Gaurav Kohli Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

• Kraftshala is India’s premier training & placement platform, specialising in sales & digital marketing. Over 1700 students placed with leading brands & agencies.
• Improved Conversion-rate & Revenue with a comprehensive product strategy, by transforming the acquisition funnel with product launch of an on-demand screening-test for leads
• Improved speed-to-employment for students by digitising placement processes, enabling students to drive ROI faster after training at Kraftshala, hence improving NPS & referrals
• Achieved significant cost savings in lead generation & marketing tool stack, with strategic business analysis & technology investment decisions.
• Conducted user-feedback exercises with customers & marketing and inside sales teams, to develop & prioritise the product roadmap, while developing a culture of problem solving, productivity & experience enhancement.

Mumbai, Maharashtra, India

• 27x-ed organic traffic for Republic Television’s digital properties, positioning them as the fastest growing English news site in India, during COVID-19, achieving millions of USD media savings on organic traffic.
• Led a team of 80 to deliver 450 content pieces daily for News publishing, OTT (VOD) & BFSI clients, with custom-CMS development for scaling publishing, including minimising publishing time & maximising SEO-score of.
• Awarded the 2020 Global Vanguard award for Best Content Campaign globally, achieving recognition for Performics’ Performance-Content offering & creating a playbook for scaling content effectively
• Grew SEO & Content business to 35 team members for Bajaj Finserv Markets, one of India’s largest BFSI brands, contributing 3x revenue of a typical SEO retainer
• Won pitches, recruited teams & serviced clients to turn complex accounts into strong relationships: republicworld.com, Hotstar, bajajfinservmarkets.in, tatadigital.com, akasaair.com & MakeMyTrip App

Mumbai Area, India

Dubai, United Arab Emirates

• As Director, Digital Transformation, advised clients on ROI-driven digital solutions to business challenges. Ownership of strategy & delivery of digital transformation & digital marketing projects while leading.
• Delivered significant reduction in lead generation cost for Real Estate & Fashion Retail clients in Dubai through effective Digital Marketing programs, including Google Ads, Facebook Ads, Native Advertising (Taboola.

Hyderabad Area, India

• Turning an iconic brand into a digital platform for connecting local businesses with customers! Key responsibilities:
• Launched a portfolio of marketing services (SMS, Video reviews, 360-degree Store-videos) that created additional revenue streams beyond core subscription, while maintaining P&L accountability
• Go-to-market strategy executed with onboarding of 20,000 brick-&-mortar businesses
• Managing the lifecycle of application development, project budgeting and driving P&L.

• Founded SecretSauce, a digital transformation, digital marketing & content agency that successfully executed & received repeat business from the General Insurance Council, ICICI Lombard, Sony PIX, Studio18, Vodafone &.
• Leading the business development & project delivery responsibilities
• Consulting clients on technology adoption, improving processes & project ROI
• Organizational planning, services development & talent recruitmentKey achievements for our customers:
• Data-visualisation solutions for the Indian Non-Life Insurance Industry Yearbook for 6 years (2013-18)
• Created & operated a content outsourcing process for ICICI Lombard, one of India's largest private general insurance companies

Mumbai Area, India

Co-founded Mumbai's first autorickshaw-on-demand service with 200+ auto-rickshaws* This involved developing a custom an auto-rickshaw tracking device in collaboration with a leading fleet-tracking automation company. * Collaborated with LOOP Mobile India Ltd. for GSM SIM cards for powering auto-rickshawtracking & providing value added services to the.

Focussed E-commerce experience on Rediff Shopping, Rediff Books & Rediff Auctions platforms with achievements in:* Search Engine & Email marketing campaigns including tracking/reporting traffic,conversion, margin & ROI metrics* Managed a team of developers, designers and online marketing colleagues to evolve the e-commerce platform* Delivered training on.

Developing metrics for competitive benchmarking of leading Indian online recruitment portals by mapping visibility of portals in the media to audience perception.

Experience in Programming in COBOL & RPG on Mainframe and A/S 400 systems for Banking/Insurance applications.* Also contributed to response to RFP for Banking/Insurance applications* Created MIS & documentation processes for onsite-offsite coordination

Post Graduate Diploma In Communications Management, Marketing Communication

Activities and Societies: Qualitative market research projects as part of MICAMinds (MICA students' industry-mentored management.

Digital Media, Icts For Human Development, Societal Impact Of Emerging Technologies, Media Economics

Bachelor Of Engineering, Computer Science

Activities and Societies: Cultural Representative, Membership Development Officer of IEEE-Computer Society (TSEC chapter)