Gaurav Kumar Singh (Gk) Email & Phone Number

Gurugram, Haryana, India

Development & Deployment of in-house CRM (Lead Generation, Conversion, Payment & Invoicing, Ticketing)

Bengaluru, Karnataka, India

▶️ Curriculum Strategy Leadership: Led JEE (Mains + Advanced) + NEET curriculum strategy team, reducing duplication efforts by 40% and time to market by 25% through efficient mapping of Byju’s Test Prep video modules to the Aakash Curriculum.▶️ Creative Unit Management: Managed 15 designers/IDs, crafting 50+ design templates and ~350 content decks for PCMB live sessions, achieving 90% design consistency.▶️ Collaborative Content Development: Collaborated with 25 SMEs, 10 presenters, and 150 creatives to produce 350 hours of High Order Thinking Skills (HOTS) concept explainer modules.▶️ Content Marketing Initiatives: Spearheaded Content Marketing ‘1-10’ Initiatives on YouTube, resulting in a 20% increase in product subscriptions and expanded market penetration in Tier 2 & 3 cities.▶️ AI in Education: Leveraged cutting-edge Text-to-Speech (TTS) tech through strategic collaboration with external vendors to expedite content localization processes, led to 25% reduction in turnaround time and a substantial 40% decrease in localization costs.

Bengaluru, Karnataka, India

▶️ Spearheaded integration & onboarding processes of tutors & creatives- Collaborated effectively to establish unified brand design guidelines, ensuring cohesive representation across platforms.▶️ Directed a team of 15 senior creatives and instructional designers in the development of wireframes, prototypes, and product pitch decks for Tynker Coding. These efforts led to the creation of innovative gamified story-based concept explainers, serving as proof of concept and ultimately resulting in product offerings adopted by 1.5 million schools and over 100 million children in 150 countries.▶️ Conducted comprehensive research and analysis to conceptualize and present a compelling product pitch on STEM learning. Integrated existing mathematics, physics, and physical chemistry products with coding, initiating the transformative '0-1' initiative.

Bengaluru, Karnataka, India

▶️ Product Management & Launch: Successfully launched the Social Science Product on the BTLA App, managing end-to-end product life-cycle (inception to release).▶️ Curriculum Development & Content Creation: Developed a comprehensive Social Studies course featuring 600 hours of video content and over 250 Interactive Learning Experiences (ILEs).▶️ Course Prototyping & Collaboration: Prototyped and developed 120 hours of the BTLA Social Studies course in collaboration with design creatives and content SMEs.▶️ Customized Learning Experiences: Tailored interactive learning experiences for science and math content, catering to grades 6-10, resulting in a 20% improvement in student engagement and performance.▶️ Process Optimization & Quality Assurance: Established and managed process pipeline for Outsourcing Creative Projects, including Allocations, Budgeting, and Workload Prioritization. Set Standard Quality Metrics & Delivery Guidelines, achieving a 25% increase in efficiency.▶️ Studio Onboarding & Team Expansion: Successfully onboarded 20 creative studios nationwide, resulting in a 30% increase in team output.

Bengaluru Area, India

▶️ Led product-market research initiatives, collaborating closely with experts to identify the educational needs of US Middle School students, and created PRDs to drive content strategies (0 to 1).▶️ Directed a curriculum team of 10 to curate curricula & craft interactive content, ensuring alignment with educational standards, resulting in approx 25% improvement in Learning Outcomes (LOs).▶️ Production Management and Quality Assurance- Consolidated and crafted Project Plan/ Charter, Resource Requirement, Skill Matrix, Work Breakdown Structure and Sprint Plans, offering precise guidance to production teams.- Orchestrated end-to-end content production pipeline (recordings, editing and animation, encryption), resulting in a 30% efficiency boost and adherence to all project deadlines. ▶️ Implemented Performance Metrics & Tracking Systems (PMTS) at the org level: Defined KRAs & KPIs, RACI matrix, XPs, Upskilling and L&D needs, resulting in a 35% boost in employee productivity and on-time project closures and releases.

Bengaluru Area, India

▶️ Managed a diverse team of 45+ professionals across multiple cross-functional teams (SMEs, educators/presenters, producers, shoot directors, graphics designers, VFX animators, QC) overseeing the ideation, execution, and delivery of K12 CBSE Science Products.▶️ Led the production of 2500+ minutes of CBSE Chemistry content for high school (K11-K12) over the span of 2 years.▶️ Increased team efficiency by approximately 30% by implementing Product Design Guides, Design Principles, Editing & Animation Guidelines, Quality Checklist, and Standards Benchmark Metrics.▶️ Developed and facilitated workshops and training sessions on Pedagogy, Learning Models, Organization Skills, and Time Management, enhancing team competencies and performance.

Bengaluru, Karnataka, India

▶️ Conceptualized, storyboarded, and animated 150+ hours of presenter-led interactive video lessons for K12 Science, resulting in the successful and timely launch of Byju's The Learning App (BTLA).▶️ Spearheaded the Quality Check process for 200+ hours of K12 Science Video Content, leading to the creation of a comprehensive QC report and the implementation of necessary iterations for the product App Launch (Byju's The Learning App).▶️ Pioneered the integration of Augmented Reality (AR) into Byju's Learning Ecosystem, from conceptualization to execution. Directed the creation of lesson scripts, storyboarded sequences, supervised recordings, and conducted User Acceptance Testing, resulting in the successful implementation of AR features.▶️ Organized orientation classes and scholarship entrance tests across various schools and colleges in Bangalore, significantly expanding brand awareness and student engagement in the region.