through Service Centre Sales Channel• Key Marketing Initiatives like mailers, SEMs, Brochure development for increasing visibility of ESPD• Prepared & tracked ABP of Essar Steel Service Centre for FY 12-13 & FY 13-14 with actual operations.

• Financial Evaluation & Enterprise Valuation of various Port Projects (under PPP) – Request for Proposal (Bid Stage) for Major Ports, Minor Ports of India and International Projects• Preparation of Request for Qualification - Successfully qualified in various Major Port BOT Projects (under PPP) for Essar Ports• Detailed Traffic Study for projects under consideration for acquisition/ bidding for 30 year concession periods• Preparation of Memorandum of Understanding for new commercial opportunities• Estimation of Capital Expenditure & Operational Expenditure for all Port projects at Bid Stage• Prepared Expression of Interest & Solicitation of Interests for Projects both Indian & Abroad• Making 5yr Projections for Business Plans• Prepared Project Profiles & financial feasibility for initial screening proposals and make a go-no go decision (saving significant time, cost, and effort)

A. Essar Group Finance - Corporate Finance Department• Worked on Appraisal for Consolidation of Rupee Term Loans worth Rs 17500 Cr of Four Steel Companies of Essar Group in India being Merged in Essar Steel Limited• Worked on Project for Soliciting Credit Ratings from Moody’s for up to US$1.25bn Senior Unsecured Notes for Essar Steel Holding Ltd, MauritiusB. Essar Steel Ltd - Service Contracts Department, Hazira, Cross Functional Project• Reframing of Work Order Documents (Service Tax Treatments, Identification of Pain Points)Project has helped in process improvements and it has been incorporated in all work orders C.Value Chain Analysis Project• Identification of Pain Points in Steel Value Chain • Developed a Plan of Action and provided Recommendations for the same

• Organized National Finance Symposium on the theme “Indian Banking-The Road Ahead” Mumbai• Launched a Nationwide White Paper Competition for Annual Edition of Infineeti (Finance Magazine of IIFT)• Led a Team of 100 Students for Various Intra-IIFT Activities for the Club• Organized Finance Workshop for Members of Club on "Credit Risk Analysis" in association with Dun & Bradstreet• Organized Finance Workshop for Members of Club on "Financial Risk Management" in association with PRMIA• Organised Budget Analysis Session at IIFT thereby inviting several Personalities from different fields for wider perspective.• Regular writer for the column “Where are the markets headed?” and “Stock Picks” in Infineeti (Finance Magazine)• Conceptualised and Implemented Finance Learning Activities like Conceptree and Gone with the Week for the Students

• Founder Member, Managed Mutual fund with AUM of nearly Rs.2 lakhs• Planned & Structured an Executive Board under Finance Club thereby forming a team of 5 people dedicated to the Management of the fund

• Evaluated credit proposals and recommend appropriately to Credit Manager based on the financial and industry analysis of the prospective/existing clients of the Company.• Used the Proprietary Credit Rating Model to rate its Clients, reported credit / risk management variances to Credit Manager • Supervised internal audit controls for company and oversee survey audit of clients when required• Suggested modifications on the Model of Channel Financing for GTF

• Revenue Management, Preparation of Annual Financial Statements• Working Capital Management, Fund Flow & Cash Flow Projection• Promoted from Junior Officer to Senior Officer with very high ratings