Digital Marketing Executive (Brand Vatashi)
Current• Delivered a 35% ROAS through effective performance marketing strategiesimplemented across various ad campaigns.• Achieved over 25% Return on Advertising Spend (ROAS) through strategic adcampaign management on the Amazon platform.• Overhauled Amazon product listings through optimized product descriptionsand images, driving a 40% surge in click-through rate and a 25% increase insales conversion.• Conducted a comprehensive competitive reconnaissance and market survey,revealing customer preferences and industry gaps, leading to a 20% revenueboost via targeted product offerings.• Spearheaded feature planning initiatives resulting in the successfuldevelopment and launch of innovative products with unique features,differentiating these products from competitors. This outcome was attainedthrough competitor analysis and market research to identify trends andopportunities for business growth.• Engineered data-driven pricing strategies by analyzing market trends andproduct positioning, ultimately elevating revenue by 25% and enhancingcustomer satisfaction by 30%.• Received recognition from the company director for outstanding analysis andcontributions to business growth.• Supported sales representatives by preparing and delivering accurate pricingsheets, quotes, and sales materials on time.
